Marketing For Owners - Marketing Tips You Can Use Today | Expert Interviews With Millionaire Marketers
500 episodes - English - Latest episode: almost 7 years ago - ★★★★★ - 109 ratingsMarketing For Owners is a growing community of owners, managers and executives of businesses who want to be in control of their destiny without relying on outsiders for their sales.
From our Wednesday expert interviews with millionaire marketers and the daily podcast tips and blog, you’ll find the basis of your future ideas for growing your business. We guide you through the 7Ps of Modern Marketing.
Presence - Profile - Potential - Permission - Purchase - Preacher - Perpetuate
Don't Rent Marketing. Own It.
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Episodes
Why You Need to Create a Customer Profile #626
April 25, 2017 00:51 - 10 minutes - 8.63 MBOne of the reasons I want to talk to you about how to create a customer profile is because this month in April, we have been talking about the “who” in our five questions. Who are we doing this with and who are we doing this for? It’s an essential step and we need to ... The post Why You Need to Create a Customer Profile #626 appeared first on Marketing For Owners.
Kevin Porter Stops You from Stopping Yourself #625
April 21, 2017 06:00 - 41 minutes - 29.6 MBWhen Kevin Porter left school at 16, he joined the Royal Navy to gain new exciting experiences and to travel the world. But it wasn t long before he found himself fighting in the Falklands war at 18 years old in 1982. It gave him a different outlook on life, some of which were positive and ... The post Kevin Porter Stops You from Stopping Yourself #625 appeared first on Marketing For Owners.
How to Create the Perfect Customer Persona in 15 Minutes #624
April 20, 2017 21:19 - 10 minutes - 8.5 MBToday I am going to talk about what you need to create the perfect customer persona in 15 minutes or less, and then on Monday I will tell you why you need one. You need to know who your target audience is and you want to find that one single person that is the perfect ... The post How to Create the Perfect Customer Persona in 15 Minutes #624 appeared first on Marketing For Owners.
Lisa Song Sutton s Model for Strong Business Partnerships #623
April 19, 2017 13:46 - 41 minutes - 29.8 MBSeven years ago, Lisa Song Sutton moved to Las Vegas after completing Grad School and began working at a law firm as she focused on building a legal career. And she did this whilst modeling on the side. It was in a conversation with a fellow model she d known back in Miami that her first ... The post Lisa Song Sutton s Model for Strong Business Partnerships #623 appeared first on Marketing For Owners.
Why You Need a Pop Up Optin Box On Your Website #622
April 18, 2017 06:00 - 9 minutes - 7.63 MBDon t be put-off, wait a minute, give me a chance, I know what I m doing, I m in control here. So, pop-up boxes and yes, I mean the things that when you go onto a website, you are reading and something suddenly comes up and say, Oh, do this, do that! So, the question was Why ... The post Why You Need a Pop Up Optin Box On Your Website #622 appeared first on Marketing For Owners.
3 Key Elements You Need On Your Website #621
April 17, 2017 06:00 - 12 minutes - 9.48 MBToday I want to talk to you about 3 things you need on your website. For those of you that have implemented those, you ll love what I say because you ll think, yeah I did that. That worked really well. For those of you that haven t implemented what I ve said, this is a chance for you ... The post 3 Key Elements You Need On Your Website #621 appeared first on Marketing For Owners.
Phil Crowshaw Reveals How Video Can Earn You More Business #620
April 14, 2017 06:00 - 41 minutes - 28.8 MBHaving impressively climbed the corporate ladder, Phil Crowshaw had worked as a Head of Communications, Sales and Marketing Director, Customer Service director, and UK Managing Director. He enjoyed a six-figure salary and a fancy car, but that didn t stop him waking up one morning and wondering if this was it? In 2004, he decided to ... The post Phil Crowshaw Reveals How Video Can Earn You More Business #620 appeared first on Marketing For Owners.
The One Essential Step in Generating Referrals #619
April 13, 2017 06:00 - 11 minutes - 8.91 MBReferrals – referrals are key to the continuing success of a business. Because you would have put a lot of effort into getting yourself a nice little client or another client, or a few clients. And when those clients have done their, worked with you and they finish contracts and they move on, whatever, wouldn t ... The post The One Essential Step in Generating Referrals #619 appeared first on Marketing For Owners.
Josh Steimle Answers Why You Should Focus on Your Personal Brand #618
April 12, 2017 06:00 - 44 minutes - 30.3 MBAt around five years old, Joshua Steimle s father sat him down and explained the concept of money coming in and going out. That meant he was raised knowing that he wanted to buy something, he had to earn the money to pay for it, and that s a lesson he is now passing onto his own ... The post Josh Steimle Answers Why You Should Focus on Your Personal Brand #618 appeared first on Marketing For Owners.
3 Great Ideas for the Perfect Lead Magnet #617
April 11, 2017 12:52 - 8 minutes - 7.11 MBIf you do not want the pressure of finding new clients all the time, then you need them to be coming to you constantly asking to be your client. There is a way to do this, and that is through lead generation. If you can passively collect leads then you can create a great list ... The post 3 Great Ideas for the Perfect Lead Magnet #617 appeared first on Marketing For Owners.
3 WordPress Plugins You Should Be Using to Help Boost Your SEO #616
April 10, 2017 11:46 - 10 minutes - 8.76 MBSEO stands for Search Engine Optimization, and really what that means is getting to the top of Google when someone searches. If someone searches in related to what you do, you want to come up in the search as the top 3 results. Google is so efficient now a days that no one ever goes ... The post 3 WordPress Plugins You Should Be Using to Help Boost Your SEO #616 appeared first on Marketing For Owners.
Tom Corson-Knowles Helps You to Write Your Award Winning Book #615
April 07, 2017 14:04 - 43 minutes - 31.3 MBWhen Tom Corson-Knowles started off at business school in Indiana, he realized that he didn t share the same dream as the rest of his cohort. Being an investment banker on Wall Street was his idea of a nightmare, and instead set up a business from his dorm. He also started to write a book which, ... The post Tom Corson-Knowles Helps You to Write Your Award Winning Book #615 appeared first on Marketing For Owners.
Are You Rambling On in Long Boring Emails? #614
April 06, 2017 13:17 - 7 minutes - 6.41 MBGuess what? I, Jon Butt of Marketing for Owners podcast, am about to ramble on in a short and less boring podcast about how not to ramble on for a long time. Anybody who knows me knows I don t ramble on in a boring way. So, I m going to try and keep this short; I ... The post Are You Rambling On in Long Boring Emails? #614 appeared first on Marketing For Owners.
David Basulto on Producing Hollywood-Quality Videos on Your iPhone #613
April 05, 2017 13:34 - 40 minutes - 29.1 MBBefore accidentally inventing the iOgrapher case which helps people to create professional standard videos using their mobile devices, David Basulto had achieved a lot. Leaving high school with a football scholarship, he went to San Diego State University in 1988 where he studied for his business degree. With a dream of wanting to be a ... The post David Basulto on Producing Hollywood-Quality Videos on Your iPhone #613 appeared first on Marketing For Owners.
Finding the Right Mentor For You #612
April 04, 2017 06:00 - 11 minutes - 9.39 MBMost sports stars have coaches. No matter how good they are, they will have a coach. David Beckham would have had a coach. The top goal keepers have goal keeping coaches. The basketball players Kobe Bryant and so on had coaches. When Mike Tyson was at his peak and was nice sort of. He had, ... The post Finding the Right Mentor For You #612 appeared first on Marketing For Owners.
Are You Hiding Yourself From Potential Customers #611
April 03, 2017 17:21 - 11 minutes - 9.16 MBAre you hiding yourself from potential customers? What I mean is that people will want to contact you if you got something good to say. Hopefully you have. Or if you ve got something good, a service, a product, whatever information. That s what it is all about this day. These days you got to make people ... The post Are You Hiding Yourself From Potential Customers #611 appeared first on Marketing For Owners.
Nate Hagerty Reveals the True Power of Relationships #610
March 31, 2017 06:00 - 40 minutes - 29.3 MBNate Hagerty is the man behind TaxProMarketer where he and his team help small tax and accounting firms to form better relationships with their clients. He s been in the financial industry for 15 years, and despite being quite the expert, has never actually prepared a tax return in his life. What he does know about ... The post Nate Hagerty Reveals the True Power of Relationships #610 appeared first on Marketing For Owners.
Are You Adapting to the Changes in 2017? #609
March 30, 2017 06:00 - 10 minutes - 7.24 MBNow, basically, we have to adapt to change constantly. But in 2017, it s all interesting because 2018, it s all going to change again. Now, quite often, these changes in the modern era, you know, in this modern era of modern marketing and the online world and a shifting pattern of, of short attention spans, it s what s ... The post Are You Adapting to the Changes in 2017? #609 appeared first on Marketing For Owners.
Sujan Patel Helps You Find the Perfect Business Partner #608
March 29, 2017 13:45 - 42 minutes - 30.5 MBWhen Sujan Patel was still at school, he had made an eCommerce website and then learned the hard way about the importance of actually bringing people to it. What he discovered at around 18 years old, was that he was actually pretty good at it. With that in mind, Sujan figured out that there would ... The post Sujan Patel Helps You Find the Perfect Business Partner #608 appeared first on Marketing For Owners.
Price Does Not Have to Be a Deciding Factor in a Sale #607
March 28, 2017 06:00 - 10 minutes - 7.13 MBNo it doesn t. And I ll tell you why. When it comes down to it, we are in business and the end result, the final goal is to sell something in general. It might be to sell a product. It might be to sell as service. It doesn t really matter, we, at this podcast is not ... The post Price Does Not Have to Be a Deciding Factor in a Sale #607 appeared first on Marketing For Owners.
Dramatically Improve Your Videos in 4 Easy Steps #606
March 27, 2017 06:00 - 11 minutes - 7.79 MBNow if you are listening on any of those then you probably might not realize that these are all recorded as videos. I am sitting at the moment in South Surrey in British Columbia. Beautiful British Columbia. In Canada, and I am sitting by the duck pond, it is blowing, the wind obviously picked up ... The post Dramatically Improve Your Videos in 4 Easy Steps #606 appeared first on Marketing For Owners.
Ian Paget Shares How to Make Money Doing What You Love #605
March 24, 2017 06:00 - 42 minutes - 30.2 MBFrom a young age, Ian Paget has had an interest and passion for drawing and art. Over the past few years, he has become one of the best-known voices online when it comes to logo design. He now splits his time between being Creative Director at Advansys, a design agency working on e-commerce websites, and ... The post Ian Paget Shares How to Make Money Doing What You Love #605 appeared first on Marketing For Owners.
Why You Need to Consider Starting a Podcast #604
March 23, 2017 17:05 - 11 minutes - 9.06 MBThe reason you need a podcast now you don t have to have one, however, it is easy. It is easier than you think to create a podcast. This is the funny thing: a lot of people think it would be quite technical. I did when I first started. It s one of those ones that ... The post Why You Need to Consider Starting a Podcast #604 appeared first on Marketing For Owners.
Johnathan Dane Shares His Secrets for Staying Ahead of the Game with Content Marketing #603
March 22, 2017 15:12 - 37 minutes - 28.1 MBFor Johnathan Dane, his first experience of advertising and marketing was listing his car wash and waxing services on Craigslist. On a good day, it was making him between $300 and $400, despite having no repeat custom. Although you may not want to ask him to clean your car, he is the founder and CEO ... The post Johnathan Dane Shares His Secrets for Staying Ahead of the Game with Content Marketing #603 appeared first on Marketing For Owners.
Why You Need to Contact Your New Leads More Than Once #602
March 21, 2017 15:51 - 10 minutes - 8.53 MBIt s simple, you go to all that effort to get yourself a lead. Why won t you follow up and follow through and make every possible effort to convert them into a purchaser, to a customer? Because you are going to go through a process. You are going to think if there are possible clients. Then ... The post Why You Need to Contact Your New Leads More Than Once #602 appeared first on Marketing For Owners.
Spend One Day to Set Up 6 Months of Auto Responders #601
March 20, 2017 14:21 - 10 minutes - 8.55 MBAnd wouldn t that be good. Imagine how much that can save. I m going to explain how. Once you set up your email, your business system, it s going to depend on list building. So catering email addresses and your lead magnet and so on. So you get people into a list, and then you need to ... The post Spend One Day to Set Up 6 Months of Auto Responders #601 appeared first on Marketing For Owners.
John Warrillow Reveals the Benefits of A Subscription Business #600
March 17, 2017 06:00 - 42 minutes - 30.4 MBFor more than 20 years, John Warrillow has been studying entrepreneurs. In his market research business, he tried to figure out what made them tick, and his marketing agency helped companies to sell to them. He even had a radio production company whose biggest show was Today s Entrepreneur, where a different entrepreneur was interviewed every ... The post John Warrillow Reveals the Benefits of A Subscription Business #600 appeared first on Marketing For Owners.
What is the One Thing You are Great at? #599
March 17, 2017 00:31 - 12 minutes - 9.85 MBToday, we re talking about what s one thing you are really good at. And what I mean by that is like your super power. Because in work, in your business you have, if you are not doing it now, if you started the business from scratch, you will have undoubtedly done everything. Even Richard Branson did ... The post What is the One Thing You are Great at? #599 appeared first on Marketing For Owners.
Stefan Thomas s Guide to Successful Business Networking #598
March 15, 2017 22:56 - 36 minutes - 34.9 MBFor well over 10 years, Stefan Thomas has been attending business events. When it came to attending his very first event, he was nervous and he completely hated it. However, he realised how useful it would be for him to keep going. He s become quite a pro and is actually the author of the Business ... The post Stefan Thomas s Guide to Successful Business Networking #598 appeared first on Marketing For Owners.
Why You Need to Invest in Learning for Your Business #597
March 14, 2017 15:13 - 12 minutes - 9.59 MBBecause you do. I m, this is recorded in England. I am about to head, well very soon, head off to Canada. And I ll be doing them over there soon. And how can you do that Jon? Well let me explain. My businesses are based in England. I have one based in Canada as well. When ... The post Why You Need to Invest in Learning for Your Business #597 appeared first on Marketing For Owners.
Have You Allowed Complacency to Take Root? #596
March 13, 2017 06:00 - 11 minutes - 9.3 MBToday we are talking about complacency in your business. In the business world, the whole world no matter what country you are, is changing. It was changing last year, it was changing ten years ago; it was changing twenty years ago. It is going to change in five years time; it always changes. Now, whatever ... The post Have You Allowed Complacency to Take Root? #596 appeared first on Marketing For Owners.
Kate Cook Reveals How Food Can Make Or Break You #595
March 10, 2017 07:00 - 41 minutes - 29.6 MBKate Cook has been a nutritional therapist for almost 20 years and has a clinic on London s infamous Harley Street. Known as The Nutrition Coach, she has seen well over 7,000 patients one to one and now visits big companies to promote wellbeing in the workplace. She now has hundreds of clients with whom she ... The post Kate Cook Reveals How Food Can Make Or Break You #595 appeared first on Marketing For Owners.
Why You Still Need a Printed Offer #594
March 09, 2017 14:17 - 11 minutes - 9.26 MBNow just before I recorded this, I just spent half an hour on the phone to a direct mail company. Now this is for some new venture. You might say, ooh Jon if you are such an expert in internet marketing and online stuff, why d you need to sweet talk to direct mail people? Well ... The post Why You Still Need a Printed Offer #594 appeared first on Marketing For Owners.
Aaron Orendorff’s Secret Recipe For Making Content Go Viral #593
March 08, 2017 07:00 - 40 minutes - 29.2 MBAlthough Aaron Orendorff is now one of the top copywriters in the world, he actually used to work full-time in a ministry as a Pastor and even has a Masters of Divinity. And that is where he gained his experience in communicating with real-life humans and in public speaking. He s never been one to shy ... The post Aaron Orendorff’s Secret Recipe For Making Content Go Viral #593 appeared first on Marketing For Owners.
Creating a Content Management Schedule #592
March 07, 2017 07:00 - 12 minutes - 9.52 MBThis is your tip for today and this is a goodie, from me Jon Butt. Schedule, schedule, potato, potato, up to you. Same thing. First of all you have to create content. That may be videos. That may be a podcast. Yes like this. It maybe blog posts, it may be guests posting posts. It ... The post Creating a Content Management Schedule #592 appeared first on Marketing For Owners.
3 Ways Your Clients Can Help You Get More Clients #591
March 06, 2017 07:00 - 10 minutes - 8.63 MBThe answer is yes, if you re wondering. Today I want to talk to you about using your existing clients to get new ones. That s fabulous. That is ideal because then you don t have to make so much effort. So let me tell you how. Unfortunately, you are going to have to talk to them. Yeah, ... The post 3 Ways Your Clients Can Help You Get More Clients #591 appeared first on Marketing For Owners.
Paul Stephen on Becoming Famous For What You Do Well #590
March 03, 2017 12:56 - 39 minutes - 27.3 MBFor well over 20 years now, Paul Stephen has been at the helm of a design agency which has enjoyed growth and success. It started with just two people, and now Sagittarius Marketing has more than 40 people who are a part of the team. When Paul left school, he didn t go to university and ... The post Paul Stephen on Becoming Famous For What You Do Well #590 appeared first on Marketing For Owners.
Are You Missing Out on Hidden Referrals? #589
March 02, 2017 15:07 - 11 minutes - 9.16 MBIn my marketing system that I ve been using for years that just leads to success, happens to be the same type of system that most other successful online marketers, and in fact offline marketers use as well. Stumbled on it by accident. It’s only after years and years of people asking me of me doing ... The post Are You Missing Out on Hidden Referrals? #589 appeared first on Marketing For Owners.
Gary Turner Helps Small Business Outfox Big Business #588
March 02, 2017 07:00 - 44 minutes - 31.5 MBWhen Gary Turner was a teenager, he fell in love with computers and technology, and although he never really had a clear sense of what he wanted to do back then, he knew it had to involve technology. He also grew up in an entrepreneurial household, with a Dad who owned his own business and ... The post Gary Turner Helps Small Business Outfox Big Business #588 appeared first on Marketing For Owners.
The 5 Items You Need in Your Email Signature #587
February 28, 2017 07:00 - 11 minutes - 9.31 MBHere s one of the things. I mean these are the kind of bits of advice that I give. Of course you re thinking yeah I got that covered, I ve got an email signature. Well have you? How does it look? I ve got a supplier at the moment who is massive. They are one of the largest ... The post The 5 Items You Need in Your Email Signature #587 appeared first on Marketing For Owners.
Why Your Customer Service Needs to Be Top Notch #586
February 27, 2017 07:00 - 10 minutes - 8.63 MBNow this is one of my bug bears. I have talked about this often. Let me explain where I come from. If you are not giving great customer service to your customers, to your clients then you will be losing points in their mind. As they bank in lovely points. You are having them withdraw ... The post Why Your Customer Service Needs to Be Top Notch #586 appeared first on Marketing For Owners.
Taz Thornton on Why You Must Stop Keeping Everything Bottled Up #585
February 24, 2017 07:00 - 43 minutes - 30.8 MBAfter doing her work experience aged 16 at her local newspaper, Taz Thornton impressed them so much that they created a position for her. By the age of 20 she was already news editor for the group and then did brief spells in marketing and PR. Her journalism career continued and she moved from the ... The post Taz Thornton on Why You Must Stop Keeping Everything Bottled Up #585 appeared first on Marketing For Owners.
How to Radically Enhance Your Customer Service on Social Media #584
February 23, 2017 07:00 - 10 minutes - 8.54 MBNow to be honest there are lots and lots of different social media channels such as Snapchat, Instagram, Facebook and more. But for this, to be honest, twitter is the most effective because of the way it works — at least in my experience and with others. But much of them use the same basic ... The post How to Radically Enhance Your Customer Service on Social Media #584 appeared first on Marketing For Owners.
Jon Dick Explains the Science of Inbound Marketing #583
February 22, 2017 07:00 - 41 minutes - 29.5 MBNow Vice President of Marketing at HubSpot, Jon Dick was once studying Physics with a plan of becoming a Physics teacher. Surprisingly, it was a passion for improv comedy that took him away from that goal and instead towards marketing. Being one of the only few people in the world to love Calculus, he went ... The post Jon Dick Explains the Science of Inbound Marketing #583 appeared first on Marketing For Owners.
Finding a Business Name That Suits You #582
February 21, 2017 16:34 - 9 minutes - 7.82 MBDon t misunderstand me here. You are possibly called Jeremy Clarkson Photographer Limited or something like, well you know probably not something like that. But you know what I mean. So I don t want you to go off and change your limited name. And generally not often talking to people who haven t started a business yet. ... The post Finding a Business Name That Suits You #582 appeared first on Marketing For Owners.
How to Drive Sales Up For Both You and Your Suppliers #581
February 20, 2017 14:15 - 9 minutes - 7.68 MBHow do I get you to drive sales up? Now I am going to use an example of a photographer. A wedding photographer. And this can be simple. I ll show you in a minute how you can apply it to others. So at a wedding, you have a wedding photographer, you ve quite often got the ... The post How to Drive Sales Up For Both You and Your Suppliers #581 appeared first on Marketing For Owners.
Mark Asquith Shows How To Streamline Your Workload #580
February 17, 2017 07:00 - 38 minutes - 28 MBWhen Mark Asquith was a child, he had no dreams for what he hoped to become when he grew up. Instead, he just meandered through life. He gave music college a go, worked for his dad as an electrician and moved from Barnsley to Crawley where he worked in an office. The time he spent ... The post Mark Asquith Shows How To Streamline Your Workload #580 appeared first on Marketing For Owners.
Why You Need to Look at Your Competition Differently #579
February 16, 2017 15:44 - 39 seconds - 8.54 MBThe reason I say you need to look at competition differently is because most of us or many will blame competitors or competition for anything. Lack of sales, anything like that. But I want you to just turn it around a bit. Because there is no competition. There if you re thinking of another company in ... The post Why You Need to Look at Your Competition Differently #579 appeared first on Marketing For Owners.
Ross Simmonds Tips for Trying Something New #578
February 16, 2017 15:27 - 40 minutes - 29.3 MBRoss Simmonds was always going to end up following in his Grandfather s footsteps of being an entrepreneur. His ability to control his own time and schedule inspired and intrigued him. At high school in the late 90s, he got his first taste of entrepreneurialism back when do-rags were in fashion. He bought some for a ... The post Ross Simmonds Tips for Trying Something New #578 appeared first on Marketing For Owners.
Creating Good Habits in Your Personal Life #577
February 15, 2017 13:53 - 10 minutes - 8.35 MBCreating habits, as long as they are good ones and not bad ones can be beneficial for your business. I am a generator of habits for my business so today I am going to share how those can help you out in your business life. What you need to do is think about these things ... The post Creating Good Habits in Your Personal Life #577 appeared first on Marketing For Owners.