Liz & Sandro's Marketing Podcast
380 episodes - English - Latest episode: about 4 years ago - ★★★★★ - 10 ratingsLiz Hersh and Sandro Galindo provide commentary on all things digital marketing including social media, websites, seo, email marketing, reputation management and more!
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Episodes
3 Things Every Attorney Website Needs
September 27, 2016 09:30 - 2 minutes - 5.29 MBEach industry is unique. Liz and Sandro have been sharing tips for various industries' websites. Liz has been helping attorneys digital marketing efforts for several years and today gives us an overview of what every attorney website should have. Liz mentions our previous podcast titled What Is Email Marketing Automation recorded Aug 15, 2016. You can listen to it at http://directory.libsyn.com/episode/index/show/60secondmarketing/id/4591384 Episode 77 Be part of the conversation, joi...
Quick & Easy Online Event Promotion
September 26, 2016 09:30 - 2 minutes - 5.97 MBPeople aren't hanging up posters all over town to promote their events anymore. Today Sandro shares a few quick and easy tips to help you get more people through the door of your event! Sandro mentions two websites: Easy Schema Markup for your website to promote your event can be found at https://www.jamesdflynn.com/json-ld-schema-generator and you can do advanced Twitter searches at https://twitter.com/search-advanced Episode 076 Be part of the conversation, join us on our Facebook G...
Website Images That Tell A Story
September 23, 2016 09:30 - 2 minutes - 4.8 MBWe all know the saying "a picture is worth 1,000 words." Today Liz shares with us how to find images that stand out and not only tell a story, but help tell your small business' story. Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng
Twitter's Quality Filter: What You Need To Know
September 22, 2016 09:30 - 2 minutes - 3.78 MBBrowsing through Twitter's settings recently, Sandro found a new notification setting that may affect your ability to deliver the full customer service experience. Episode 074 Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng
How Important is Video Quality?
September 21, 2016 09:30 - 2 minutes - 4.17 MBIt's no secret that video and video marketing are on the rise. People today are spending more time w digital video than w social media. How can you as a small business owner effectively manage and publish good video content without spending a fortune? Today, Liz is here to help! Episode 073 Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng
Things to Consider When Launching a Facebook Ad Campaign
September 20, 2016 09:30 - 2 minutes - 5.2 MBToday Liz has a good overview of things you should consider before you create your next FB ad campaign. Whether you're a novice w Facebook ads or have more than a few campaigns under your belt today's episode is sure to give you a few things to think about before you publish your next campaign on this ubiquitous social media platform. Episode 072 Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twi...
Why Use Twitter Polls
September 19, 2016 09:30 - 2 minutes - 5.39 MBHave you ever seen or taken a Twitter poll? There are some pretty fun ones out there with good engagement. Today Sandro explains what a Twitter poll is and why you may want to dip your toe in the waters of these questionnaires. Episode 071 Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng
Why Use Twitter Polls
September 19, 2016 09:30 - 2 minutes - 5.39 MBHave you ever seen or taken a Twitter poll? There are some pretty fun ones out there with good engagement. Today Sandro explains what a Twitter poll is and why you may want to dip your toe in the waters of these questionnaires. Episode 071 Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng
Why Email Subject Lines Matter
September 16, 2016 09:30 - 2 minutes - 5.25 MBDoes your small business regularly send out emails to your customers (HINT: you should be!). If so you may be wondering why some emails have higher open rates than others. Today Liz shares some of her email marketing expertise to talk about email subject lines and why they matter. Episode 070 Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng
Why Email Subject Lines Matter
September 16, 2016 09:30 - 2 minutes - 5.25 MBDoes your small business regularly send out emails to your customers (HINT: you should be!). If so you may be wondering why some emails have higher open rates than others. Today Liz shares some of her email marketing expertise to talk about email subject lines and why they matter. Episode 070 Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng
Why You Should Reconsider Using Facebook Offers
September 15, 2016 09:30 - 2 minutes - 4.12 MBFacebook's Offer feature wasn't widely adopted by small business owners when it was launched a few years ago. They've recently rolled-out some new features and we definitely think you should take another look at this tool. Episode 069 Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing
The Power of Digital Media
September 14, 2016 09:30 - 2 minutes - 4.16 MBThe ways in which you can target and reach your ideal clients are rapidly expanding. In today's chat, Liz and Sandro talk about how your online behavior is tracked and how marketers use this data. Episode 068 Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing
The Power of Digital Media
September 14, 2016 09:30 - 2 minutes - 4.16 MBThe ways in which you can target and reach your ideal clients are rapidly expanding. In today's chat, Liz and Sandro talk about how your online behavior is tracked and how marketers use this data. Episode 068 Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing
Why Facebook Cares About Your Mobile Website
September 13, 2016 09:30 - 2 minutes - 3.86 MBWe've been preaching the importance of a mobile website for a while now. With some recent changes to Facebook, your mobile website is now more important than ever. You can read Facebook's post titled Improving Mobile Site Performance at https://www.facebook.com/business/news/improving-mobile-site-performance Episode 067 Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing
What to Do When Your Marketing Campaign Flops
September 12, 2016 09:30 - 2 minutes - 5.43 MBWe've all been there, we start out a new marketing campaign with all the hope and aspirations of the annual planting season for your garden. Alas, not everything we try grows. Today Liz gives us a few ideas on what we can do when our new marketing campaign doesn't go as intended. Link to Liz's blog post http://hershpr.com/marketing/what-to-do-marketing-campaign-flops/ Episode 066 Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarke...
How to Use Facebook Live
September 09, 2016 09:30 - 2 minutes - 4.57 MBFacebook Live is the hottest thing on FB today. Its organic reach is higher than any other type of post at the moment. If you haven't taken the plunge into FB Live well then today is your lucky day. Liz shares simple instructions on how to begin using this new service. Episode 065 Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing
Three Digital Marketing Blogs You Should be Reading
September 08, 2016 09:30 - 2 minutes - 4.13 MBHow do we stay on top what's going on in the digital marketing world? Blogs. There's hundreds of good ones out there. Today Sandro lists three that are worth checking out for small business owners and may not be mentioned in the usual top blog lists out there. Links: Jenn's Trends http://www.jennstrends.com/blog Google Small Business Blog https://smallbusiness.googleblog.com Understanding Google My Business & Local Search http://blumenthals.com/blog/ Episode 064 Be part of the co...
How to Embed Twitter's Message Button on Your Website
September 07, 2016 09:30 - 2 minutes - 3.89 MBIn late August 2016 Twitter began allowing business and brand owners to embed button allowing people to Direct Message a company from its website. Today Sandro goes over this simple new method of communication w your fans. Website mentioned in today's podcast http://publish.twitter.com Episode 063 Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing
When Is the Best Time to Send Your Marketing Email?
September 06, 2016 09:30 - 2 minutes - 4.07 MBEmail Marketing expert Liz Hersh shares optimal days and times of day to begin experimenting with sending your marketing emails. Episode 062 Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing
Three Free Digital Marketing Services Every Business Can Use
September 05, 2016 09:30 - 2 minutes - 4.15 MBToday Sandro gives you three of the tools he and Liz use on a regular basis to help with digital marketing. Best of all, they're 100% FREE! Links to the services: - http://www.buffer.com - http://www.canva.com - http://woobox.com Episode 061 Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing
4 Things Every Restaurant Website Needs
September 02, 2016 09:30 - 2 minutes - 5.52 MBSandro started in the digital marketing world by working w restaurants! Today he gives you four things every restaurant should have. Unfortunately most don't have these. If you own a restaurant or have a favorite one that is missing any of these, let them know! Episode 060 Be part of the conversation on our Facebook Group found at https://www.facebook.com/groups/60secondmarketing
What is Geo-Fencing and How Can You Use It?
September 01, 2016 09:30 - 2 minutes - 5.07 MBToday Liz answers the question what is geo-fencing and how your small business can use it! Episode 059 Be part of the conversation on our Facebook Group found at https://www.facebook.com/groups/60secondmarketing
What you get for $30 on Facebook
August 31, 2016 17:48 - 2 minutes - 4.13 MBWe continue to believe Facebook Ads are the best bang for your buck. Today Liz talks about a recent campaign where her clients invested $30. She'll share with us what type of reach, engagement and sales the client saw. Episode 058 Be part of the conversation on our Facebook Group found at https://www.facebook.com/groups/60secondmarketing/
4 Things Every New Business Must Do
August 30, 2016 09:30 - 2 minutes - 4.17 MBToday Sandro goes over four things every new business should do before its doors are physically open, or soon after. sites we mention today: https://domains.google/ https://www.weebly.com/ https://www.squarespace.com/ https://www.jamesdflynn.com/json-ld-schema-generator/ Episode 057 Be part of the conversation on our Facebook Group found at https://www.facebook.com/groups/60secondmarketing/
Should You Purchase Directory Listings?
August 29, 2016 12:40 - 2 minutes - 3.77 MBHave you ever received an offer to be listed on a specific website or directory? Should you pay to be on it? Are these opportunities for more customers and higher rankings or a chance to be placed in Google's "penalty box"? Liz and Sandro discuss. We mention Moz's Open Site Explorer to check its spam score https://moz.com/researchtools/ose/ Episode 056 Be part of the conversation on our Facebook Group found at https://www.facebook.com/groups/60secondmarketing/
Our Favorite Marketing Books
August 26, 2016 09:30 - 2 minutes - 5.98 MBToday Liz and Sandro each share one book that has affected the way they approach the digital marketing world. Be part of the conversation on our Facebook Group found at https://www.facebook.com/groups/60secondmarketing/ Episode 055
How to Maximize Your Facebook Budget
August 25, 2016 09:30 - 2 minutes - 4.1 MBYou almost need a Ph.D. in Facebook Ads in order to have the best impact for your budget. Today Liz gives us three strong tips to help you maximize your Facebook budget. Join us on our Facebook Group found at https://www.facebook.com/groups/60secondmarketing/ Episode 054
How to Create Snapchat Filters
August 24, 2016 09:30 - 2 minutes - 4.39 MBIn spite of the popularity of Instagram's new Stories option, Snapchat remains a strong way to reach millennials and many other people. Today Sandro tells you how to create your very own snapchat filter! Be part of the conversation on our Facebook Group found at https://www.facebook.com/groups/60secondmarketing/ Episode 053
Three Things Every Non-Profit Website Should Have
August 23, 2016 21:28 - 2 minutes - 4.05 MBLiz continues our series in things websites must-have. Both Liz and Sandro work w non-profits. Today Liz gives us three things every non-profit's website should have. Be sure to join our FB group at https://www.facebook.com/groups/60secondmarketing/ Episode 052
How to Run a Successful Contest
August 22, 2016 15:50 - 2 minutes - 4.24 MBSandro talks us through ways to run a successful online contest. Episode 51 Join us at the 60 Second Marketing FB Group at https://www.facebook.com/groups/60secondmarketing
3 Things Every Small Business Website Needs
August 19, 2016 09:30 - 2 minutes - 4.43 MBToday Liz gives us three things small business websites may overlook or not have fully implemented. Be sure to join us at our Facebook group at https://www.facebook.com/groups/60secondmarketing Episode 050
How to Build a Lookalike Audience on Facebook
August 18, 2016 09:30 - 2 minutes - 3.95 MBWhat is a lookalike audience and why is it a powerful tool your small business should be using? Today Liz explains what it is and how to take advantage of this Facebook tool. Be sure to join us at our Facebook group at https://www.facebook.com/groups/60secondmarketing Episode 049
Promoting Your Event Online Part 2
August 17, 2016 09:30 - 2 minutes - 4.4 MBHave an upcoming event you need to help promote online? Today Sandro shares a few more tips in our ongoing series of Promoting Your Events Online. You can relisten to episode 5 with more tips about promoting your event online at http://60secondmarketing.libsyn.com/promoting-your-event-online Be sure to join us at our Facebook group at https://www.facebook.com/groups/60secondmarketing Episode 048
The Importance of Using a Marketing Calendar
August 16, 2016 09:30 - 2 minutes - 4.06 MBWhat's a marketing calendar and why should you be using one? Today Liz takes us through a primer on creating a marketing calendar w details for individual marketing campaigns. HINT: You should be planning Thanksgiving & Christmas right now! Download a marketing calendar outline for your small business created by Liz here http://hershpr.com/marketing/why-you-need-a-marketing-calendar/ Episode 047
What is Email Marketing Automation?
August 15, 2016 09:30 - 2 minutes - 4.12 MBWhat is email marketing automation and why would you want to utilize it in your small business' digital marketing strategy? Today Liz explains a few of the ins and outs of this powerful tool. Be sure to join us at our Facebook group at https://www.facebook.com/groups/60secondmarketing Episode 046
4 Tips for Multi-Location SEO
August 12, 2016 09:30 - 2 minutes - 4.39 MBIf your business has more than one physical location you'll need to optimize for search engines for each location. Today Sandro shares four ways to help you keep each location in order online and help them all rank highly on search engine results. Sandro talks about using http://www.yext.com or http://www.moz.com/local to help manage your locations' directory citations. Be sure to join the discussion on our Facebook Group at https://www.facebook.com/groups/60secondmarketing/ Episode 045
How to Find Good Content for Your Social Channels
August 11, 2016 09:30 - 2 minutes - 3.73 MBIt's the question that stumps so many small business owners who are trying to build their social media channels: How do I find great content? Today Liz shares three tips to help you discover content for your small business and industry. Be sure to join our Facebook Group at https://www.facebook.com/groups/60secondmarketing/ Episode 044
How to Use Social Media as a Customer Service Tool
August 10, 2016 09:30 - 2 minutes - 3.69 MBMore and more people and companies are using Social Media as a customer service tool. Today Liz shares ways to help you get started using Twitter and Instagram. Liz also references Episode 12, Why Reputation Management Matters. You'll find that episode at this link http://directory.libsyn.com/episode/index/id/4475275 Episode 043
3 Things to Consider When Re-launching Your Website
August 09, 2016 09:30 - 2 minutes - 3.87 MBThere are good reasons why your website may need an upgrade. Maybe it's missing some key features or it isn't as user friendly as it should be. If you're going to embark on a website relaunch, there are a few things you'll want to carefully reconsider. Today Liz talks about three things to think about before you take this potentially big, but necessary step. Join the conversation at our Facebook Group https://www.facebook.com/groups/60secondmarketing/ Episode 42
Why You Should Use Instagram Stories for Your Business
August 08, 2016 09:30 - 2 minutes - 4.26 MBLast week Instagram and its parent company Facebook dropped a bombshell, Instagram Stories, a copy / knockoff of Snapchat Stories. Today Sandro shares a few reasons why IG Stories may be better than Snapchat Stories and why you and your small business may want to consider giving Instagram Stories a try. Episode 041
Facebook: Business Pages vs Personal Accounts
August 05, 2016 09:30 - 2 minutes - 4.01 MBWhat's the difference between a personal Facebook account and a business page? Liz and Sandro talk about the two and give you some, possibly, controversial advice on the two. (there's a dirty, little secret Facebook doesn't want you to know!) - Episode 040
Facebook Insights: Pages to Watch
August 04, 2016 09:30 - 2 minutes - 3.92 MBThere's so much data and great information to be found within Facebook's Insights. But have you tried using Facebook's Pages to Watch feature? This feature is located within Insights and is a great way to track your competition or pages that you want to be more like. You can also easily see these other businesses' posts and see what may be working for them or what may not be working for them. Today Sandro talks Pages to Watch and gives you a few of its pros and one con!
How to Put Together a Newsworthy Pitch
August 03, 2016 09:30 - 2 minutes - 4.23 MBToday Liz gives shares a few tips on how to put together a good pitch for your local media outlets. - Episode 38
Building Links Through Media Sources
August 02, 2016 09:30 - 2 minutes - 3.91 MBLinks are an invaluable part of any SEO plan. Today Sandro talks about a great opportunity to find new links for your small business: Through the use of H.A.R.O. or Help A Reporter Out. You can find them and sign up for their 3x daily email at https://www.helpareporter.com/
The Importance of Link Building
August 01, 2016 11:35 - 2 minutes - 4.08 MBToday Sandro shares a mini case-study that points to the importance of links and link building for any small business.
Retargeting 101
July 29, 2016 09:30 - 2 minutes - 4.1 MBWhat is retargeting / remarketing? Why is this method of advertising so effective and how can it help your small business? Today Sandro and Liz give you a brief overview of retargeting and ways you can take advantage of this popular marketing method. This is the first episode in a continuing series on Retargeting.
How to Use Facebook Groups for Your Small Business
July 28, 2016 09:30 - 2 minutes - 4.2 MBWhat are Facebook Groups and how can they be utliized in small businesses digital marketing? Today Sandro explains a few of the pros and cons to FB groups and how they can help you promote your small business! Join our new Facebook Group at http://www.facebook.com/groups/60secondmarketing
How to Boost a Post on Facebook
July 27, 2016 09:30 - 2 minutes - 4.04 MBToday Liz continues our series on Facebook Advertising. If you're new to FB ads this may be the best place to start. Liz walks us through a few of the options you'll find once you hit that button and some ideas to help optimize your boosted post.
How to Create Evergreen Content for Social Media
July 26, 2016 09:30 - 2 minutes - 3.63 MBWhat is "evergreen content" and why is it important to your business? Today Liz explains its importance to marketers and small businesses and gives us a few tips of how to get started!
Local SEO For Your Small Business
July 25, 2016 09:30 - 2 minutes - 4.25 MBWhat is Local Search Engine Optimization (SEO)? Why would anyone need it and how important is it? Sandro is a Local SEO specialist and shares an overview of how to begin your SMB quest to rule local SEO. Sites mentioned are: http://www.yext.com http://www.moz.com/local