Liz & Sandro's Marketing Podcast
380 episodes - English - Latest episode: about 4 years ago - ★★★★★ - 10 ratingsLiz Hersh and Sandro Galindo provide commentary on all things digital marketing including social media, websites, seo, email marketing, reputation management and more!
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Episodes
Facebook Ads 101
July 22, 2016 09:30 - 2 minutes - 4.4 MBFacebook has been "pay-to-play' for businesses for years now. If you haven't thought about dipping your toe into the world of FB ads, now may be the time. Liz gives us a primer on FB ads in the first of an ongoing series.
How to Publish a Quality Newsletter
July 21, 2016 09:30 - 2 minutes - 3.85 MBToday Liz shares a few tips on how to make your newsletter stand-out!
Measuring ROI on Social Media
July 20, 2016 09:30 - 2 minutes - 4.29 MBIt's the unicorn in the social media marketing world: ROI. Today Sandro r̶a̶n̶t̶s̶ shares his point of view on this elusive measurement.
First Impression: Twitter Dashboard
July 19, 2016 09:30 - 2 minutes - 3.6 MBTwitter recently unveiled the Twitter Dashboard designed to help small businesses make the most of the social platform. Liz and Sandro weigh in on whether or not it's worth the excitement. You can check out Twitter Dashboard at http://dashboard.twitter.com
How to Attract Pokeman Go Players to Your Business
July 18, 2016 09:30 - 2 minutes - 4.39 MBWhat is Pokémon Go? Why has it taken off so quickly? And more importantly, how can it benefit your small business? Today Sandro & Liz take a look at this worldwide phenomenon in augmented reality gaming.
The Benefits of Blogging + How to Get Started
July 15, 2016 10:00 - 2 minutes - 4.3 MBIn Episode 16 'Is Blogging Still Relevant' Liz shared her thoughts on blogging and how it may not be a useful tool for organic lead generation. Today, she gives us a few reasons you should consider blogging and tips on how you can get started.
Social Scheduling
July 14, 2016 10:00 - 2 minutes - 4.15 MBScheduling social media posts used to be frowned upon. No more! We're all busy and have times we're more creative than others. Today Sandro discusses scheduling in Instagram, Facebook and Twitter. Websites talked about are: https://hootsuite.com http://www.buffer.com https://www.audiense.com
How to Get Reviews on Yelp
July 13, 2016 14:14 - 2 minutes - 3.97 MBAnother episode in our ongoing Reputation Management Series. Today Liz tackles Yelp! Yelp doesn't want you to ask for reviews for your small business, so how can you get around this? You can manage your Yelp location at http://biz.yelp.com
Facebook Beacons For Business
July 12, 2016 10:00 - 2 minutes - 4.09 MBWhat is a beacon? What does Bluetooth Low Energy (BLE) have to do with beacons? What can you do with a beacon from Facebook? Today Sandro answers these questions and shares his thoughts on this newish technology. You can request your beacon from Facebook at http://placetips.fb.com/beacons
How to Create Special Hours on Google
July 11, 2016 10:00 - 2 minutes - 4.18 MBToday we talk about using Google My Business (GMB) to set up special hours for your small business. Whether it's for a holiday or a special event you'll want to let your customers know whether or not you're open when they do a Google search for your business! We reference the GMB site https://www.google.com/business
Google Search Console 101
July 08, 2016 10:00 - 2 minutes - 3.79 MBWhat is Google Search Console? It used to be called Google Webmaster Tools. Today we talk about how to set it up and give you three things to pay attention to once you're set up. Go to https://www.google.com/webmasters/tools to learn more
Google Analytics 101
July 07, 2016 10:00 - 2 minutes - 4.19 MBWhat is Google Analytics and why should you care about it? Today Sandro gives a high-level overview of what it is and three things you may want to begin paying attention to inside this free, web-analytics service. You can get started with a Google account at https://www.google.com/analytics Part one in a series.
How to Ask for Reviews
July 06, 2016 10:00 - 2 minutes - 3.52 MBLet’s face it, online reviews sites can be the bane of many small businesses lives. But sometimes you need them in order to either raise your rating or increase your online visibility. Today Sandro and Liz give you five ways to ask your guests to let the world know how great your service and/or products are.
Virtual Assistants and Your Marketing
July 05, 2016 10:00 - 2 minutes - 3.34 MBLiz has been using virtual assistants for years. She shares some thoughts on things to consider before you take the plunge into the world of VAs.
Is Blogging Still Relevant?
July 04, 2016 10:00 - 2 minutes - 3.66 MBIs blogging still relevant in terms of generating sales leads? Today Liz shares her thoughts on this topic. She's passionate about this subject and some may find her ideas controversial.
Review Sites for Optimal Reputation Management
July 01, 2016 10:00 - 2 minutes - 3.79 MBPart 2 in a series on Reputation Management. Today we talk about the two online directories you should claim for your small business if you haven't already. links to these sites: http://google.com/business and http://biz.yelp.com And two services mentioned that can help you claim your directory locations are http://www.yext.com and http://www.moz.com/local
7 Signs That SEO Email Is Spam
June 30, 2016 10:00 - 2 minutes - 4.25 MBIs it possible to get your SEO in order for $59? You’ve probably received emails promising amazing results at rock bottom prices. Today we share some telltale signs that the SEO email you just received is junk.
Instagram Algorithm: Good or Bad?
June 29, 2016 10:00 - 2 minutes - 3.93 MBInstagram continues to roll out updates, but are they helping or hurting the social network? Sandro explains what he’s seeing and why it may not be ideal for users.
Why Reputation Management Matters
June 28, 2016 10:00 - 2 minutes - 3.79 MBWhat is reputation management and why should it matter to your small business? We'll explain and Liz gives a personal example of a wonderful and recent reputation management experience at a local establishment. Part one of a series.
Finding Quality Stock Images
June 27, 2016 09:30 - 2 minutes - 3.86 MBToday we talk stock images and mention a few sites where you can find some great stock pictures. Liz gives you tips on picking a perfect stock image for your company's digital marketing use and shares a tip on subscription vs buying images via credits. Sites we mention include Libre Stock http://www.librestock.com iStock http://www.istockphoto.com and Deposit Photos http://depositphotos.com/
The Importance of Twitter Cards
June 24, 2016 09:30 - 2 minutes - 4.12 MBWhat are Twitter cards, what do they do and why should I have one? Sandro explains all of this and one of the challenges behind setting one up (*hint: you may want to call a friend who knows coding).
How to Build an Email List
June 23, 2016 09:30 - 2 minutes - 3.8 MBEmail still trumps the majority of digital communications. Today Liz shares a few tips on how to grow (or even begin) building an email list for your small business. She'll also share with you a few things to avoid when building your email list.
The Pros and Cons of SnapChat
June 22, 2016 09:30 - 2 minutes - 4.05 MBWe love Snapchat. We present a few reasons you should too! Along w some reasons you may want to hold back. We'll also give you a tip that can help your business on this growing platform. You can follow Liz on Snapchat at liz.hersh and Sandro at a2rael
The Pros and Cons of Twitter
June 21, 2016 09:30 - 2 minutes - 4.34 MBThere's so much to love about Twitter! From Advanced Search to customer service and its lists. However there are a few downsides including the "noise", its limited character count and its dismal growth. We also provide an actionable tip for your small business. You'll find Liz at @liz_hersh and Sandro at @azrael and this podcast at @60SecondMktng!
The Importance of a Mobile Friendly Website
June 20, 2016 09:30 - 2 minutes - 3.92 MB"Mobilegeddon' happened over a year ago. Has this affected sites that are or aren't mobile friendly yet? What is happening to search rankings today for mobile or non-mobile friendly sites. Google's new site to test your mobile friendliness and give you solid feedback on how to improve is https://testmysite.thinkwithgoogle.com/
Promoting Your Event Online
June 17, 2016 09:30 - 2 minutes - 3.71 MBIn the old days you'd take an ad out in the newspaper or spread flyers around your neighborhood. Today there's more effective ways to promote your event with just an afternoon of solid work all from the comfort of your chair.
The Pros and Cons of Instagram
June 16, 2016 09:30 - 2 minutes - 3.55 MBInstagram's growth may be leveling off but it's still one of the most popular social media apps around. Does this mean it's right for your small business? Liz and Sandro give you the pros and cons of using Instagram for your SMB.
The Pros and Cons of Live Video Platforms
June 15, 2016 09:30 - 2 minutes - 3.93 MBToday Liz and Sandro discuss the pros and cons of live video platforms. Live video apps such as Periscope, Blab and Facebook Live are growing exponentially. Should live video be a part of your marketing strategy?
How Much Email Is Too Much Email?
June 14, 2016 18:11 - 2 minutes - 4.34 MBEmail is still king in the digital marketing world. Today Liz talks about an experience she had with a client that may make you rethink your email strategy. Episode 002
Pros and Cons of Facebook
June 13, 2016 15:47 - 2 minutes - 3.78 MBWelcome to 60 Second Marketing! We will be sharing daily commentary on websites, social media, SEO and more – all in the time it takes to order a cup of coffee. In our inaugural episode, we’re chatting about the pros and cons of Facebook for small businesses. Facebook is still one of the best ways to reach a digital audience. But in order to use it effectively it helps to know some of these tricks. Links mentioned in this episode: https://www.canva.com/