Liz & Sandro's Marketing Podcast
380 episodes - English - Latest episode: about 4 years ago - ★★★★★ - 10 ratingsLiz Hersh and Sandro Galindo provide commentary on all things digital marketing including social media, websites, seo, email marketing, reputation management and more!
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Episodes
Guest Blogging 101
December 13, 2016 10:30 - 2 minutes - 3.17 MBIn addition to link-building, guest blogging is good for a number of things. Today Liz goes over some of the benefits to writing the occasional guest blog. Episode 0125 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
Facebook Metrics Round Three
December 12, 2016 16:33 - 2 minutes - 3.7 MBFor the third time since September, Facebook announced errors to some of its reporting. Sandro breaks down the numbers and explains why they matter. Episode 0124 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
3 Recent Updates to Instagram Stories
December 09, 2016 11:00 - 2 minutes - 4.43 MBInstagram has made some updates recently to its Stories feature. Today Sandro goes over them and their potential benefits to your small business. Episode 123 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
3 Benefits of Using Facebook Events
December 08, 2016 10:30 - 2 minutes - 3.85 MBIf you're wondering whether or not to use FB Events to help promote your next event, wonder no more. Today Liz gives us three reasons you should focus on Facebook to spread the word on your upcoming gathering. Episode 122 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can...
An Update on Facebook's Organic Reach
December 07, 2016 10:30 - 2 minutes - 4.26 MBIf you think you're seeing changes in some of your Facebook Insights, you're not alone. Today Sandro explains some of the updates FB is making to its reporting on organic reach and videos viewed to 100%. Episode 121 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also ...
Instagram Stories for Business
December 06, 2016 10:30 - 2 minutes - 4.06 MBInstagram has over 500 million users. One of its newer offerings is Instagram Stories. Today Sandro goes over some of the reasons why your small business may want to jump on board the IG Stories train if you haven't already. Episode 120 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarket...
Pros and Cons of Website Popups
December 05, 2016 10:30 - 2 minutes - 4.06 MBOne of the most controversial website elements is the pop-up call to action. Today Liz the love/hate relationship you, your audience and even Google has with pop-up ads. Episode 119 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
3 Things to Consider Before You Hire a Marketing Agency
December 02, 2016 10:30 - 2 minutes - 4.15 MBThere are a lot of SEO & Digital Marketing agencies out there, all looking for new clients. Sandro gives you three things to ask these agencies when you're approached by one. Episode 118 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondM...
3 Things to Consider Before You Hire a Marketing Agency
December 02, 2016 10:30 - 2 minutes - 4.15 MBThere are a lot of SEO & Digital Marketing agencies out there, all looking for new clients. Sandro gives you three things to ask these agencies when you're approached by one. Episode 118 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondM...
An Update on Facebook Events
December 01, 2016 10:30 - 2 minutes - 3.7 MBFacebook recently unveiled a new app dedicated to all of the events happening in your area created and shared through FB. Today Sandro gives us tips and ideas on how to best optimise your next event! Episode 117 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find...
What is Facebook Marketplace?
November 30, 2016 10:30 - 2 minutes - 4.74 MB450 million people were visiting buying/selling groups on FB every month. Because of this FB decided to create a new area where people can buy and sell to people within 100 miles. Today Sandro goes in depth with this new FB feature. Episode 116 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60seco...
6 Ways to Grow Your Instagram Following
November 29, 2016 10:30 - 2 minutes - 4.3 MBRecently we gave you 5 ways to grow your Snapchat following, today Sandro goes over a few ways to grow your Instagram following. Sandro mentions Hashtagify. You can find it at http://hashtagify.me/ And he mentions Episode 99, 5 Ways to Grow Your Snapchat Following. You'll find it at http://60secondmarketing.libsyn.com/5-ways-to-grow-your-snapchat-following Episode 115 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to a...
6 Ways to Grow Your Instagram Following
November 29, 2016 10:30 - 2 minutes - 4.3 MBRecently we gave you 5 ways to grow your Snapchat following, today Sandro goes over a few ways to grow your Instagram following. Sandro mentions Hashtagify. You can find it at http://hashtagify.me/ And he mentions Episode 99, 5 Ways to Grow Your Snapchat Following. You'll find it at http://60secondmarketing.libsyn.com/5-ways-to-grow-your-snapchat-following Episode 115 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to a...
How to Use Twitter Moments
November 28, 2016 10:30 - 2 minutes - 3.27 MBTwitter Moments are finally being rolled out to everyone. Why should you care? Today Sandro what they are and why you may want to consider putting them into your marketing toolbox. Episode 114 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60...
How to Pick a WordPress Theme
November 23, 2016 10:30 - 2 minutes - 3.35 MBIf you're ready to launch (or re-launch) your website with WordPress, then you'll need carefully consider the look and feel of your new site. Before you start sorting through the thousands of options available, make sure you consider the tips in this episode. This has been Liz's go-to site for finding themes: http://www.templatemonster.com/#gref Also here are links to past episodes 85 The Best Website Options for Small Businesses http://directory.libsyn.com/episode/index/show/60sec...
How to Write Catchy Email Subject Lines
November 22, 2016 10:30 - 2 minutes - 4.2 MBEmail is still one of the best ways to reach a loyal audience and generate sales. One way to be smart about your email marketing strategy is through email subject lines. Today Liz shares three ways to improve your subject lines. Episode 112 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondma...
The Power of Keywords
November 21, 2016 10:30 - 2 minutes - 4.09 MBKeywords are a powerful tool as every social media outlet has its own search function and they rely on your input to serve results for search queries. Today Sandro asks us to think outside the box with keywords. Episode 111 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you c...
Why You Need to Repost on Instagram
November 17, 2016 10:30 - 2 minutes - 3.46 MBToday Liz talks about why you should be reposting on Instagram. She'll give us a few pros and one con to this marketing technique. Episode 109 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
Brands That Are Killing it w Instagram Stories
November 16, 2016 10:30 - 2 minutes - 2.92 MBLiz talks Instagram Stories and shares examples of a few brands doing exceptional work w this medium. Episode 108 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
The Pros and Cons of Squarespace
November 15, 2016 10:30 - 2 minutes - 4.7 MBThe fifth of five episodes in our series on website design options. Today Sandro discusses what may be the most powerful and expensive of the Software as a Service (SaaS) options for building your website Squarespace. The previous episodes in this series: 85 The Best Website Options for Small Businesses http://directory.libsyn.com/episode/index/show/60secondmarketing/id/4713571 86 Pros and Cons of Wordpress http://directory.libsyn.com/episode/index/show/60secondmarketing/id/4713563 98...
Are Coupon Sites Still Relevant?
November 14, 2016 10:30 - 2 minutes - 4.33 MBRecently Groupon purchased Living Social. Is this once booming industry still relevant? Liz talks coupon sites in today's episode. Episode 106 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
So You've Created a Facebook Business Page, Now What?
November 11, 2016 10:30 - 2 minutes - 4.26 MBSo you've joined the millions (approx 42 million) of businesses and brands w Facebook Business Pages. Congratulations! Now what? Today Sandro goes over a few of the things you should do whether you're launching a new FB page or want to check to make sure everything is copacetic with your current one. Episode 105 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, j...
Pros and Cons of Weebly
November 10, 2016 10:30 - 2 minutes - 4.3 MBThe fourth (of five) in our series of episodes on website design options. Today Sandro goes over another Software as a Service (SaaS) option: Weebly. 85 The Best Website Options for Small Businesses http://directory.libsyn.com/episode/index/show/60secondmarketing/id/4713571 86 Pros and Cons of Wordpress http://directory.libsyn.com/episode/index/show/60secondmarketing/id/4713563 98 Pros and Cons of Wix http://directory.libsyn.com/episode/index/id/4795084 Episode 104 Have a question...
Why You Should Be Using Landing Pages
November 09, 2016 10:30 - 2 minutes - 3.89 MBIf you're running a digital marketing campaign, where are you sending those clicks? Today Liz goes over the importance of using landing pages. HINT: They're not your home page anymore. Episode 103 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter ...
How to Use Social Media Marketing During Your Event
November 08, 2016 10:30 - 2 minutes - 4.06 MBSo it's the day of your event, now what? Today Sandro gives you a few tips to keep in mind to be better prepared for the day of your big event. Episode 102 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
How to Prepare Your Business for Voice Search
November 07, 2016 10:30 - 2 minutes - 4.4 MBVoice search is in its early days. There's Alexa, Siri, Google Voice Assistant and many others here and on their way. Today Sandro goes over how to prepare your small business for the coming voice search wars so no matter which company comes out on top, you win. Sandro mentions three items: Walt Mossberg's column on Siri: http://www.theverge.com/2016/10/12/13251068/walt-mossberg-apple-siri-is-dumb Citations through Yext http://www.yext.com/products/listings/ Citations through Moz http...
How to Prepare Your Business for Voice Search
November 07, 2016 10:30 - 2 minutes - 4.4 MBVoice search is in its early days. There's Alexa, Siri, Google Voice Assistant and many others here and on their way. Today Sandro goes over how to prepare your small business for the coming voice search wars so no matter which company comes out on top, you win. Sandro mentions three items: Walt Mossberg's column on Siri: http://www.theverge.com/2016/10/12/13251068/walt-mossberg-apple-siri-is-dumb Citations through Yext http://www.yext.com/products/listings/ Citations through Moz http...
What Does It Really Take to Get to the Top of Google
November 04, 2016 10:00 - 2 minutes - 4.64 MBHappy 100th Episode to us! Getting to the coveted top of the Google Search Engine Results Page (SERP) is not easy. Basic Search Engine Optimization (SEO) practices are not enough anymore. Today Liz shares three things you should be doing consistently to get there. Liz also mentions previous episodes we've done on link building. Here are three and links to find them: Ep 36 The Importance of Link Building http://60secondmarketing.libsyn.com/the-importance-of-link-building Ep 37 Buildi...
5 Ways to Grow Your Snapchat Following
November 03, 2016 09:30 - 2 minutes - 3.96 MBSnapchat's growth has been nothing short of a social media sensation. However, one thing we all wish were easier to do is to find new people to follow and have people find us. Today Sandro goes over five ways to help people find your small business on Snapchat. Episode 099 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://w...
Pros and Cons of Wix
November 02, 2016 09:30 - 2 minutes - 4.33 MBWe continue our series on website design options. This is the third of five episodes where Sandro focuses on Software as a Service (SaaS) site Wix. You can find the first two episodes in this series in episodes 85 The Best Website Options for Small Businesses http://directory.libsyn.com/episode/index/show/60secondmarketing/id/4713571 86 Pros and Cons of Wordpress http://directory.libsyn.com/episode/index/show/60secondmarketing/id/4713563 Episode 098 Have a question? Email us question...
Email Marketing Metrics You Should Be Tracking
November 01, 2016 09:30 - 2 minutes - 4.26 MBDoes your email marketing get people to make a purchase? Are you getting hung up on the wrong data / numbers in your email marketing? Today Liz goes over some of the more important email marketing metrics you should be monitoring. Episode 097 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secon...
Dealing with Yelp
October 31, 2016 09:30 - 2 minutes - 4.3 MBIf you haven't received a sales pitch from Yelp, consider yourself lucky (or maybe you haven't claimed your Yelp page. hint: you should!). Dealing w Yelp and other pitches for online sales people can take valuable time away from you and your business. Today Sandro shares a way he deals w these, sometimes meddlesome calls. Episode 096 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part o...
How to Choose an Email Marketing System
October 28, 2016 09:30 - 2 minutes - 3.53 MBWhat's the best email marketing platform for your business? Liz has some tips on what to look for if you're ready to launch an email program. Liz also mentions our previous episode 46 What is Email Marketing Automation. You can listen to that episode here http://60secondmarketing.libsyn.com/what-is-email-marketing-automation Episode 095 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be p...
The Importance of Keywords
October 27, 2016 09:30 - 2 minutes - 3.38 MBKeywords are an important component to so much of the work we do in digital marketing. Today Sandro shares thoughts on ways to go outside-the-box and rethink your approach to this all-important tool in your online marketing plan. Episode 094 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondm...
What to Do Before a Website Redesign
October 26, 2016 09:30 - 2 minutes - 3.46 MBLiz shares a few things you and your small business need to think through before you jump into a website overhaul. Episode 093 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
How to Use Facebook Events the Right Way
October 25, 2016 09:30 - 2 minutes - 3.65 MBFacebook is more and more becoming the go-to way to promote your event and FB realizes this as evidenced by the new Events app they recently released. Today Sandro goes over everything needed to create a solid FB event. Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can als...
Last Minute Holiday Marketing Tips
October 17, 2016 10:30 - 2 minutes - 3.34 MBYou can't wait until November to start planning your holiday marketing campaigns - you've got to do that now! If you're a procrastinator, then check out these tips to get your promotions in order. Episode 091 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us...
Three Ways to Use Hashtags
October 14, 2016 09:30 - 2 minutes - 3.67 MBSome marketers are done with hashtags. Today Sandro proves they can in fact be useful. Episode 90 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
The Pros and Cons of YouTube
October 13, 2016 09:30 - 2 minutes - 3.32 MBYouTube is the second largest search engine behind Google, which means there is huge opportunity for your business. But there are some aspects you'll need to plan for if you're serious about building a following. Episode 89 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you c...
How to Use Lookalike Audiences to Improve Your Facebook Advertising
October 12, 2016 09:30 - 2 minutes - 3.4 MBSome people consider Lookalike Audiences an advanced form of Facebook advertising. Today Sandro explains why it should be considered an important part of your marketing wheelhouse. Episode 088 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60S...
More Proof Snapchat Matters
October 11, 2016 09:30 - 2 minutes - 3.82 MBLast week Snapchat changed its name to Snap, Inc and unveiled its first hardware product: Spectacles. Today Liz gives us an overview of this new product and shares some thoughts on the future of this brand. Episode 087 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can a...
Pros and Cons of WordPress
October 10, 2016 09:30 - 2 minutes - 3.48 MBLooking to build a new website? Today Liz gives us pros and cons of using Wordpress. In the episodes to come we'll be covering four options to build your new site including Wordpress, Squarespace, Wix and Weebly. Episode 086 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you ...
The Best Website Options for Small Businesses
October 07, 2016 09:30 - 2 minutes - 3.12 MBif you need to build a new website, our new mini-series on four great options is for you. Today we give a brief overview of Wordpress, Squarespace, Wix and Weebly with more in-depth information in episodes coming over the next two weeks. Episode 085 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/6...
What Kind of Results Can You Expect From a Marketing Campaign?
October 06, 2016 09:30 - 2 minutes - 3.92 MBOne of the things potential clients ask is "what kind of results can I expect?" Today Liz tackles this tough question to give you a level of expectation before launching your campaign. Episode 084 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter ...
How to Rock It with Your Social Media Customer Service
October 05, 2016 09:30 - 2 minutes - 3.99 MBMore and more companies are using social media as a form of customer service. Today Sandro shares a few tips and tricks to help you dip your toe into these waters where your customers are probably already swimming. Episode 083 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and yo...
So You’ve Launched a New Website. Now What?
October 04, 2016 09:30 - 2 minutes - 4.33 MBYou've just launched your new website. Now what? Today Liz shares five tips to help drive more traffic to your website. Liz references past episodes on Facebook advertising. Here are five: - How to Boost a Post on Facebook http://60secondmarketing.libsyn.com/how-to-boost-a-post-on-facebook - Facebook Ads 101 http://60secondmarketing.libsyn.com/facebook-ads-101 - Things to Consider When Launching a Facebook Ad Campaign http://directory.libsyn.com/episode/index/show/60secondmarketing/id/...
What’s the Best Way to Use Instagram?
October 03, 2016 09:30 - 2 minutes - 4.19 MBIt's only recently Instagram has begun to allow business accounts, longer video and advertising. Today Liz shares an Instagram advertising case study, its results and what she learned from it! Episode 081 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on ...
Marketing to Younger Millennials
September 30, 2016 15:54 - 2 minutes - 4.87 MBMillennials are considered by many an elusive market. Today Liz (a millennial) gives a few tips on how to reach this important segment of the population. Episode 080 Have a question? Email us [email protected] we'll give you and your company a shout out! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng
A Quick Guide for Facebook Insights
September 29, 2016 23:40 - 2 minutes - 3.82 MBThere's a wealth of knowledge in Facebook Insights - you just have to know what data to focus on! In this episode, Sandro share ideas on how to use the information to improve your Facebook presence. Episode 079 Have a question? Email us [email protected] we'll give you and your company a shout out! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng
How & Why You Should Ask For Links
September 28, 2016 09:30 - 3 minutes - 6.34 MBStudy after study shows in today's search engine optimization world, links rank as one of the two most important ways to get your website to rank higher. Today Sandro gives an overview of how and why you should consistently be on the lookout for links! Episode 78 Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng