Liz & Sandro's Marketing Podcast
380 episodes - English - Latest episode: about 4 years ago - ★★★★★ - 10 ratingsLiz Hersh and Sandro Galindo provide commentary on all things digital marketing including social media, websites, seo, email marketing, reputation management and more!
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Episodes
2017 Holiday Marketing Tips
November 02, 2017 09:30 - 3 minutes - 4.91 MBWe can hardly believe it's already November. The holidays are right around the corner. Today Liz gives us a few tips to help you plan & prepare for the 2017 holiday season. Episode 0270 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing...
Why You Need an SSL Certificate
November 01, 2017 09:30 - 3 minutes - 6.75 MBGoogle has been saying for years that websites need to be secure, that is, have an SSL certificate. It's the reason some sites begin w https:// instead of http:// Today Sandro goes over what this means, what may happen if you don't upgrade and how to upgrade if you haven't already. Episode 0269 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook ...
Instagram Stories' New Polls Feature
October 30, 2017 09:30 - 2 minutes - 5.2 MBIf you're looking for a new way to engage w your fans on Instagram, we have good news for you. Instagram has added polls to their Stories features. Today Liz goes over what they are and how they can help your small business! Episode 0268 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing a...
Facebook Events Updates
October 26, 2017 09:30 - 2 minutes - 5.84 MBIf you have listened to this podcast over time you'll know Sandro loves marketing events online. Recently he's noticed a few changes to the way FB handles events and today he goes over those changes and how they may help your small business' events! Episode 0267 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/g...
Facebook's New Explore Feed
October 25, 2017 09:30 - 2 minutes - 6.2 MBFacebook has rolled out an alternative news feed they're calling Explore. it's slowly rolling out to everyone. Liz goes over what you'll see inside this new option from Facebook. You can go to https://www.facebook.com/explore to check it out! Episode 0266 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups...
More Insight On the Facebook Pixel
October 23, 2017 09:30 - 2 minutes - 4.84 MBRecently Sandro has had the opportunity to work more & more w the FB pixel & today he shares some of the things he's seen it do & implores all small businesses to install it regardless of what you do! Episode 0265 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also fi...
WordPress Plugin Problems?
September 29, 2017 09:30 - 3 minutes - 5.93 MBThe new 60 Second Marketing website is built on WordPress. It's Sandro's first site built on the platform (as we've mentioned in past episodes). Recently the site was down for five days all due to a tiny plug in. Today Liz goes over something Sandro did not know, that one plug in can take down your entire website! Episode 0264 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the c...
More Link Building Ideas
September 27, 2017 09:30 - 2 minutes - 4.26 MBA few weeks ago we did a Link Building 101 series, today Sandro gives a few more tips on this important SEO tool. Sandro mentions his past series Link Building 101. You'll find all three of those episodes at the following links: - http://60secondmarketing.libsyn.com/link-building-101-part-1 - http://60secondmarketing.libsyn.com/link-building-101-part-2-0 - http://60secondmarketing.libsyn.com/link-building-101-part-3 Episode 0263 Have a question? Email us questions@60secondmarketing...
Tips to Customize Your Message for Google+
September 25, 2017 09:30 - 2 minutes - 4.4 MBToday Liz continues her series on customizing your message for various social media channels. Today she covers Google+. . .. that was NOT a typo, yes, she's covering Google Plus! Episode 0262 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60...
Facebook Ads Manager & Power Editor Merge
September 21, 2017 09:30 - 2 minutes - 4.77 MBLast week Facebook decided to combine both its Ads Manager & Power Editor. Today Liz goes over what this means and some of the benefits of this merge. Episode 0261 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60...
Facebook Removes Ability to Edit Link Previews
September 20, 2017 09:30 - 3 minutes - 5.49 MBWelcome back to 60 Second Marketing! We are back after a brief hiatus! Recently FB stopped letting marketers edit the picture, headline and descriptions of link previews! This is kind of frustrating for many of us, but today Sandro goes over a couple of ways to continue to do this (at least for the time being) and also goes over why Facebook decided to do this. Episode 0260 Have a question? Email us [email protected] we'll give you and your company a shout out in addition...
Google's New Q&A Feature
August 31, 2017 09:30 - 3 minutes - 3.05 MBGoogle has debuted a new feature, a crowd-sourced and business-sourced Q&A section to your small business' Google listing. Today Sandro goes over what it is, what you can do with it and more importantly, what you SHOULD be doing with it. Sandro discusses Mike Blumenthal's post 11 Tips to Optimize for Google Q&A. You can find that post here http://blumenthals.com/blog/2017/08/13/11-tips-to-optimize-google-q-a/ Ep 259 Have a question? Email us [email protected] we'll give ...
Focusing Your Website's Message
August 30, 2017 09:30 - 3 minutes - 4.98 MBToday we have a continuation of Liz's journey to a new website. Specifically she's talking about the message she wants her website to send and asks a monster of a question. Episode 0258 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMar...
Facebook Marketplace Update
August 28, 2017 09:30 - 2 minutes - 4.2 MBRecently Facebook announced an expansion of its Craigslist-like Marketplace in terms of its offerings and who can sell on it. Sandro goes over the recent updates and what Facebook's overall goal may be. Sandro mentions Ep 116 which can be found here. http://60secondmarketing.libsyn.com/what-is-facebook-marketplace Episode 0257 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the...
Facebook: Speed Matters
August 25, 2017 09:30 - 2 minutes - 4.2 MBRecently Facebook announced your website's speed matters. Specifically, they said if your website loads quickly on its mobile app, the link to your webpage might appear higher in your feed. Sandro goes over some of the specifics and how to check & optimize your site. Sandro mentions two lists Facebook offers to help check your site speed and also to help make your site faster. You'll find those here https://media.fb.com/2017/08/02/best-practices-to-improve-mobile-site-performance/ And he...
What Is the Role of Your Website in the Selling Process?
August 24, 2017 09:30 - 3 minutes - 5.08 MBWith most clients it's tough to secure enough content for a website. Recently Liz had the opposite problem, a client provided an overwhelming amount of content. In today's episode Liz discusses the potential perils of overwhelming a potential customer w your website. Episode 0255 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at ...
How to Conduct Basic Keyword Research
August 23, 2017 09:30 - 3 minutes - 5.42 MBLiz & Sandro have spoken many times about the importance of keywords and why they matter. Today Liz goes over the basics of keyword research. Liz mentions Moz in the episode which you can find at http://www.moz.com and also mentions two of our previous episodes, Eps 111 The Power of Keywords found here http://60secondmarketing.libsyn.com/the-power-of-keywords and Ep 94 The Importance of Keywords found here http://60secondmarketing.libsyn.com/the-importance-of-keywords Episode 0254 Have...
A WordPress 101 and Website Update
August 22, 2017 09:30 - 2 minutes - 4.77 MBSandro has two updates on our show today. The first is that 60 Second Marketing has a NEW website! The second being, what he's learned creating this new website, his first using WordPress. Sandro mentions Ep 232 "New to Wordpress?" You can find it here http://60secondmarketing.libsyn.com/new-to-wordpress Episode 0253 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversat...
Liz Reflects On Recent Content Trends
August 18, 2017 09:30 - 3 minutes - 5.52 MBToday Liz poses a question about a trend she has recently noticed. One where companies and brands are posting more about themselves and sharing third party content less and less. Are companies doing more overt selling today and less engaging w their fans? What are you noticing and what are you doing for your small business? Episode 0252 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be pa...
What Is A/B Testing?
August 15, 2017 09:30 - 3 minutes - 3.8 MBSometimes marketing professionals forget that not everyone knows our "lingo". Today Sandro goes over a common way for marketers to test campaigns and hopes to inspire you to try this testing for your own SMB marketing. Episode 0251 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing a...
What Is an Email Bounce Rate?
August 14, 2017 09:30 - 3 minutes - 3.57 MBLiz answers a common question small businesses have when starting out w their email marketing campaigns and goes over what to do to help you avoid a high bounce rate. Episode 0250 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing...
Tips to Customize Your Message for Twitter
August 11, 2017 09:30 - 3 minutes - 3.81 MBThe third episode in our series on how to optimize your message for various online channels. Today Liz goes over optimizing for Twitter! Episode 0249 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
Facebook Groups for Business
August 10, 2017 09:30 - 3 minutes - 3.78 MBSandro has long been a fan of Facebook Groups. One of the things missing from groups has been the ability for small businesses and brands to comment in groups. Recently FB has brought about Facebook Groups for Business. Sandro goes over the pros and cons of this new tool for your online marketing. Episode 0248 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, jo...
Facebook's Recent Earnings Report
August 07, 2017 09:30 - 2 minutes - 4.47 MBA couple of weeks ago Facebook released its earnings for the most recent quarter. In the past we've talked about Facebook approaching peak ad load. While we may not be there yet, you should know what's coming in terms of Facebook ads for your small business. Episode 0247 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www...
Link Building 101: Part 3
August 04, 2017 09:30 - 3 minutes - 5.45 MBToday Sandro concludes his three-part series on the basics of link-building. In this episode he mentions Help A Reporter Out or HARO. You can find it at https://www.helpareporter.com/ Episode 0246 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagra...
Email Stats You Should Know: Part 2
August 02, 2017 09:30 - 3 minutes - 3.62 MBFollowing up on Episode 243, Liz goes over a few more stats and areas email marketers may want to look at and track over time in their campaigns. Episode 0245 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60Seco...
Facebook Polls for Your SMB
July 31, 2017 09:30 - 2 minutes - 2.93 MBSandro goes over Facebook polls for your small business including their advantages, how you can use them and their limitations. Episode 0244 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
Email Stats You Should Know: Part 1
July 28, 2017 09:30 - 3 minutes - 3.45 MBToday Liz goes over important information and statistics email marketers should track in their campaigns. Episode 0243 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
Link Building 101: Part 2
July 26, 2017 09:30 - 3 minutes - 3.68 MBIt's the second episode in Sandro's three-part series on basic link building. Today he goes over a few easy links to get for your small business. Episode 0242 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60Seco...
Another Reason to Keep Your GMB Up-to-Date
July 24, 2017 09:30 - 2 minutes - 4.74 MBRecently Liz returned from a two week vacation in Europe. Along they way she and her husband wanted to visit the Moët & Chandon estate. Today Liz tells the story of what happened and why it's a perfect example and call for all businesses, big and small to keep their website and Google My Business listing up-to-date. Episode 0241 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the...
Two Google My Business Updates
July 21, 2017 09:30 - 3 minutes - 5.42 MBGoogle has been coming out with quite a few updates pertaining to its Google My Business services. Today Sandro goes over two recent ones including an update to the monthly email businesses registered on GMB receive and the rollout of messaging a business via google results. Episode 0240 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Gro...
Link Building 101: Part 1
July 19, 2017 09:30 - 2 minutes - 4.33 MBLink building is an important part of your website's search engine results. Today Sandro begins a three-part series on link building 101. Episode 0239 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
3 Tips to Keep Your Online Reputation Secure
July 10, 2017 09:30 - 3 minutes - 5.42 MBMaintaining a positive digital reputation does require some effort on your part. Today Liz goes over three tips and ideas you can do to help keep an eye on your small business' digital reputation & footprint. Liz mentioned Screaming Frog SEO software. You can get a free copy at https://www.screamingfrog.co.uk Episode 0238 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conv...
Overview of Google Posts
July 06, 2017 09:30 - 3 minutes - 5.39 MBGoogle began making a new feature, Google Posts available to small businesses recently. They're much like Facebook Business Page posts. Today Sandro goes over their limitations and explains if you should be using them. Episode 0237 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing a...
Overview of Google's New Website Builder
July 05, 2017 09:30 - 2 minutes - 4.77 MBRecently Google debuted Google Websites. A way to quickly build a simple, one-page website for your small business. Today Sandro goes over what it can do, its limitations and its target audience. Episode 0236 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us...
Tips to Customize Your Message on Facebook
July 03, 2017 09:30 - 2 minutes - 4.3 MBPart two in our series on how to customize your message for each of the major social media platforms. Today Liz goes over things to keep in mind before hitting POST on your small business' FB page. Episode 0235 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find ...
Tips to Customize Your Message on Instagram
June 30, 2017 09:30 - 3 minutes - 4.94 MBThis is the first in a multi-part series Liz is covering ways to customize your message on various social media platforms. Today Liz covers her favorite social app, Instagram! Episode 0234 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60Sec...
Snap Maps
June 29, 2017 09:30 - 2 minutes - 4.47 MBRecently Snapchat added the ability to see where your friends were when they last opened their Snap app. Today Liz goes over this new function and how it may or may not affect your small business. Episode 0233 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find u...
New to Wordpress?
June 28, 2017 09:30 - 3 minutes - 5.69 MBThis past weekend Sandro attended a WordPress camp called WordCamp! He was completely new to WordPress and learned a lot. Today he shares three things he learned and goes over why you may want to build your next website w this open source platform. Sandro talks about the website http://poopy.life Episode 0232 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, joi...
Should You Buy an Email Subscriber List?
June 23, 2017 10:34 - 3 minutes - 3.83 MBNew companies and established ones alike may be tempted to buy email addresses in bulk and begin sending them their marketing messages. Today Liz goes over if this is a good idea or not. Episode 0231 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Inst...
Can a Social Channel Replace Your Website?
June 21, 2017 09:30 - 2 minutes - 3.53 MBThis question comes up every now and then. Today Liz & Sandro give you the pros and cons of using your social channels in place of having a website. Episode 0230 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60S...
Local Ways to Promote Your Product
June 20, 2017 09:30 - 2 minutes - 3.53 MBRecently a friend of Sandro's published a paperback book on ways to enjoy nature in the city. She asked for help promoting the book locally. Today Sandro goes over the advice he gave her that could help you promote your own products in your area. Episode 0229 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.c...
The Difference Between Follow and No-Follow Links
June 16, 2017 09:30 - 3 minutes - 3.79 MBA big part of SEO is link-building. But did you know not all links are created equal? Today Sandro goes over the difference (and it's an important one) between follow and no-follow links. Episode 0228 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Ins...
Ad Blocking Software: What You Need to Know
June 15, 2017 09:30 - 2 minutes - 3.33 MBRecently Google announced its web browser Chrome, would have a web blocker installed. Today Liz goes over what this may mean for you. Episode 0227 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
What We Learned from Sheryl Sandberg
June 14, 2017 09:30 - 2 minutes - 3.44 MBRecently, author & Facebook COO Sheryl Sandberg paid a visit to Cleveland. Liz & Sandro went to hear her speak at Cleveland Clinic. They each learned a lot and today Liz shares a few specific things she took away from Ms Sandberg's talk. Episode 0226 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups...
How Often Should You Overhaul Your Website?
June 09, 2017 09:30 - 2 minutes - 3.96 MBAs Liz continues her journey to a new website, she answers a common question: How often should you overhaul your company's website? Episode 0225 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
Back-to-School Marketing
June 08, 2017 09:30 - 2 minutes - 4.4 MBSchool may be barely out for most students but it's already time to start thinking about the Back-To-School shopping season! Today Sandro goes over some of tips to help make this a profitable time for you. Episode 0224 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can al...
The Importance of Language
June 07, 2017 09:30 - 2 minutes - 3.85 MBLast week, Liz & Sandro were speaking to the CEO of a company selling smart home services. He told us how changing two simple words helped more than triple conversions on his sales funnel. Today Liz talks about this case and why you may want to seek occasional outside advice on your marketing! Shout out to Sean at https://www.properaccess.com ! Episode 0223 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering you...
3 More Things You Need to Film Better Video
June 05, 2017 09:30 - 2 minutes - 4.06 MBA follow up to Liz's episode 163 titled '3 Things You Need to Film Better Video on Your Own' Liz goes over a few more things to keep in mind when doing video marketing. You can download and listen to Episode 163 at http://60secondmarketing.libsyn.com/3-things-you-need-to-film-better-video-on-your-own Episode 0222 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation...
Journey to a New Website
June 02, 2017 09:30 - 3 minutes - 3.63 MBLiz is embarking on a journey to a new website. Today she talks about the beginning of this journey and what she hopes to accomplish. She'll also be updating us along the way in future episodes! Liz mentions Episode 93 in today's show. You can listen to it and learn more at http://60secondmarketing.libsyn.com/what-to-do-before-a-website-redesign Episode 0221 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering yo...