Liz & Sandro have spoken many times about the importance of keywords and why they matter. Today Liz goes over the basics of keyword research.

Liz mentions Moz in the episode which you can find at http://www.moz.com and also mentions two of our previous episodes, Eps 111 The Power of Keywords found here http://60secondmarketing.libsyn.com/the-power-of-keywords and Ep 94 The Importance of Keywords found here http://60secondmarketing.libsyn.com/the-importance-of-keywords

Episode 0254

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