Liz & Sandro's Marketing Podcast
380 episodes - English - Latest episode: about 4 years ago - ★★★★★ - 10 ratingsLiz Hersh and Sandro Galindo provide commentary on all things digital marketing including social media, websites, seo, email marketing, reputation management and more!
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Episodes
How to Find, Test & Deploy Plugins for WordPress
April 20, 2020 09:30 - 16 minutes - 10.4 MBIf you want to leverage any of the thousands of available plugins for WordPress, make sure you do it right! In this episode, Liz explains how to find suitable plugins, test them in a staging environment and deploy them to your live WordPress website. Episode 0366 Have a question? Email us [email protected] & we'll give you & your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/m...
The Importance of Canonical URLs
April 16, 2020 09:30 - 12 minutes - 11.4 MBSandro goes over what canonical URLs are and why they're an important part of your on-page SEO strategy. Specifically, he talks rel="canonical" tag. Episode 0365 Have a question? Email us [email protected] & we'll give you & your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or find us on Instagram @marketngpodcast & Twitter @MarketngPodcast.
3 Effective Ecommerce Email Automation Workflow Ideas
April 13, 2020 09:30 - 10 minutes - 9.93 MBLiz shares three ways to improve your eCommerce email automation workflows. These ideas will promote repeat business & help you outshine your competitors. Episode 0364 Have a question? Email us [email protected] & we'll give you & your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or find us on Instagram @marketngpodcast & Twitter @MarketngPodcast.
User Experience Auditing Tips
April 09, 2020 09:30 - 12 minutes - 11.6 MBOne of the many things discussed at WordCamp US 2019 this past November had to do with User Experience. Learn a few ways to audit your website's customer experience on a budget! Episode 0363 Have a question? Email us [email protected] & we'll give you & your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or find us on Instagram @marketngpodcast & Twitter @Marke...
How To Use Facebook's Ads and Pixel in 2020
April 06, 2020 09:30 - 14 minutes - 12.9 MBFacebook's Ad Objectives are meant to be used like a traditional sales funnel. Learn how you can take full advantage of this and optimize your ads using the Facebook Pixel. Episode 0362 Have a question? Email us [email protected] & we'll give you & your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or find us on Instagram @marketngpodcast & Twitter @MarketngPo...
Leveraging Facebook Messenger for Your SMB
April 02, 2020 09:30 - 11 minutes - 10.7 MBIn November of 2019, Facebook held a Boost w Facebook event in NE Ohio. Sandro & Liz were in attendance & share what they learned about FB Messenger marketing for your small business. Episode 0361 Have a question? Email us [email protected] & we'll give you & your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or find us on Instagram @marketngpodcast & Twitter ...
Business & Marketing Advice During COVID-19
March 31, 2020 09:30 - 30 minutes - 19.1 MBIn this episode, special guest Jeff Booher joins us to share advice on how to handle business disruptions. His insight includes the proper way to treat employees, and the available resources if your revenue has declined. We also dive into some best practices for marketing during a crisis. We speak specifically about the COVID-19 pandemic and how your organization can continue to engage its audience with so much in flux. Episode 0360 Have a question? Email us [email protected]...
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March 12, 2020 09:30 - 12 minutes - 11.6 MBEpisode 0362 Have a question? Email us [email protected] & we'll give you & your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or find us on Instagram @marketngpodcast & Twitter @MarketngPodcast.
The 5 Specialists You Need to Build a Website
December 11, 2019 17:00 - 14 minutes - 10.3 MBBuilding a website is a team effort! It requires expertise from several different disciplines. In today's episode, Liz covers the five people you need to build a great website. Episode 0359 Have a question? Email us [email protected] & we'll give you & your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast or find us on Instagram @marketngpodcast & Twitter @Market...
How to Improve Your LinkedIn Company Page: Part Two
November 04, 2019 13:05 - 28 minutes - 26.4 MBIn part two of our conversation w LinkedIn expert De-de Mulligan we learn more about how to optimize your LinkedIn Company page. We talk about taking controversial stands, your company culture, job postings and how to get better engagement. Episode 0359 Have a question? Email us [email protected] & we'll give you & your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpo...
Optimizing Your LinkedIn Company Page: Part One
October 31, 2019 09:30 - 18 minutes - 16.7 MBToday we have De-de Mulligan, President & Chief Content Specialist of the Mulligan Management Group and a LinkedIn expert! Today is part-one of our interview w her and she talks business pages on LinkedIn, how to optimize them, keep them up to date & why you should be doing this! Episode 0358 Have a question? Email us [email protected] & we'll give you & your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook...
October 2019 Social Roundup
October 21, 2019 09:30 - 14 minutes - 13.7 MBSandro goes over seven recent bits of news in the world of social media marketing. Sandro & Liz discuss the Top 25 Most Popular Instagram Hashtags of 2019 thus far. You can find them at https://influencermarketinghub.com/25-most-popular-instagram-hashtags/ Episode 0357 Have a question? Email us [email protected] & we'll give you & your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebo...
What to Do When Your Marketing Content Sucks
October 03, 2019 09:30 - 11 minutes - 9.31 MBWondering what to do when your marketing content sucks? Liz walks us through six steps to ensure your blogs, videos and podcasts effectively support your marketing and sales efforts. Episode 0356 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngp...
5 Google Analytics Tips for Beginners
September 23, 2019 09:30 - 10 minutes - 10.1 MBSandro goes over five things you may want to consider when setting up your Google Analytics account. Episode 0355 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Pros and Cons of Incorporating Pop Culture Into Your Marketing
September 19, 2019 09:30 - 12 minutes - 9.97 MBLiz and Sandro talk through some of the pros and cons of incorporating pop culture into your marketing and give tips on how your brand can get the creativity flowing. Episode 0354 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitt...
The Importance of Call To Action Buttons On Your Website
September 09, 2019 09:30 - 10 minutes - 10 MBToday Sandro goes on a mini-rant about call-to-action (CTA) buttons. He discusses how important they can be and how simple a small teak to your website could lead to a large increase in conversions Episode 0353 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Insta...
What is Evergreen Content? Evergreen Content 101
August 29, 2019 09:30 - 14 minutes - 11 MBWe're going back to basics! Liz explains the concept of evergreen content -- content that's relevant long after it's been published. She explains why this matters and how to create evergreen content for your business. Episode 0352 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can a...
Instagram Updates Aug 2019: What Marketers and SMBs Should Know
August 26, 2019 09:30 - 15 minutes - 14 MBToday Sandro goes over five updates in the world of Instagram that small businesses & marketers should know. Episode 0351 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
The State of MailChimp 2019
August 22, 2019 09:30 - 10 minutes - 8.51 MBLiz covers MailChimp's recent move to a full-service marketing automation platform. Hear her initial thoughts on the changes after testing some of the new features. Episode 0350 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter...
Agency Horror Stories Part Two: A Culture of Failure
August 19, 2019 09:30 - 19 minutes - 18.2 MBLiz & Sandro conclude their interview w Jeff Booher on his marketing agency horror story and discuss ways you can avoid a similar fate. We cover promises not kept, things unsaid & how to learn about a company's culture. You can follow Jeff or "slide into his DMs" over at @JFreeBoo https://twitter.com/jfreeboo Episode 0349 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the...
Agency Horror Stories Part One: Red Flags During the Interview
August 15, 2019 09:30 - 32 minutes - 26.9 MBIn part one of a two-part series, Jeff Booher shares his agency horror story and hopes that college grads and job seeks don't make these judgment errors during the interview process. Episode 0348 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngp...
How to Learn Digital Marketing in 2019
August 12, 2019 09:30 - 8 minutes - 8.2 MBCollege graduation was about three months ago, however some recent Marketing grads aren’t happy w what they learned or more importantly, didn’t learn. Today Sandro goes over a few ways recent grads or anyone looking to break into the world of digital marketing can learn and keep up-to-date on this always-changing profession. Episode 0347 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! O...
Patriotic Marketing
August 09, 2019 02:50 - 17 minutes - 16.1 MBDoes your brand support life, liberty & the pursuit of happiness? Should it? Liz & Sandro welcome their first guest, Jeff Booher, who shares thoughts on if, when & how your small business should target fellow patriots. Episode 0346 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can ...
Online Reputation Management Basics for 2019
May 16, 2019 09:30 - 11 minutes - 8.88 MBIn today's Back to Basics episode, Liz explains what online reputation management (ORM) is and why it matters. She also shares some tips to actively make ORM part of your business. Episode 0346 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpod...
Basics of Digital Marketing Attribution in 2019
May 13, 2019 09:30 - 13 minutes - 13 MBAttribution is something marketers have long sought out for ROI. Today Sandro goes over what Attribution is, some different methods and all about Facebook's free attribution tool. Episode 0345 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodc...
Do You Need a Website in 2019?
May 02, 2019 09:30 - 9 minutes - 9.2 MBDo small businesses still need a website in 2019? Sandro and Liz discuss this. The answer seems to be less and less. Find out why. Episode 0341 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
How to Build An Email List in 2019
April 29, 2019 09:30 - 11 minutes - 8.79 MBIn our first back-to-basics episode, Liz covers how to build an email list in 2019. In this series, we'll revisit our early episodes and share the latest and greatest tips for success. Episode 0343 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketn...
April Social Roundup
April 18, 2019 09:30 - 7 minutes - 6.79 MBFacebook is updating its algorithm with something called Click Gap, Instagram Alt Text, Twitter lowers the number of people you can follow per day and more! Episode 0342 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @Market...
The State of Influencer Marketing in 2019
April 15, 2019 09:30 - 13 minutes - 11 MBLiz goes over the state of influencer marketing in 2019 and speculates on where this type of marketing might be headed. Episode 0341 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
What Is a PWA?
March 25, 2019 09:30 - 7 minutes - 10.4 MBLearn what a Progressive Web App (PWA) is and why they seem to currently be all the rage in the world of apps. Episode 0340 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
How to Build a Media Room for Your Website
March 21, 2019 09:30 - 9 minutes - 14.5 MBIn today's episode, Liz explains what a media room is and three main elements you should include. She also explains what a media room is NOT and why that matters. Episode 0339 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @...
The Importance of YMYL & E-A-T
March 18, 2019 09:30 - 7 minutes - 10.9 MBLearn what YMYL & E-A-T mean in the world of Google & why they're so important. Episode 0338 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Is Facebook Still Relevant for Small Business Marketing?
March 14, 2019 09:30 - 9 minutes - 13.2 MBShould Small Businesses begin to completely ignore Facebook? Sandro and Liz discuss this idea along w some caveats as well as what you may want to focus on instead. Episode 0337 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter...
4 Marketing Tips for Nonprofit Organizations
March 07, 2019 10:30 - 13 minutes - 19.4 MBToday Liz & Sandro share 4 ideas to help your nonprofit grow in 2019! Episode 0336 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
An Update on Facebook Video Ads
March 04, 2019 10:30 - 16 minutes - 13.7 MBIn this episode, Liz shares some recent observations about video ads on Facebook as well as some new best practices you should consider incorporating into your ad campaigns. Liz mentions some Facebook Video Best Practices. You can find those here https://www.facebook.com/business/help/103816146375741 Episode 0335 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conver...
February SEO & Social Round-Up
February 28, 2019 10:30 - 10 minutes - 14.8 MBUpdates for the month of Feb incl FB letting you know who uploaded your contact info for ad targeting, FB Pages can now join groups & making reservations w/o leaving Google! Sandro mentions two stories: - Google Remote Office Clarification - Reserve w Google Services Episode 0334 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at ...
Take-Aways from WordCamp US 2018
February 07, 2019 10:30 - 14 minutes - 15.1 MBLiz shares some of her take-aways from WordCamp US 2018 in Nashville, including what she learned from the founders of the Yoast SEO plugin, how she might re-vamp her digital campaigns, and more. Episode 0333 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagra...
8 Free Marketing Tools For Your Small Business
February 04, 2019 10:30 - 13 minutes - 24.9 MBLearn about eight FREE tools Sandro & Liz have used & enjoy and how they can help your small business grow! Whether you're on a budget or just want to try something new, there should be something here for you! Episode 0332 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find...
What Is a Multi-Channel Marketing Campaign?
January 31, 2019 10:30 - 11 minutes - 9.74 MBIn this episode, Liz explains what a true multi-channel marketing campaign involves. She gives an example and explains why multi-channel matters more than ever. Episode 0331 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @Ma...
The State of Social in 2019
January 28, 2019 10:30 - 15 minutes - 29.2 MBToday Liz & Sandro reflect on the State of Social Media as we begin 2019. They go over a few stats, how paid social is the only mindset & give some thought to ways a small business in 2019 can still grow via social. Sandro mentions a great piece by Avinash Kaushik which can be found at https://www.kaushik.net/avinash/top-ten-profitable-marketing-analytics-obsessions/ Episode 0330 Have a question? Email us [email protected] and we'll give you and your company a link & shout ou...
Digital Marketing Roundup Jan 2019
January 24, 2019 12:29 - 11 minutes - 21.6 MBOur first roundup of the new year. Today Sandro talks G Suite price increases, a new Twitter web page, Instagram selling followers, Fyre Festival and a new way to share Facebook Events. Episode 0329 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @market...
Help With Yelp 2019
January 14, 2019 10:30 - 7 minutes - 15 MBReviews are once again making news in the world of digital marketing. Today Sandro goes over a couple of news items including a Yelp algorithm update & fake reviews. Sandro mentions two articles incl this Reddit thread: https://www.reddit.com/r/offmychest/comments/abav1z/used_to_work_for_my_cousins_restaurant_and_did_an/ and Yelp's latest update: https://searchengineland.com/what-you-need-to-know-about-yelps-latest-update-dubbed-ghost-309893#.XCzgltR0KlY.twitter Episode 0328 Have a...
Amazon Is Everywhere
January 10, 2019 10:30 - 7 minutes - 14 MBRecently Liz noticed two articles pointing out the growing dominance of Amazon. They're hosting your website, putting out news (Washington Post), have a contract w the FBI for facial recognition services, deliver your groceries, create tv shows & films and so much more. Today Liz goes over all of this & discusses what it may mean for your small business. Liz mentions two stories in the podcast: - Amazon, With Little Fanfare, Emerges as an Advertising Giant https://www.wsj.com/articles/am...
December SEO & Social Round-Up
December 27, 2018 10:30 - 10 minutes - 20.9 MBToday Sandro goes over a few social & SEO updates incl: Instagram alt text, a new Buffer IG stories creator and zero link results on Google. Episode 0326 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Google Messaging for Small Business
December 24, 2018 10:30 - 7 minutes - 13.9 MBToday we go over Google Messaging for your small business. It's been around over a year, but we just began trying it out. Today we share what we like, don't like & let you know if you should try it. SIDE NOTE: Sandro has checked, and there does not seem to be anything in Google Messaging terms & conditions preventing you from saving the phone numbers that message your SMB & uploading them to FB for a Custom Audience! Episode 0325 Have a question? Email us [email protected] an...
Giving Tuesday Take Aways
December 20, 2018 10:30 - 13 minutes - 14.1 MBLiz shares a few takeaways from her 2018 Giving Tuesday campaigns. Liz and Sandro share a few other insights on collecting donations through Facebook and advertising during the holidays. Episode 0324 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marke...
Reputation Management 101
November 29, 2018 10:30 - 9 minutes - 18.1 MBSandro goes over the basics of small business reputation. He discusses claiming your profiles on various sites, responding to positive & negative reviews & how to respond. Episode 0323 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and ...
Email Subscriber Lists
November 26, 2018 10:30 - 5 minutes - 6.47 MBLiz goes over some basic subscriber list rules, including why you should avoid buying lists and why your subscriber list is still your biggest marketing asset. Episode 0322 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @Mar...
A Conversation w Digital Marketing Students Part 2
November 15, 2018 10:30 - 9 minutes - 18.8 MBOur final episode recorded from Baldwin Wallace University. Today Liz & Sandro talk to Matt Harris, a marketing major at BW who also has his own video production company. Matt asks questions about marketing his business & shares how he got his first lead spending $7 on a Facebook boost. Episode 0322 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us ...
A Conversation w Digital Marketing Students Part 1
November 12, 2018 10:30 - 7 minutes - 15.1 MBThe second (of three) episode recorded live at Baldwin Wallace University. Today Liz & Sandro talk to Emma Bruno, a marketing student at BW. She shares how she came into marketing, what she likes about the classes & what success looks like after graduation. Episode 0321 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.fac...