Liz & Sandro's Marketing Podcast
380 episodes - English - Latest episode: about 4 years ago - ★★★★★ - 10 ratingsLiz Hersh and Sandro Galindo provide commentary on all things digital marketing including social media, websites, seo, email marketing, reputation management and more!
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Episodes
Capitalizing on Instagram for the Holidays
November 08, 2018 10:30 - 13 minutes - 25.7 MBRecorded live from Baldwin Wallace University in front of Tim Marshall's Content Marketing Class, Liz & Sandro discuss using Instagram for your small business holiday campaigns. Special thanks to Tim & his entire class for welcoming us to speak to & record in front of their class. They were fantastic. Episode 0320 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conve...
Is Google Evil?
November 01, 2018 09:30 - 16 minutes - 31.5 MBRecently Rand Fishkin, co-founder of Moz & now Sparktoro gave an SEO talk where he went over what he believes to be the future of Google and search in general. Today, Liz & Sandro go over that talk and ask, is Google evil? You can view the 30-minute talk at https://sparktoro.com/blog/on-serp-seo-the-infuriating-reality-of-searchs-future/ Episode 0319 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering you...
Comparing Lumen5 and Rocketium
October 29, 2018 09:30 - 12 minutes - 22.8 MBRecently Liz compared two mobile video editors, Ripl & Quik, today she goes over two desktop video editors, Lumen5 and Rocketium. Learn a few of the pros and cons to each and which one she is going to be using in the future. Episode 0318 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and yo...
SEO Roundup Oct 2018
October 25, 2018 09:30 - 15 minutes - 29.1 MBThe past month has been a busy one in the search engine world! Today Sandro goes over a few updates including news coming out of Google's 20th anniversary event! Episode 0317 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @M...
Pros & Cons of Single Page Websites
October 22, 2018 09:30 - 7 minutes - 14.8 MBLiz & her team have recently been working on a few single page sites. Today she goes over some of the pros and cons to having a single page website to represent your small business. Episode 0316 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpo...
Facebook Lead Ads 101
October 01, 2018 09:30 - 9 minutes - 18 MBYou may know about boosting a post or various other ways to advertise on the social media giant. But do you know about Facebook Lead Ads? Today Liz goes over what they are, why you may want to use them and how to set them up. Liz mentions Hootsuite studies. Those can be found here Episode 0315 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on F...
Why Small Businesses Need Google My Business
September 27, 2018 09:30 - 7 minutes - 15 MBRecently more and more studies are showing small businesses are not keeping up with their Google My Business dashboard. Today Sandro goes over several reasons to check in on this powerful platform. Sandro mentions Google's scheduling and appointment partners. You'll find them here https://www.google.com/maps/reserve/partners Episode 0314 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! ...
Post New Website Launch Steps
September 24, 2018 09:30 - 7 minutes - 15 MBSo you've got a new website, now what? Today Liz goes over the steps her agency takes after the launch of each new client website. Learn about a few of the things she and her team do. You may want to apply some of these ideas to your own site. Liz mentions a couple of episodes on GMB, you can find those here https://www.themarketingpodcast.net/another-reason-keep-gmb-date/ and here https://www.themarketingpodcast.net/why-small-businesses-need-google-my-business/ Episode 0313 Have a qu...
Ways a Small Business Can Secure Its First Few Links
September 20, 2018 09:30 - 4 minutes - 9.6 MBWe've talked link-building quite a bit in the past. Today Sandro goes over three ways a brand new business can earn its first few links. Episode 0312 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
What is Drip Marketing?
September 17, 2018 09:30 - 4 minutes - 8.65 MBThe term "Drip Marketing" seems to be coming up more and more. Today Liz goes over what someone is referring to when they say Drip Marketing and why the term may not have been as popular as other marketing terms. Episode 0311 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also f...
SEO Roundup Sept 2018
September 13, 2018 09:30 - 8 minutes - 16 MBThere has been a plethora of small SEO updates that wouldn't by themselves make a show so today Sandro goes over a few of these in one full episode. He'll talk copying reviews to your website, Schema's effectiveness, Chrome 69 and more. Episode 0310 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpo...
Social Media Roundup Sept 2018
September 06, 2018 09:30 - 6 minutes - 13 MBSandro goes over a couple of recent stories you may have missed in the digital marketing / social media world that may affect your small business. He also gives us a couple of tips for your business Facebook page. Episode 0309 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also ...
Pros and Cons of Buying Previously Owned Domains
August 30, 2018 09:30 - 11 minutes - 21.1 MBRecently Liz attempted to purchase a domain for a client on a GoDaddy auction. Learn about the pros and cons related to purchasing a previously owned domain. Episode 0308 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @Marke...
Intermediate (But Simple) SEO Tips 2018
August 23, 2018 09:30 - 10 minutes - 20.5 MBMore & more businesses are turning to SEO to build their businesses online. While SEO can be tough, Sandro goes over four, more intermediate, yet simple tips to help your small business' website grow! Episode 0307 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on I...
Ripl vs Quik
August 20, 2018 09:30 - 11 minutes - 22.5 MBToday Liz compares two popular mobile/app based video editing tools: Ripl & Quik. She'll go over features for each and how they can help your small business! Episode 0306 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @Marke...
Facebook Messenger Ads
August 16, 2018 09:30 - 12 minutes - 23.6 MBHave you considered placing ads within Facebook Messenger's app? Over 10% of the world's population uses FB Messenger each month. Liz goes over how to reach people on this popular app and a few reasons why you may want to consider it. Liz mentions a few ways to learn more about Facebook Ads Manager, Custom Audiences & the FB Pixel. We recommend Jon Loomer's site and short video tutorials. You can view them here https://www.jonloomer.com/quick-video-tutorials/ Episode 0305 Have a questi...
Social Media Roundup - Aug 2018
August 13, 2018 09:30 - 8 minutes - 16.5 MBSandro goes over five recent stories you may have missed in the digital marketing/social media world. Episode 0304 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
How Long Does It Take To Build A Website?
August 02, 2018 09:30 - 12 minutes - 22.9 MBAs a web designer, it's a question Liz is often asked. Today she goes over the average time it takes her agency to build a new, small business website & some of the steps in the process. Episode 0303 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marke...
Pros and Cons of Squarespace
July 31, 2018 09:30 - 11 minutes - 21.7 MBRecently Liz took on a project to build a new website with Squarespace. Today she and Sandro go over the pros and cons of working with this website builder. Episode 0302 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @Market...
Instagram Questions for Small Businesses
July 26, 2018 09:30 - 8 minutes - 15.9 MBToday Sandro goes over the new Instagram Questions sticker. He covers how to use it and how it can help your small business. Episode 0301 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Overview of WordPress 5.0 - Gutenberg
July 24, 2018 09:30 - 6 minutes - 12 MBProject Gutenberg is on its way. Today Liz gives us an overview of what to expect and when we may see this new, more visual version of WordPress! Liz mentions this blog post from Kinsta https://kinsta.com/blog/gutenberg-wordpress-editor/ Episode 0300 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketing...
Google Ads Overview
July 19, 2018 09:30 - 9 minutes - 17.9 MBRecently Sandro signed up for an AdWords Udemy course and really enjoyed it. Today he goes over a few of the things he learned and presents a primer on Google Ads. You can check out the course here https://www.udemy.com/the-ultimate-google-adwords-training-course/ Episode 0299 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https:/...
Transferring Domain Name Registrars
July 16, 2018 09:30 - 8 minutes - 16.1 MBRecently Liz had to transfer a domain name for a client and she realized how scary it is for a small business. Today she goes over the reasons for and the process to transferring a domain name to a new registrar. Episode 0298 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also fi...
Google's Speed Update
July 12, 2018 09:30 - 6 minutes - 12.9 MBA few days ago Google activated its Speed Update that impacts mobile search rankings. It was originally announced in January of 2018. Learn what it does and how it may affect your website. We reference Google's blog post on the subject and its three tools to test your site's speed. You can find those here: https://webmasters.googleblog.com/2018/01/using-page-speed-in-mobile-search.html We also reference episode 293, on better web hosting. You can find that episode here http://60secondma...
July Social Roundup
July 09, 2018 09:30 - 7 minutes - 11.2 MBSandro goes over five social media stories you may have missed in our July Social Media Roundup. And Liz also discusses a new app by Google! Sandro discusses an article by Wired about the future being vertical video. You can find that story here https://www.wired.com/2018/06/gadget-lab-podcast-364/ Episode 0296 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversat...
Keyword Questions
July 05, 2018 09:30 - 6 minutes - 10.3 MBToday Liz goes over a couple of basic questions on keywords for your business and website. Episode 0295 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.
Intro to Google Data Studio
June 21, 2018 09:30 - 8 minutes - 16.3 MBSandro goes over a powerful new(ish) tool Google is offering called Google Data Studios. Learn what it does and what it can do for your small business. Sandro references Benjamin Mangold of Loves Data which can be found at https://www.lovesdata.com Episode 0294 Have a question? Email us [email protected] and we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.faceboo...
Why Good Web Hosting Is Important
June 18, 2018 09:30 - 12 minutes - 23.8 MBToday Liz discusses the importance of good web hosting. She'll go over four aspects to consider when choosing a web hosting provider. Episode 0293 Have a question? Email us [email protected] and we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast
Social Media Roundup - June 2018
June 14, 2018 09:30 - 7 minutes - 13.8 MBSandro goes over five recent news snippets from the world of Facebook, YouTube, Instagram and even talk a little Fortnite! Sandro mentions two previous episodes you can find at http://60secondmarketing.libsyn.com/website/facebook-marketplace-update and http://60secondmarketing.libsyn.com/website/what-is-facebook-marketplace And he mentions SparkToro's Trending section found at https://sparktoro.com/trending Episode 0292 Have a question? Email us [email protected] and we'll g...
MailChimp vs Constant Contact
June 12, 2018 09:30 - 16 minutes - 30.2 MBToday email marketing guru Liz goes over the differences between the email marketing heavyweights: MailChimp and Constant Contact. What she found surprised her. She also lets you know if either can take the place of a full Customer Relationship Management system (CRM) Sandro references an email list by the Oakland police which can be found at this tweet https://twitter.com/ShaunKing/status/1001909298593783809 Episode 0291 Have a question? Email us [email protected] and we'll ...
The Current State of Digital Marketing
May 31, 2018 09:30 - 12 minutes - 23.2 MBLiz & Sandro go over what they feel the current state of digital marketing is both for small businesses and for marketers, in mid-2018. Episode 0290 Have a question? Email us [email protected] and we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast
4 Social Media Updates
May 29, 2018 09:00 - 8 minutes - 15.5 MBToday Sandro has four social media updates for you incl updates on Instagram's mute feature, Google Q&A and a 3rd party Twitter app appeal. We also reference a past episode on Google Q&A found at https://www.themarketingpodcast.net/481-2/ Episode 0289 Have a question? Email us [email protected] and we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/grou...
GDPR and Your Small Business
May 24, 2018 09:30 - 8 minutes - 16.8 MBToday Liz goes over the all-important General Data Protection Regulations that will be enforced as of May 25, 2018 and how it may affect your business. Liz references a webinar she learned a lot from and you can find it at http://www.damselgoesbare.com/gdprreplay Episode 0288 Have a question? Email us [email protected] and we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at http...
Testimonials for Your Website
May 17, 2018 09:30 - 5 minutes - 11.4 MBToday Sandro goes over why it's important to have testimonials on your site & how to go about securing your first few! Episode 0287 Have a question? Email us [email protected] and we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast
Email Subscriber Segmentation
May 14, 2018 09:30 - 7 minutes - 14.9 MBToday Liz goes over email list segmentation incl what it is, how to begin doing it and why it's important! Episode 0286 Have a question? Email us [email protected] and we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast
3 Snapchat Updates
May 10, 2018 09:30 - 6 minutes - 12.4 MBToday Sandro goes over three recent updates to Snapchat incl all new Snap Spectacles, the effects of the GDPR & unskippable ads. Episode 0285 Have a question? Email us [email protected] and we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast
Rebranding a Podcast
April 26, 2018 09:30 - 10 minutes - 20.1 MBLiz & Sandro discuss their name change & why they had to rebrand from 60 Second Marketing! Episode 0284 Have a question? Email us [email protected] and we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast
Additional Social Media Privacy Changes
April 23, 2018 09:30 - 8 minutes - 15.5 MBToday Liz & Sandro go over a few of the changes Instagram & Twitter have made due to privacy concerns. In addition they briefly talk the GDPR law that takes affect May 25th in the European Union. Sandro mentions Audiense which can be found at https://audiense.com/ Episode 0283 Have a question? Email us [email protected] and we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at htt...
Facebook Ads Manager Changes
April 12, 2018 09:30 - 5 minutes - 11.4 MBLiz & Sandro go over some of the recent changes to Facebook's robust Ads Manager & how it may affect your small business' marketing efforts. Episode 0282 Have a question? Email us [email protected] and we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @Marketng...
Online Privacy in 2018
April 09, 2018 09:30 - 8 minutes - 17.2 MBToday Liz & Sandro recap the recent Facebook & Cambridge Analytica news. They also discuss your personal online privacy and the way marketers use data you may now realize is being monitored & stored. Sandro mentions a tweetstorm by Dylan Curran found here https://twitter.com/iamdylancurran/status/977559925680467968 Liz mentions two Wall St Journal videos. You can find them here: https://www.wsj.com/video/the-key-to-understanding-facebook-current-crisis/A759E5F4-C3F0-49F1-A89A-CD656A90...
Google My Business and Q&A Update
April 05, 2018 09:30 - 8 minutes - 15.9 MBSandro & Liz go reiterate why you should be updating your Google My Business (GMB) profile and discuss an exciting new development in the Google Q&A portion of GMB. Sandro mentions our Google Q&A episode which can be found here http://60secondmarketing.libsyn.com/overview-of-google-posts Episode 0280 Have a question? Email us [email protected] and we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on o...
Digital Tidbits
April 02, 2018 09:30 - 6 minutes - 13.2 MBToday Liz & Sandro go over four tidbits that wouldn't make up for their own episodes but are important enough for you to know about. They'll go over Google Chrome's Mute Site feature, LinkTr.ee, Instagram's feed and Google Offers. Sandro mentions episode 0237 'Overview of Google Posts' that you'll find at http://60secondmarketing.libsyn.com/overview-of-google-posts. He also points out a client's instagram using Link Tree. You'll find that here https://www.instagram.com/cedarleetheatre/ E...
Rise of the Zero Result Searches
March 29, 2018 09:30 - 8 minutes - 17.1 MBTwo weeks ago Google shook up the search world by testing searches that displayed zero results, or no link results, only answers. Today Liz & Sandro discuss this development & what it may mean for your small business. Two stories and a tweet referenced in today's episode can be found: - https://searchengineland.com/google-search-results-page-displays-answer-without-search-results-294076 - https://www.seroundtable.com/google-zero-search-results-feedback-25414.html - https://twitter.com...
Why Your Site May Not Be Ranking
March 26, 2018 09:30 - 7 minutes - 13.9 MBRecently Liz had a brand new client w a brand new website begin to wonder why she wasn't appearing anywhere on Google. Today Liz & Sandro go over reasons why new websites may not automatically be appearing anywhere on search engines and what it takes to finally begin to rank. We reference episode 82 'So You've Launched a Website, Now What?' and you can find it at http://60secondmarketing.libsyn.com/website/so-youve-launched-a-new-website-now-what And we also referenced our episode Google...
Email Marketing: More or Less?
March 22, 2018 09:30 - 6 minutes - 12.9 MBLiz & Sandro discuss the reasons you may want to send out emails to your base more often or less often. Liz mentions a past episode on how to improve your email open rates. You can find that episode here http://60secondmarketing.libsyn.com/why-email-subject-lines-matter Episode 0276 Have a question? Email us [email protected] and we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group ...
Comparing SEO Tools: Moz, SEMrush & Ahrefs
March 19, 2018 09:30 - 8 minutes - 17 MBToday Sandro goes over a comparison of three powerful SEO tools: Moz, SEMrush and Ahrefs. He discusses pros & cons for each. You can find them at: https://moz.com https://ahrefs.com https://www.semrush.com Sandro also references episode 153, Intro to the Moz Bar found here http://60secondmarketing.libsyn.com/size/25/?search=mozbar Episode 0275 Have a question? Email us [email protected] and we'll give you and your company a shout out in addition to answering your questio...
No Click Searches
March 15, 2018 09:30 - 9 minutes - 17.8 MBA recent blog post by Rand Fishkin, founder of Moz and new startup SparkToro talked about the rise of the no-click search. Today Liz & Sandro discuss what the research says and what it may mean for the future of search. Sandro & Liz mention our past episode on Google Q&A and you can find it here http://60secondmarketing.libsyn.com/website/googles-new-qa-feature and find Rand's blog post discussed in this episode here https://sparktoro.com/blog/seo-opportunity-growing-shrinking/ Episode 0...
Lifetime Customer Value
March 12, 2018 09:30 - 6 minutes - 13.2 MBRecently Sandro has been hearing more and more about customer lifetime value (CLV or often CLTV), lifetime customer value (LCV), or life-time value (LTV). Today he & Liz go over what it is, how you can find it and why it's important. Episode 0273 Have a question? Email us [email protected] and we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/them...
3 Big Social Media Updates
March 08, 2018 10:30 - 7 minutes - 14.1 MBSince we've been gone for four months, much has happened in the world of social media. Today Sandro updates us on three of those happenings including stricter organic reach numbers from Facebook, a new bookmarking option from Twitter & the end to automated tweeting of the same tweet to multiple accounts. Episode 0272 Have a question? Email us [email protected] and we'll give you and your company a shout out in addition to answering your question! Or be part of the conversatio...
Snapchat's Infamous Update
March 05, 2018 10:30 - 4 minutes - 9.29 MBWe're back! After a four month hiatus and a rebranding effort (that is actually still underway) we are back and dive right in. Today Liz talks about the infamous Snapchat update. Episode 0271 Have a question? Email us [email protected] and we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram ...