Liz & Sandro's Marketing Podcast
380 episodes - English - Latest episode: about 4 years ago - ★★★★★ - 10 ratingsLiz Hersh and Sandro Galindo provide commentary on all things digital marketing including social media, websites, seo, email marketing, reputation management and more!
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Episodes
Overview of Live Video Options
May 30, 2017 09:30 - 3 minutes - 5.04 MBSandro goes over the four options you have to broadcast live video today: YouTube Live, Instagram, Twitter/Periscope and Facebook Live. Episode 0220 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
Facebook's Latest Measurement Miscalculation
May 26, 2017 09:30 - 2 minutes - 4.53 MBEpisode 0219 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
How to Set Your Marketing Budget Part 2
May 25, 2017 09:30 - 3 minutes - 3.22 MBYesterday Liz went over key numbers to know before setting your budget, today she talks about how to set your budget if you're in growth mode (a new company) or an established company w established clients/customers. Episode 0218 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing an...
How to Set Your Marketing Budget Part 1
May 24, 2017 09:30 - 2 minutes - 4.26 MBOne of the questions Liz gets asked often is how should an SMB set up its marketing budget. Today Liz goes over some of the key numbers you need to know. Part one of a two part series. Episode 0217 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instag...
Google Adds Events to Search Results
May 23, 2017 09:30 - 2 minutes - 4.26 MBGoogle is stepping up its events game by adding events to search results. Today Sandro goes over the recent changes Google made and how it can benefit you! Sandro mentions two links: Google's Events Overview: https://developers.google.com/search/docs/data-types/events Generate Schema easily for your event at https://www.jamesdflynn.com/json-ld-schema-generator/ Episode 0216 Have a question? Email us [email protected] we'll give you and your company a shout out in add...
Facebook Ad Load Update
May 10, 2017 09:30 - 3 minutes - 5.11 MBFive months ago Sandro talked about Facebook approaching peak ad load. Last week FB discussed it on its earnings-call. Today Sandro goes over this new update and what to expect. Episode 0215 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60S...
Snapchat Announces Self-Serve Ad Platform
May 08, 2017 09:30 - 2 minutes - 3.51 MBNews broke last week that Snapchat was finally debuting its self-serve ad platform. Will it help catapult its fortunes in the way Instagram's similar platform did? Sandro explains. Episode 0214 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @...
How to Effectively Manage Your Summer Marketing Campaigns
May 05, 2017 09:30 - 3 minutes - 3.74 MBMany small businesses are about to launch their summer marketing campaigns so today Liz goes over a few things you can do to effectively manage them and get the best results. Liz mentions Ep 187 Tips for Running Your Summer Marketing Campaign and can be found here http://60secondmarketing.libsyn.com/tips-for-running-your-summer-marketing-campaign Episode 0213 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering ...
So You Started a Twitter Account, Now What? Part 2
May 04, 2017 12:10 - 3 minutes - 3.78 MBYesterday Sandro went over what to do to set up your new account, today he goes over how to gain new followers and what to tweet! Episode 0212 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
So You've Started a Twitter Account, Now What? Part 1
May 03, 2017 09:30 - 2 minutes - 3.72 MBLast week Sandro helped a client start a Twitter account from scratch and it reminded him of the steps it takes to begin to build on this marketing channel. Today is part 1 of how to begin setting up your brand new Twitter account. Episode 0211 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60seco...
Instagram Challenge Recap
May 02, 2017 09:30 - 3 minutes - 4.05 MBLiz & Sandro launched their Instagram account to coincide w their 30-Day Instagram Challenge. Today they go over what they learned & how it can help your small business. Episode 0210 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarke...
When to Outsource Your Marketing Part 2
April 28, 2017 13:02 - 2 minutes - 3.53 MBYesterday Liz provided a simple formula to use when considering outsourcing your marketing. Today she goes further w three things to think about when delegating or outsourcing your marketing. Episode 0209 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on ...
When Should You Outsource Your Marketing - Part 1
April 27, 2017 09:30 - 2 minutes - 3.48 MBToday Liz helps answer a very tough question, one many small businesses face at one time or another. Episode 0208 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
Twitter Lists Part 2
April 26, 2017 09:30 - 2 minutes - 3.44 MBPart two of Sandro's tips & ideas on how to use Twitter Lists to help your small business grow! Episode 0207 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
Twitter Lists Part 1
April 25, 2017 09:30 - 2 minutes - 3.08 MBSandro loves Twitter and loves Twitter lists almost as much. Today he goes over reasons why and how you can use lists to effectively manage your fans and followers. Part one of a two-part series. Episode 0206 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us...
How Many Email Subscribers Are Enough?
April 24, 2017 09:30 - 2 minutes - 3.99 MBMany times small businesses are intimidated by the number of subscribers other SMBs have. Today Liz talks about the most important number of subscribers, the one that's right for you. Episode 0205 A few email marketing episodes from the past you can listen to incl: How to Write Catchy Email Subject Lines (Ep 112) http://60secondmarketing.libsyn.com/how-to-write-catchy-email-subject-lines Email Marketing Metrics You Should Be Tracking (Ep 97) http://60secondmarketing.libsyn.com/emai...
Who Should Be Using PPC?
April 21, 2017 15:36 - 2 minutes - 4.64 MBOne week ago Liz answered the question: What is PPC? Today she goes over who should be using it and when you may want to consider it putting this marketing tool to use. Episode 0204 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketi...
What Is an Impression?
April 19, 2017 09:30 - 2 minutes - 4.53 MBHeading back to a few basics, today Sandro goes over what an impression means in terms of social media insights. Episode 0203 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
What Is Negative SEO?
April 18, 2017 09:30 - 3 minutes - 4.88 MBMany people know what SEO (Search Engine Optimization) is, but not as many know what negative SEO is. Today Sandro explains & lets you know if it's something you should be worrying about. Episode 0202 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Inst...
3 Things You Need for a Successful Marketing Campaign
April 17, 2017 09:30 - 3 minutes - 3.58 MBBefore you go all in on a marketing campaign there are a few things you really need to think about. Today Liz outlines three of those. Episode 0201 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
What is PPC?
April 14, 2017 11:26 - 3 minutes - 5.22 MBEarlier this week someone asked Liz what PPC stands for. Sometimes we marketers just assume everyone knows our acronyms and jargon. Today Liz explains what PPC is. Episode 0200 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing an...
Not About the Bots
April 13, 2017 09:30 - 2 minutes - 3.82 MBMuch has been made over the past two years about bots and how they may be the future for companies in terms of customer service and sales. However the reality isn't as bright. Today Sandro explains why many are not about the bots. Episode 0199 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secon...
How to Get Reviews on Google
April 12, 2017 14:19 - 2 minutes - 4.4 MBReviews are becoming more and more important in terms of search engine ranking. Yelp isn't the only big name in the world of reviews, now Google is also stepping up. Today Liz goes over a few ways to help you step your Google review game up! Episode 0198 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/gro...
What Is the Internet of Things?
April 11, 2017 09:30 - 2 minutes - 3.24 MBMuch is being made these days about the internet of things, or you may have seen its abbreviation IoT. Today Sandro goes over what it is and what it potentially means for your SMB. Episode 0197 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @...
What Is the Facebook Audience Network?
April 10, 2017 09:30 - 2 minutes - 3.57 MBWe continue to dive into all the features available within the Facebook ad platform. Today Liz goes over the Facebook Audience Network. Episode 0196 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
How Quickly Should Your Agency Respond?
April 07, 2017 09:30 - 2 minutes - 3.33 MBOne complaint Liz often hears from prospective clients is in relation to the response time of their current marketing consultant. Today Liz goes over what you should expect from your agency / consultant. Episode 0195 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also...
3 Recent Twitter Updates
April 06, 2017 15:39 - 3 minutes - 3.94 MBLast week Twitter introduced three updates, two small ones and one big one. Each affect your small business. Today Sandro goes over all three. Episode 0194 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMk...
Adwords vs Adwords Express
April 05, 2017 09:30 - 3 minutes - 5.62 MBToday's episode is from a question one of our followers, Jim Gepperth had for us. He tweeted us asking what's the difference between Adwords & Adwords Express. Today Liz tackles this question. Thanks for the question Jim! You can find him online at @JimGepperth on Twitter and http://mylifedjonline.com Episode 0193 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation...
Instagram's Recent Updates for Businesses
April 04, 2017 09:30 - 2 minutes - 4.47 MBLast week Instagram announced it has 1 million active advertisers. To celebrate they announced the goal of becoming more of “a primary storefront for your business,” Today Sandro explains what they mean & what they're bringing to the table for your SMB. Episode 0192 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.fa...
Is Facebook Approaching Peak Ad Space?
April 03, 2017 09:30 - 3 minutes - 5.22 MBRepeat episode today! One of our more popular episodes of 2017: Sandro goes over something FB users, investors and advertisers are all keeping an eye on, its ad load. Is facebook reaching peak ad load? Episode 0133 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also f...
The Future of Ads in Voice Search Part 2
March 31, 2017 09:30 - 2 minutes - 4.3 MB2 weeks ago Google Home users awoke to an unsolicited notification, letting them know the new Disney film debuted that evening. Google says it wasn't an ad but most don't believe them. Today Sandro goes over the ripple effect of this Disney/Google partnership. Episode 0191 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://w...
How Long Does SEO Take to Work?
March 30, 2017 09:30 - 2 minutes - 4.16 MBOne of the most common questions SEOs get is "how long will this take to work?" Today Sandro gives us the answer to this popular question. Episode 0190 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
30-Day Instagram Challenge
March 29, 2017 09:30 - 2 minutes - 3.15 MBIt's time to announce April's 30 Day Challenge! It's an Instagram challenge and one we'll be doing right along with you on our new Instagram account! You'll find it at https://www.instagram.com/60SecMarketing/ or @60SecMarketing. The challenge is for all 30 days in April. Don't worry, you won't have to post every day. But you should be gaining followers by the end of it! Also we'd love for you to use the hashtag #60SMChallenge Download the challenge and details at http://hershpr.com/soci...
More Reasons Why You Need Online Reviews
March 28, 2017 09:30 - 2 minutes - 4.29 MBToday we have a repeat of our most popular episode of Jan 2017. We'll be back tomorrow w a new episode! Local SEO guru Mike Blumenthal recently published findings that show being listed on top ten lists from review sites can help with search engine results. Sandro talks about these findings today. Episode 0140 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, jo...
Tips for Running Your Summer Marketing Campaign
March 27, 2017 09:30 - 2 minutes - 4.19 MBSpring has just sprung but it's not too early to start thinking summer! Today Liz shares 4 tips to help you start thinking about the coming season. Episode 0187 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
Tips on Running Your Facebook Ads In-House
March 24, 2017 09:30 - 2 minutes - 4.23 MBRecently Liz visited a client to check up on how they were doing w their Facebook Ads. She learned a few things from the client perspective and wanted to share that with us. Episode 0187 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60Secon...
Pandora Advertising Follow-Up
March 23, 2017 16:19 - 2 minutes - 4.37 MBYesterday Liz went over advertising on Pandora. Today Sandro has two follow up questions w Liz addresses. Episode 0186 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
Advertising on Pandora
March 22, 2017 09:30 - 3 minutes - 5.86 MBSandro has been bugging Liz to share her knowledge on advertising on Pandora. Today she shares what you need to know to get started w that platform. Episode 0185 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
Advertising on Waze
March 21, 2017 09:30 - 2 minutes - 4.16 MBWaze is the world’s largest community based traffic app. Could it help bring customers to your door? Sandro explains. Episode 0184 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
Facebook v Yelp: Local Ads
March 20, 2017 09:30 - 2 minutes - 4.19 MBSandro & Liz have spoken in the past about each of these services but have never compared them. Recently there have been news reports comparing their local ad capabilities and reach. Today Sandro gives us his insight and thoughts. Episode 0183 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secon...
Creating a Robust Instagram Strategy
March 17, 2017 18:42 - 3 minutes - 4.98 MBRecently Liz met w a potential client and talked Instagram strategy. Today she shares what she talked about w this potential client and all the things necessary to create a great strategy. Episode 0182 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twi...
New Uber Offers For Your SMB
March 16, 2017 09:30 - 2 minutes - 3.05 MBRecently Uber began testing something called Uber Offers. One aspect is that you can get a free ride to participating businesses. They'll pick up the tab as long as you come see them. Sandro shares his thoughts on this new marketing idea. Episode 0181 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/group...
Is There a New Top Search Ranking Factor?
March 15, 2017 09:30 - 3 minutes - 5.45 MBRecently a bomb-shell report from search-engine blog Moz seemed to indicate that there is a new top ranking factor in search engine results: proximity to the person searching. Today Liz & Sandro go over the findings and talk about what it could mean to your business. Sandro mentions episode 147 The Rise of Near Me Searches. You can find that episode at http://60secondmarketing.libsyn.com/the-rise-of-near-me-search-engine-searches Episode 0180 Have a question? Email us questions@60secon...
The Importance of Claiming Your Google My Business Listing
March 14, 2017 09:30 - 2 minutes - 4.02 MBWe've talked about Google My Business a few times but it's something we can't overstate. Today Liz goes over its importance and shares a recent client interaction. You can find Google My Business at http://www.google.com/business Episode 0179 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60seco...
Thoughts on User Experience (UX)
March 13, 2017 11:56 - 3 minutes - 5.11 MBLiz & Sandro recently attended a presentation on User Experience (UX) & all the work that entails. Today they share their thoughts on what UX is & how it can affect your SMB. Episode 0178 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60Secon...
When Is the Best Time to Post?
March 09, 2017 19:02 - 2 minutes - 4.16 MBSandro has heard the question time and time again, "When is the best time to post?" Today Sandro gives his somewhat unconventional answer. Episode 0177 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
Crisis PR Tips
March 08, 2017 10:30 - 2 minutes - 4.6 MBFollowing up on yesterday's episode Liz gives us a few more tips on what to do as a crisis unfolds and ways to better prepare for the unexpected. Episode 0176 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
Dealing w a Mob of Trolls
March 07, 2017 15:37 - 3 minutes - 5.18 MBLast week Liz helped us deal w one internet troll, today she goes over what to do when there is a mob of them looking to take you and your small business down. Episode 0175 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
How to Start Your Brand Ambassador Program
March 06, 2017 10:30 - 2 minutes - 4.09 MBA couple of weeks ago Sandro went over what brand ambassadors were. Today he goes over the beginning steps to set up your own brand ambassadors program! Sandro mentioned Ep 162 our Brand Ambassadors 101 episode. You can find that episode here http://60secondmarketing.libsyn.com/brand-ambassadors-101 Episode 0174 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, ...
Why You Need to Use the Facebook Pixel
March 03, 2017 10:30 - 2 minutes - 3.47 MBIf you're advertising on Facebook or thinking about dipping your toe into these waters, one of the tools you should be using is the Facebook Pixel. Today Sandro goes over what it is, how to implement it and what it can do for you and your small business. Episode 0173 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.fa...