Liz & Sandro's Marketing Podcast
380 episodes - English - Latest episode: about 4 years ago - ★★★★★ - 10 ratingsLiz Hersh and Sandro Galindo provide commentary on all things digital marketing including social media, websites, seo, email marketing, reputation management and more!
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Episodes
A Twitter DM Update
March 02, 2017 10:30 - 2 minutes - 3.89 MBSandro goes over a recent feature Twitter is testing. One he hopes will come be available to everyone soon. Episode 0172 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
Is Tweeting During Events Worth Your Time?
March 01, 2017 10:30 - 2 minutes - 4.57 MBOne of the topics Liz & Sandro have debated in the past is, is it worth it to live tweet events like the World Series, Super Bowl, Grammys or Oscars? And if so, what's the best way to approach this? Today Liz helps you come up with the answer that works best for you. Episode 0171 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at ht...
How to Deal w Internet Trolls
February 28, 2017 10:30 - 2 minutes - 3.12 MBDealing w trolls can be tricky, and if you and your small business haven't had to deal w any, consider yourself lucky. Today Liz goes over a few tips to deal w these Episode 0170 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
Instagram's Carousel
February 27, 2017 10:30 - 2 minutes - 3.99 MBLast week Instagram debuted something new, something that wasn't originally found on Snapchat, a carousel feature. Today Sandro goes over what it is and how it can benefit small businesses. Episode 0169 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Tw...
Facebook's New Jobs Listing Feature
February 23, 2017 10:30 - 2 minutes - 3.63 MBAs of one week ago your business can now list job openings to the Facebook news feed! Today Sandro goes over what this may mean for your small business. Episode 0168 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
What to Do During a Social Media Review
February 21, 2017 10:30 - 3 minutes - 3.61 MBEpisode 0167 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
A Common Misconception About Hiring a Marketing Agency
February 20, 2017 20:40 - 2 minutes - 4.13 MBLiz recently started working w a new client and was presented w something she and Sandro both hear often from potential new clients. Today Liz goes over this and helps allay a common SMB fear over hiring a marketing agency. Mentioned in the podcast is our most popular episode, 3 Things to Consider Before You Hire a Marketing Agency. You'll find that episode here http://60secondmarketing.libsyn.com/3-things-to-consider-before-you-hire-a-marketing-agency-0 Episode 0166 Have a question? E...
The Pros and Cons of MailChimp
February 17, 2017 10:40 - 3 minutes - 3.91 MBOur email maven Liz Hersh has been using MailChimp for over seven years. Today she gives us some of the things she loves and dislikes about the service. Episode 0165 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
3 Steps to Dealing w Customer Complaints
February 16, 2017 15:40 - 2 minutes - 3.62 MBThere are basic things you can do that apply to 99% of your valid online customer complaints. Today Sandro goes over three of them. Episode 0164 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
3 Things You Need to Film Better Video On Your Own
February 15, 2017 10:30 - 2 minutes - 4.84 MBThere doesn't seem to be an end in sight for the growth of video online. Today Liz gives us three tips for creating better videos on your own. Liz references episode 089 The Pros and Cons of YouTube. You can find that episode here at http://60secondmarketing.libsyn.com/the-pros-and-cons-of-youtube Episode 0163 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, j...
Brand Ambassadors 101
February 14, 2017 10:30 - 2 minutes - 4.06 MBOne of the quieter but not so secret things small businesses are using to promote themselves is using brand ambassadors. Today Sandro goes over what a brand ambassador is and what the benefits of using one (or several) can be. Episode 0162 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmar...
Liz's Best Marketing Advice
February 13, 2017 10:30 - 2 minutes - 3 MBOn our last episode Sandro shared the best marketing advice he's ever received. Today Liz shares hers. Episode 0161 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
The Best Marketing Advice I Ever Got
February 10, 2017 10:30 - 2 minutes - 3.64 MBToday Sandro is going to share the best marketing advice he's ever received. Monday Liz will do the same! Episode 0160 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
What's the Difference Between Email Automation and Email Newsletters?
February 09, 2017 10:30 - 2 minutes - 4.26 MBToday Liz talks about two ways your SMB should be using email marketing and the benefits of each. Liz mentions episode 136 Why You Need to Segment Your Email Subscriber List, you can find that episode at http://60secondmarketing.libsyn.com/why-you-need-to-segment-your-email-subscriber-list Episode 0159 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on...
Snap Inc. Initial Public Offering Update
February 08, 2017 10:30 - 2 minutes - 3.22 MBSnapchat's parent company Snap, Inc filed Initial Public Offering papers late last month. Today Liz gives us an update on how the company is doing and what to expect for this fast-growing company's future. Episode 0158 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can a...
The Future of Ads in Voice Search
February 07, 2017 10:30 - 2 minutes - 4.74 MBThere's a lot of thought-power going on at Amazon, Google, Apple, Samsung, Microsoft and every other tech company looking at voice enabled devices over the future of advertising via voice. Today Sandro takes a look at what two options may be for these companies. Sandro references episode 110 How to Prepare Your Business for Voice Search. You can find that episode at http://60secondmarketing.libsyn.com/how-to-prepare-your-business-for-voice-search-0 Episode 0157 Have a question? Email u...
Why You Should Be Using Chatbots
February 06, 2017 10:30 - 2 minutes - 5.19 MBRecently a woman searching for a job in a new town created a chatbot to help her answer the common questions prospective employers and recruiters had. Her efforts have garnered national attention and put a spotlight on chatbots. Today Sandro talks about this shining example and gives more reasons why you should be dipping your toes in the chatbot waters. Three places you can begin your Facebook chatbot without needing code are: Sequel - https://www.onsequel.com Chatfuel - https://chat...
Client Profile Challenge
February 03, 2017 19:51 - 2 minutes - 3.05 MBA few weeks ago Liz gave us reasons to create client profiles. Her client profiles are always evolving, growing and being updated. Today Liz challenges us over the course of the next month to talk to clients and learn from them in order to add/create/complete your client profile. Liz references episode 134 Why You Need to Create a Client Profile, you can listen to it here http://60secondmarketing.libsyn.com/why-you-need-to-create-a-client-profile Episode 0155 Have a question? Email us...
5 Marketing Must-Haves for Service Based Businesses
February 01, 2017 10:30 - 2 minutes - 4.4 MBService-based businesses face unique challenges. When you're not selling a physical product marketing can be difficult. Today Liz goes over five tips to help you overcome these challenges. Liz references past episodes on reviews, here are three: - How to Ask for Reviews http://60secondmarketing.libsyn.com/how-to-ask-for-reviews - How to Get Yelp Reviews http://60secondmarketing.libsyn.com/how-to-get-reviews-on-yelp - More Reasons You Need Online Reviews http://60secondmarketing.libsyn...
Intro to the MozBar
January 31, 2017 19:27 - 2 minutes - 4.74 MBOne of the SEO Sandro's favorite tools is completely free and can help you with your local SEO, it's called the MozBar. Today Sandro goes over some of the benefits and things he loves about this Google Chrome extension. You'll find the MozBar as a free download at https://moz.com/products/pro/seo-toolbar Episode 0153 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversat...
Valentine's Day Marketing
January 30, 2017 10:30 - 2 minutes - 4.6 MBThe fourth biggest holiday of the year in terms of dollars spent is right around the corner. Today Sandro goes over a few facts and ideas to help your small business take advantage of the upcoming holiday. Episode 0152 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can a...
Tips for Holiday Social Posts
January 27, 2017 10:30 - 3 minutes - 3.77 MBAt this point, social media posts on holidays by brands are abundant and have become pointless to some. Today Liz gives you three tips on how to handle holiday related posts for your small business. Episode 0151 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also fin...
5 Marketing Essentials for Any Small Business
January 26, 2017 10:30 - 2 minutes - 3.51 MBWhat are the essential services every small business should expect to pay for and if you're doing it DIY, what can you expect to pay? Today Sandro goes over five important ones and what you should budget monthly. Episode 0150 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you...
Snapchat Advertising Update
January 25, 2017 10:30 - 2 minutes - 3.38 MBHave you noticed an uptick in ads on Snapchat? You're not alone. Today Liz goes over some recent announcements in advance of Snap, Inc's possible IPO! Episode 0149 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
Google My Business Update
January 24, 2017 10:30 - 2 minutes - 4.36 MBIn mid-December Google My Business' help forum stated that attributes could now be added to a business listing. You could now add things like "Has outdoor seating" or "LGBT Friendly". Today Azrael talks GMB and urges you to update your attributes. Google My Business Help Blog can be found at https://support.google.com/business/answer/6262887 Episode 0148 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your q...
The Rise of "Near Me" Search Engine Searches
January 23, 2017 10:30 - 2 minutes - 4.23 MBIn the SEO world one phrase is climbing the search world charts like wildfire: "Near Me". Today Sandro goes over a few ways you can and should position your business to take advantage of this search term and find new customers. Sandro references a couple of link building episodes, you can find them here: How & Why You Should Ask for Links Ep 78 http://60secondmarketing.libsyn.com/how-why-you-should-ask-for-links and The Importance of Link Building Ep 36 http://60secondmarketing.libsyn.co...
How Long Does It Take to See Results from a Marketing Campaign?
January 20, 2017 10:30 - 2 minutes - 3.99 MBA common question Liz & Sandro are asked is how long should a client wait before seeing results from a marketing campaign. Today Liz goes over the answer and helps you understand why some results appear sooner than others. Episode 0146 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarket...
Why Marketing Decisions Should Be Data-Driven
January 19, 2017 21:14 - 2 minutes - 3.47 MBWhen taking on new clients and as part of the discovery process we always inquire about past marketing campaigns. Today Liz gives us insight into what she looks for during this discovery and why it's an important part of starting a client/agency relationship off right. Episode 0145 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at...
Is Facebook the Answer for Everything?
January 18, 2017 10:30 - 2 minutes - 4.33 MBFor some, as marketers our answer to every marketing problem is Facebook. Today Liz takes umbrage w this maxim. Episode 0144 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
Is Facebook the Answer for Everything?
January 18, 2017 10:30 - 2 minutes - 4.33 MBFor some, as marketers our answer to every marketing problem is Facebook. Today Liz takes umbrage w this maxim. Episode 0144 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
Google Maps 101
January 17, 2017 10:30 - 2 minutes - 2.81 MBThere are a lot of great features within Google Maps that your business can be taking advantage of. Today Liz shares and experience and Sandro gives us three things to help with your Google Maps visibility. Sandro mentions Google My Business, you'll find that at https://business.google.com Episode 0143 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on...
Pinterest 101
January 16, 2017 16:49 - 2 minutes - 3.89 MBWhat's a social media channel where your posts have a shelf life hundreds of times longer than Facebook and Twitter? Today Sandro goes over the basics of Pinterest and how it may be able to help your small business grow! Episode 0142 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing...
Elements of a Good Landing Page
January 13, 2017 18:25 - 2 minutes - 3.17 MBA few weeks ago Liz answered the question why you should be using specific landing pages instead of your home page to greet potential new clients. Today Liz goes over a few elements of a good landing page. Liz references ur episode 103 'Why You Should Be Using Landing Pages'. You'll find that episode at http://60secondmarketing.libsyn.com/why-you-should-be-using-landing-pages Episode 0141 Have a question? Email us [email protected] we'll give you and your company a shout ...
More Reasons You Need Online Reviews
January 12, 2017 10:30 - 2 minutes - 3.85 MBLocal SEO guru Mike Blumenthal recently published findings that show being listed on top ten lists from review sites can help with search engine results. Sandro talks about these findings today. Episode 0140 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us ...
2 Facebook Settings You May Be Overlooking
January 11, 2017 20:43 - 2 minutes - 4.06 MBGoing over your Facebook settings on a regular basis is a good habit to keep. Today Sandro shares two settings you may be overlooking and how they can help you reach the right people. Episode 0139 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter ...
How to Make Sure Your Emails Aren't Spammy
January 10, 2017 10:30 - 2 minutes - 4.6 MBIf you're sending out emails regularly through third party companies like Constant Contact or Mailchimp you need to make sure your emails are landing in your subscribers' inboxes. Today Liz goes over a few tips to make sure your emails are less likely to be marked spam. Episode 0138 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at...
Website Bounce Rate 101
January 09, 2017 17:57 - 2 minutes - 3.17 MBThose of us in the SEO world have a love/hate relationship w the bounce rate. Today Sandro gives a primer on what it is, where you can find it and how it can help your marketing efforts. Episode 0137 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitt...
Why You Need to Segment Your Email Subscriber List
January 06, 2017 10:30 - 2 minutes - 3.15 MBEpisode 0136 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
Is Google SMB Messaging On Its Way?
January 05, 2017 10:30 - 2 minutes - 4.09 MBRecently Google launched a test that allows people to message businesses directly from Google's search results. Will messaging SMBs be as common as calling them? Sandro explains. Episode 0135 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60Se...
Why You Need to Create a Client Profile
January 04, 2017 10:30 - 2 minutes - 3.25 MBA client or customer profile is a written description of your ideal buyer. Today Liz goes over why you should create a profile of the person you want calling upon your business all day, every day. Episode 0134 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find u...
Peak Ad Space on Facebook
January 03, 2017 10:30 - 3 minutes - 3.97 MBHappy 2017! We're back w all new episodes to help your small business grow. Today Sandro goes over something FB users, investors and advertisers are all keeping an eye on, its ad load. Is facebook reaching peak ad load? Episode 0133 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing ...
The Pros and Cons of Snapchat
December 26, 2016 11:30 - 3 minutes - 4.88 MBLiz and Sandro are on vacation this week so they're proudly presenting their most popular episodes ranked by the number of downloads. First up is our 5th most popular episode The Pros and Cons of Snapchat. This was our eighth episode and we were still pretty new at this podcasting thing. We hope you enjoy. We love Snapchat. We present a few reasons you should too! Along w some reasons you may want to hold back. We'll also give you a tip that can help your business on this growing platform....
How to Create a Downloadable Offer
December 23, 2016 10:30 - 2 minutes - 4.6 MBYesterday Liz told us why downloadable content is so important. Today she shares insight on how to effectively build a downloadable offer. Liz references our Episode 046 What Is Email Marketing Automation? You can find that episode here http://60secondmarketing.libsyn.com/what-is-email-marketing-automation Episode 0132 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the convers...
Why Your Website Should Have a Downloadable Offer
December 22, 2016 20:05 - 2 minutes - 3.96 MBYou can have the best looking website on the internet, but if it isn't converting traffic into leads then it isn't doing its job. Today Liz tells us how downloadable offers can help turn visitors into leads. Episode 0131 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can ...
Using Text in Facebook Ads
December 21, 2016 10:30 - 2 minutes - 4.84 MBYesterday Sandro gave warnings on using too much text in FB images and image ads. Today Liz gives us a scenario where a lot of text did wonders for her client. Episode 0130 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
Using Facebook's Text Overlay Tool
December 20, 2016 10:30 - 2 minutes - 4.23 MBWhether you knew it or not Facebook judges your ads and possibly your posts on how much text is in the images you use. Today Sandro discusses FB's Text Overlay Tool. You can find it here https://www.facebook.com/ads/tools/text_overlay Episode 0129 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60s...
How to Optimize Your Facebook Posts
December 19, 2016 10:30 - 2 minutes - 3.65 MBSandro and Liz have created thousands and thousands of posts for Facebook on behalf of their clients. Today Sandro shares something he has noticed over time that could help spread your posts a little further. Episode 0128 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you ca...
Facebook's Plan to Defeat Snapchat
December 16, 2016 15:23 - 2 minutes - 3.72 MBFacebook announced a plan to put a camera right into its app. Today Liz discusses the repercussions this could have on Snapchat. Episode 0127 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
Social Media Trends for 2017
December 15, 2016 10:30 - 2 minutes - 4.57 MBAs we wrap up 2016 Liz takes a look ahead & talks about some of the trends that will shape social media & small business marketing. Episode 0126 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
Chatbots 101
December 14, 2016 14:28 - 2 minutes - 4.53 MBWhat is a chatbot and why are they one of the current hot topics in digital marketing? Sandro gives a primer on this exciting digital tool for your small business. Episode 0125 Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.