The 80/20 Principle artwork

The 80/20 Principle

289 episodes - English - Latest episode: 11 days ago - ★★★★★ - 80 ratings

Exceptional advice for using technology to streamline operations, improve marketing, gain financial security, and enjoy greater freedom.

Increasingly solo lawyers can be more efficient and cost-effective than larger firms. That's because of modern technology. But you have to use it better than most lawyers do. And that's what this podcast will help you do.

Management Business Marketing attorneys lawfirm lawfirmpracticemanagement lawyers smallfirmlawyer soloattorney sololawyer technology
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Episodes

088: Effective Marketing with Mark Homer

March 03, 2020 09:00 - 51 minutes - 48.9 MB

Ernie interviews Mark Homer about effective marketing for small law firms, and how he helps his lawyer clients get better noticed and found, online and offline. Show Notes Mark Homer’s GNGF website (GNGF stands for “get noticed, get found”) Online Law Practice Strategies: How to Turn Clicks Into Clients, by Mark Homer (the book we discussed in the episode) GNGF.tv; - Live interviews, updates, and Q&A on everything law firm marketing or the business side of running a law firm. Airs e...

087: Personal Branding with Mike Kim

February 25, 2020 09:00 - 45 minutes - 43.2 MB

What is a "personal brand?" You are a personal brand, so you should understand what it means and how to strengthen your brand in powerful and tasteful ways. Show Notes Mike Kim’s website Brand You podcast (Mike shares weekly insights about personal branding here) General Resources Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/ Focus on these essential tech tools for maximum traction in your practice. Take this short la...

086: Referrals by Email, Pt 2 with Erica Pero

February 18, 2020 09:00 - 30 minutes - 29.6 MB

Getting clients by sending a monthly email is effective and much easier than attending networking lunches. That's what business attorney Erica Pero discovered.   Show Notes Erica Pero’s website Erica Pero’s sample January Email Newsletter (compiled in Mailchimp) LFA Podcast #81 with John Rafferty Private Facebook group for Email Referral Marketing General Resources Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/ F...

085: Top Tech Recommendations for a Better Practice

February 11, 2020 09:00 - 28 minutes - 27.8 MB

To create a better practice you should leverage technology. Here are my top tech recommendations for simplifying, automating and outsourcing your way to freedom. Show Notes Here’s my a link to download my top tech recommendations, and here’s my best overall advice: After having worked for over a decade with hundreds of lawyers in all kinds of practices, I’ve zeroed in on three essential elements for making any kind of law practice run a LOT smoother. 1. Simplicity The simpler your ...

084: Charming Scoundrels

February 04, 2020 09:00 - 31 minutes - 30.1 MB

There are tech companies that take advantage of lawyers by first cleverly gaining their trust. I'll explain how they do this and reveal one of the scoundrels. Show Notes Blog post: Problems with Findlaw? ReadWise; - app for reviewing Kindle highlights and other articles Link to register for free webinar series General Resources Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/ Focus on these essential tech tools for maximu...

083: Tradeoff Calculations

January 28, 2020 09:00 - 29 minutes - 28.4 MB

The key to avoiding “seemingly good options” that are not actually useful is understanding the tradeoffs in every decision involving technology choice you face. Show Notes Link to register for free webinar series General Resources Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/ Focus on these essential tech tools for maximum traction in your practice. Take this short law practice assessment to identify your main strengths ...

082: Trouble Creating Systems - Answering a lawyer’s question

January 21, 2020 09:00 - 32 minutes - 30.8 MB

Figuring out how to effectively create systems can be tricky. Ernie addresses a solo lawyer’s question why she might be having trouble creating systems. Podcast Episode Show notes: Atomic Habits, by James Clear The Artist’s Way, by Julia Cameron Brian Koppleman’s podcast (the episode where he talks about doing the 3 daily pages practice that he learned from reading The Artist’s Way) General Resources Learn to use technology to reduce friction & gain freedom with this resource: h...

081: Referral Marketing by Email (with John Rafferty)

January 14, 2020 09:00 - 49 minutes - 46.3 MB

Referral marketing is powerful. And done by email it’s also ridiculously easy as business attorney John Rafferty discovered. Learn how he cracked the code.   Episode Show notes: John Rafferty’s biography; John’s simple template for sending a monthly referral marketing email that gets astonishing results. MailerLite; - free email for 2,000 or fewer recipients (this is the service that John uses). ConvertKit; - the email service that Ernie uses and recommends (pricing starts at $29...

080: Smith.ai Virtual Receptionist's services are top-notch and low-cost

January 07, 2020 09:00 - 35 minutes - 33.9 MB

In this episode I talk with Maddy Martin of Smith.ai about why their services are especially beneficial to solo and small firm lawyers. For many attorneys affordability is the primary motivation for signing up. (i.e. plans start at $70/month). But the more you research Smith.ai the more reasons you’ll discover for giving it a try. For example, they can make outbound calls for you— everything from routine appointment reminders to bill payment calls when your invoices have gone unpaid. Cli...

079: Working ON your business

December 31, 2019 09:00 - 40 minutes - 38.3 MB

Working on your business requires focus, and I recommend you focus on simple text automation and basic outsourcing using these tools/services: TextExpander; - subscription service provides the ability to trigger text macros in any text input field, email or word processing area. If you can’t leverage TextExpander it’s because you aren’t working on your business enough. FancyHands; - subscription service provides 5 tasks per month at the entry level. If you can’t figure out how to outsourc...

078: The Twelve Automation Essentials

December 24, 2019 09:00 - 35 minutes - 33.7 MB

There are 3 levels of automation. You need to progress through these levels to fully harness the power of the 12 most essential tools that will transform your practice. Episode Show notes: There are 12 Automation Essentials (see my YouTube video if you want a visual refresher), and here are links to the topics discussed in the episode Styles; in Word Processing - Training by LawTech Partners (Adriana Linares) [Templates in Word Processing](https://en.wikipedia.org/wiki/Template_(word_...

077: Forbidden Keys to Persuasion

December 17, 2019 09:00 - 24 minutes - 23.7 MB

What do grifters, con-artists and magicians know about persuasion that lawyers don’t know, but should? Listen and find out.   Here are show notes for this episode: Influence, The Psychology of Persuasion , by Robert Cialdini This 5-star Amazon review gives a nice summary of the six principles in the book. The One Sentence Persuasion Course - 27 Words to Make the World Do Your Bidding, by Blair Warren Forbidden Keys to Persuasion, by Blair Warren General Resources Learn to us...

076: Your MBA in Law Firm Management

December 10, 2019 09:00 - 26 minutes - 26.1 MB

The fundamentals of running any kind of business apply to running a law practice, but where can you learn those fundamentals most easily and conveniently? Here are show notes for this episode: The Personal MBA: Master the Art of Business, by Josh Kaufman General Resources Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/ Focus on these essential tech tools for maximum traction in your practice. Take this short law practice ...

075: Two Important Things

December 03, 2019 09:00 - 14 minutes - 14.7 MB

This episode features two recommendations: a new course on how to get referrals more easily, and how to drastically improve your negotiation skills. Here are links to the resources mentioned in this episode: Never Split The Difference, by Chris Voss TED Talk by Chris Voss (12 mins) Sign Up for my Dec 6th Webinar on *How to Create a Referrals-by-Email Marketing System* (that takes only 30 minutes per month to execute) General Resources Learn to use technology to reduce friction & ...

074: Solo attorney Todd Smith - Appellate Specialist

November 26, 2019 09:00 - 42 minutes - 40.7 MB

Todd Smith left a big Texas firm to start a solo appellate practice, and provides insights into the benefits and challenges of making that shift. Here are links to the resources mentioned in this episode: Todd Smith’s firm website Westlaw; - legal research used by Todd Microsoft 365 - word processing and email used by Todd Lawmatics; - CRM used by Todd to onboard new clients and send template emails General Resources Learn to use technology to reduce friction & gain freedom with t...

073: Improve your law practice in 2020

November 19, 2019 09:00 - 38 minutes - 36.3 MB

Here are the resources mentioned in this episode: Recording of Webinar with Ernie: Uplevel Your Practice in 2020 My New Course: The Trusted Lawyer - A Simple "Referral Marketing by Email" System E-Myth Revisited, Michael Gerber The 80/20 Rule, (podcast episode & show notes) The 3 R’s of Referral Marketing, (blog post) Mike Kim’s 2-part email template (for getting referrals via regular emails) Mike Kim’s BrandYou podcast episode 202 (where he explains how to use the emails to ...

072: Attention to Automation

November 12, 2019 20:28 - 19 minutes - 19.7 MB

Automation can change your practice in astonishing ways, but too many lawyers are stymied in trying to leverage its power. The key to fully harnessing the power of automation is learning how to pay attention to opportunities to automate. Once you start seeing the many opportunities to make work happen automatically you’ll become exponentially more efficient, and way less stressed out. General Resources Learn to use technology to reduce friction & gain freedom with this resource: https://...

071: Simplify Your Practice (to make it run smoother, and be more enjoyable)

November 05, 2019 09:00 - 22 minutes - 22.3 MB

If you want to simplify your practice you need to be realistic. It’s important to work from a plan as much as possible, so you can keep the overall process in mind easily. If you want the blueprint/framework I created you can click here to download it now. And below I’ve listed the various resources that I mentioned: Free to Focus, by Michael Hyatt (includes discussion of mapping out your ideal week) Typography for Lawyers, by Matthew Butterick (step-by-step guidance on how to set up ...

070: Transform your firm by working more ON your business

October 29, 2019 08:00 - 36 minutes - 35.2 MB

Here are some resource links for things mentioned in the podcast Download the 10-part LawFirm Autopilot framework Check out the LawFirm Autopilot course. General Resources Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/ Focus on these essential tech tools for maximum traction in your practice. Take this short law practice assessment to identify your main strengths & weaknesses. Follow and Review: We’d love for you to ...

069: Outsourced Lawyer Work with Kristin Tyler

October 22, 2019 08:00 - 32 minutes - 31.1 MB

If you’re a solo or small firm lawyer struggling to get quality legal research and writing done on short notice (without needing to hire an associate) you should check out a service called Lawclerk. In this episode I talk with one Lawclerk’s co-founder, Kristin Tyler, about how their service works, and why so many attorneys are enthralled when they discover what it can do for them. If you want to see an example of the work product done by one of Lawclerk’s freelance contractors, check o...

068: The Power of PDFs with Aaron Krigelski

October 15, 2019 08:00 - 29 minutes - 28.6 MB

Aaron Krigelski is the co-founder of StrutLegal;, a company that helps lawyers created hyperlinked ebriefs. Increasingly, judges want lawyers to create such briefs. But doing so is beyond the technical skill of most lawyers. In this episode, Ernie and Aaron discuss advanced PDF skills generally. But they also highlight the reasons why judges and their clerks are so enamored of hyperlinked briefs. General Resources Learn to use technology to reduce friction & gain freedom with this resou...

067: Accounting Essentials for Your Law Firm with Amanda Aguillard

October 08, 2019 08:00 - 32 minutes - 30.8 MB

Amanda is the founder of Aguillard Accounting, a small business accounting firm based in New Orleans with clients across the country. Her focus is solo and small law firms and real estate brokerages. She is also the co-founder of Elefant, a training company for accountants and bookkeepers. Amanda’s #1 passion is helping small business owners build the practices of their dreams using technology. Resources discussed in this episode Xero; - cloud-based accounting software for small busines...

066: Speaking Authentically to Clients

October 01, 2019 08:00 - 19 minutes - 17.7 MB

If you want great clients you need to talk to them in an authentic, personal way. If people can’t figure out who you really are, or where you’re coming from (i.e. your values) they will deal with you at arms length. They won’t trust you very much. But if you put your real self “out there” you’ll be amazed at how many wonderful people will be drawn to you. General Resources Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/ Focus o...

065: What’s your vision for success?

September 24, 2019 08:00 - 41 minutes - 39.5 MB

In this episode, Knoxville attorney Patrick Slaughter returns to discuss the importance of crafting (or discovering) your law firm’s vision. Patrick and Ernie explain why they think that these two books are helpful in crafting a meaningful vision of success (in life, and in your law practice): The Alchemist, by Paolo Coelho Traction: Get a Grip On Your Business, by Gino Wickman General Resources Learn to use technology to reduce friction & gain freedom with this resource: https://www....

064: Backing up your law firm’s data

September 17, 2019 08:00 - 37 minutes - 35.5 MB

Through his company Optiable, Craig Bayer has helped hundreds of solo and small firm attorneys better manage their digital documents. So he’s in a great position to discuss the best way to backup those documents, along with other crucial data. … Want my personal help? And if you want ongoing guidance improving and growing your practice consider joining my ; Co-Pilot coaching program ...which is exclusively for solo and small firm lawyers that want to better manage and market their pra...

063: Effective Task & Project Management

September 10, 2019 08:00 - 27 minutes - 26.7 MB

The main reason people aren’t able to effectively manage their important tasks and projects is they don’t have a good system for capturing tasks and ideas as they come up. In this episode I’ll share with you the three keys to effective task capture and management. The Magic Number 7, Plus or Minus 2: Some Limits on Our Capacity for Processing Information, by George Miller Eisenhower Matrix, ETA blog post David Allen interview by Tim Ferriss Getting Things Done: The Art of Stress Fre...

062: Improve Your Thinking, Improve Your Life

September 03, 2019 08:00 - 23 minutes - 23.3 MB

Literally every person who thinks has flaws in the way they think. It’s not their fault; it’s factory-installed in their cognitive engine. That’s true for me, for you, and for any human born with a brain. You can ignore the preset cognitive flaws and live at their mercy. Or you can improve your thinking. Step one is understanding some of the basic flaws that are most insidious and most debilitating. In this episode I touch on three books that are quite helpful in getting a better sense o...

061: How having a podcast can help you market better

August 27, 2019 08:00 - 35 minutes - 33.8 MB

Podcasting is not as hard as most people think. After having doing this podcast for over a year I am ready to share some “behind the scenes” observations. The main takeaway is that you can create a podcast more easily than you’d imagine. And the impact that a podcast will have on your marketing efforts are huge. The ROI of podcasting surpasses every other form of marketing or advertising. Listen to my interview with Danny Ozment and find out how. Danny's podcast:  Podcast Strategies for...

060: The Tech Whisperer Adriana Linares

August 20, 2019 08:00 - 24 minutes - 23.9 MB

Meet the best legal technology consultant for solo and small firms. I call her the Tech Whisperer because of her rare wisdom & deft advice. Adriana Linares founded LawTech Partners twenty years ago. Her unwavering mission has been to help lawyers get more done, more easily. Her focus is on helping lawyers use tech to better manage their practices and work smarter, not harder. She offers refreshing advice on the four essential components of a modern law practice. As well as recommendation...

059: Legal Tech Consultant Tom Lambotte

August 13, 2019 08:00 - 33 minutes - 31.8 MB

Tom Lambotte spent years helping small law firms improve the way they use Mac-related technology but has broadened his consulting to help more types of lawyers. Tom runs a firm called GlobalMac IT that provides remote support tech management for small law firms that use Macs. His clients love working with him, which doesn’t surprise me. Tom is one of the few legal tech consultants that I completely trust and enthusiastically recommend. This is evidenced by the fact that he’s one of the f...

058: Learning How to Use Technology Better

August 06, 2019 08:00 - 12 minutes - 12.6 MB

Technology can help you improve your practice if you use it well. For most lawyers, it’s more like picking up a cat by the tail. Listen, and I’ll explain. The best way to learn is to study other people’s mistakes and successes. This is not common practice, but it’s a good idea. With technology, though, it’s tricky (as I explained in this blog post. In this episode, I’ll explain in more detail how you can make technology work for you, rather than against you.  General Resources Learn to...

057: Text Automation Insights with Brett Burney

July 30, 2019 08:00 - 48 minutes - 46.2 MB

Automating the commonly used text phrases and paragraphs is a powerful way to streamline your law practice. But what's the best way to do this? Let's find out. Brett Burney is a consultant who can help in several ways, including E-discovery and Mac-based workflows. But he’s most passionate about teaching lawyers how to use an amazing text automation tool called TextExpander. In this session, Brett and Ernie discuss the many benefits of using TextExpander, mostly the power of efficiency a...

056: Insights from savvy legal technology consultants with Chelsey Lambert

July 23, 2019 08:00 - 35 minutes - 33.7 MB

Chelsey Lambert knows what software works best for solo & small firm lawyers, and she shares insights that will help you find more success and less heartache. Chelsey Lambert is an author, speaker and tech consultant whose mission is to help lawyers better understand their best tech options. Her career has given her a truly unique perspective on how solo and small firm attorneys can best leverage technology in their day-to-day operations. In this episode, we’ll focus on the challenges ...

055: Secrets of Successful Virtual Assistance with Trivinia Barber

July 16, 2019 08:00 - 27 minutes - 26.2 MB

  How can you leverage the power of virtual assistance? The best advice comes from someone who runs a successful VA company, namely my good friend Trivinia Barber. Trivinia Barber runs a virtual staffing company called Priority VA, which helps entrepreneurs and small business owners find quality assistants to help handle the workload. We talk about what makes a virtual assistant relationship successful, and what kind of challenges business owners typically have when using VA’s. Show ...

054: Business Coaching for Lawyers with Patrick Slaughter

July 09, 2019 08:00 - 37 minutes - 35.7 MB

Why do some lawyers get business coaches? And how can having a coach help you improve your law firm? That’s what this episode is about. Show Notes Patrick Slaughter is a practicing lawyer in Knoxville, Tennessee. He has improved his law practice so much that other lawyers are now asking him to coach them, so we’ll talk about why coaching helps solo and small firm lawyers. Acuity Calendering software First episode with Patrick Slaughter (#48) Episode with Patrick re: Law Practice M...

053: Practice Management Challenges with Jared Correia

July 02, 2019 08:00 - 42 minutes - 40.6 MB

Practice management advisor Jared Correia is back again to discuss how solo & small firm lawyers can meet the common challenges of growing their practices. Show Notes Prior episode with Jared Correia (#47) Red Cave Consulting (Jared’s website) The Trillion Dollar Coach, by Eric Schmidt Ernie’s blog posts on Systems General Resources Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/ Focus on these essential tech tools f...

052: Website Chat Services

June 25, 2019 08:00 - 26 minutes - 25.5 MB

In this episode Ernie talks with Diana Stepleton about chat services. Ruby Receptionists now offers web chat services that are similar to their phone receptionists. If you want higher conversion rates from your website visitors then you should consider using chat services. General Resources Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/ Focus on these essential tech tools for maximum traction in your practice. Take this shor...

051: SEO voodoo for online marketing with Megan Hargroder

June 18, 2019 08:00 - 28 minutes - 27.5 MB

If you have a website then you should understand some basics about what Google and other search engine companies need your website to convey. If you get the basics right then Google will treat you well. And if you are really savvy Google might even love your site in a way that gets you more business. General Resources Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/ Focus on these essential tech tools for maximum traction in you...

050: Why creating systems is hard and how to make it easier

June 11, 2019 08:00 - 36 minutes - 34.8 MB

For your practice to run smoothly you need systems. But why is creating & documenting systems so difficult for lawyers? Listen and discover the “magic” process. Below are links to resources or services that were discussed in this episode: The Power of a System, by John Fisher (downloadable PDF) Systems Brainstorming Worksheet(Based on Patrick Slaughter’s process) Dropbox Paper (collaborative document creation used by Patrick) Lawclerk.legal; (virtual assistance from lawyers) Hire...

049: Reduce Costs, Save Time and Increase Productivity by using Document Management Software with Craig Bayer

June 04, 2019 08:00 - 41 minutes - 39.4 MB

Managing documents is vital for lawyers, but today the documents are mostly digital. So you need a good system for doing this well. Craig Bayer has helped hundreds of solo and small firm attorneys boost their efficiency by better managing their documents. In the past he also helped lawyers with practice management software. So he’s in a unique position to offer insight into how you should use practice management technology to streamline your law practice. To learn more about Craig’s work...

048: Patrick Slaughter’s magic law practice

May 28, 2019 08:00 - 46 minutes - 44.3 MB

Patrick Slaughter runs a small firm in Knoxville, Tennessee that does mostly family law work and some immigration law. He built his practice quickly relying on marketing skills he gained working as a magician (before law school). He also makes sensible use of technology. We talked about how he grew his practice, and how he manages it today. We talked about the challenges he’s faced and how he addressed them—including the challenge of harnessing technology to create a practice that’s almost...

047: Practice Management Software (with Jared Correia)

May 21, 2019 08:00 - 28 minutes - 27.8 MB

Theoretically using practice management software will make your practice easier to manage. In practice, it’s not as effective for some lawyers as they thought when they initially decided to use it. In this episode we find out why, as Ernie interviews someone in a unique position to help solo and small firm lawyers figure out the best option for their practice type and overall situation: i.e. Jared Correia of Red Cave Consulting . General Resources Learn to use technology to reduce fricti...

046: Email Effectiveness

May 14, 2019 08:00 - 28 minutes - 27.7 MB

I studied high performing business leaders who are amazingly proficient at managing email. Then I identified common tactics and strategies they used and then adopted those tactics as my own email processing system. My new system is radically more efficient, simpler and less stressful. Best of all: I can run it easily from my smartphone. Show notes for Email Effectiveness podcast (#46) Resources Mentioned in Show Followup.cc; - tool for deferring emails Ari Meisel - Less Doing website ...

045: Breaking Norms for Radical Efficiency

May 07, 2019 08:00 - 10 minutes - 10.9 MB

Figuring out how to harness [80/20 efficiencies](https://ernietheattorney.net/strategic-prioritization/) takes thought and experimentation. But the payoff of exponential efficiency is always worth the effort.    Sometimes you just need someone to point out a new more effective way of doing things. I feel like that’s my role here in this podcast, and in my online programs. General Resources Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020...

044: Valuable Lessons from The Karate Kid

April 30, 2019 08:00 - 17 minutes - 17 MB

The kid played by Ralph Macchio didn't understand that in life you can have what you want if you're willing to work for it. And if you aren't fixated on how you'll get it. Oh, and it helps to have a good guide to help you stay on track. This was good advice for the kid in the movie, but it also relates to building the law practice of your dreams. General Resources Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/ Focus on these...

043: Gathering Client Feedback & Testimonials

April 23, 2019 08:00 - 36 minutes - 35 MB

There are several ways to gather client feedback and testimonials. In this episode, we’ll discuss the pros and cons of each way. We’ll talk about the best tools to use, and the optimal form questions for getting great feedback answers AND testimonials in a single survey. Links to resources mentioned Book: The Ultimate Question 2.0, by Fred Reichheld: Outline of Discussion (PDF) Survey Monkey form I discussed Birdeye (online review service) Podium (online review service) General...

Episode 42: Joining a Mastermind

April 16, 2019 08:00 - 15 minutes - 15.4 MB

To grow your practice you need more than just information. You need timely insight from folks who've been where you are now. Folks who've attained success and have helped others succeed too. The best resource is something called a mastermind group. To learn more about how they can help you listen to this episode. And check out a book called Mastermind Group Blueprint, by Tobe Brockner. General Resources Learn to use technology to reduce friction & gain freedom with this resource: https:/...

Episode 41: How to Attract Great Clients

April 09, 2019 08:00 - 16 minutes - 16.6 MB

Your ideal clients are looking for you, their ideal lawyer. But they don't know how to find you, so you have to find them. And strategic marketing is the way you can do that. Unfortunately, too many lawyers have no idea how to market strategically. And copying other folks who aren't properly informed about marketing isn't a good strategy. General Resources Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/ Focus on these essenti...

Episode 40: Overview of Strategic Marketing Principles

April 02, 2019 08:00 - 35 minutes - 34.4 MB

Most lawyers don't understand the proper way to market their practices. There are only two kinds of marketing lawyers should do, and you should not spend a dime until you understand how to properly market. In this episode, I provide a comprehensive overview of effective marketing for lawyers. Here is an outline of the points covered in this session.  General Resources Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/ Focus on t...

Episode 39: The 80/20 Principle

March 26, 2019 08:00 - 19 minutes - 19.5 MB

If you're looking to work less but earn more, then you must learn as much as you can about the 80/20 principle. And you must strive to leverage it in every aspect of your life—especially in managing your law practice. The best book to learn more is The 80/20 Principle by Richard Koch. Also, read this blog post (which includes a short video tutorial). Here's the key thing to understand. If you're looking for uncommon results you'll have to eschew common methods. The 80/20 method is powe...

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