086: Referrals by Email, Pt 2 with Erica Pero

Getting clients by sending a monthly email is effective and much easier than attending networking lunches. That's what business attorney Erica Pero discovered.

Erica Pero’s website

Erica Pero’s sample January Email Newsletter (compiled in Mailchimp)

LFA Podcast #81 with John Rafferty

Private Facebook group for Email Referral Marketing

Want to take your practice to the next level?

Want to take your practice to the next level?

If you want to make big changes and massively improve your law practice check out my upcoming Small Firm Bootcamp conference - a 2-day conference for attorneys who want to learn how to better leverage tech (i.e. automation, paperless practice, mobile/virtual practice) to transform their practices. Special “early bird” pricing is still in effect as of the recording date of this episode

And as soon as you register for the Bootcamp you'll get access to 60+ lessons that have been pre-recorded, plus you'll be invited to a weekly webinar series that will run each Thursday or Friday up until the May 7th & 8th Bootcamp.

In case you're wondering how the current global virus crisis will affect the Bootcamp, it won't affect it much. We'll have the live sessions in New Orleans and live-stream those for folks who want to participate remotely (and get access to recordings of the live streams).

And if for any reason, we can't do the live sessions in the hotel we'll shift to completely virtual programming via GoToWebinar sessions all day on May 7th and 8th. And those sessions will be recorded as well.

So, once you sign up for the Bootcamp you'll get access to pre-recorded content and to live webinars, which are all being recorded.

If you don't want to register for the Bootcamp, but want to attend the weekly webinars you can do so by signing up here (you won't get access to any recorded material; just the live weekly webinars).

Finally, if you’ve enjoyed this podcast you’ll probably appreciate my Co-Pilot coaching program …which is designed to help you to harness the power of modern technology so you can start working less, earning more, and enjoying more time off.

Thanks to The Sponsor

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EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com 

BTW, I'd love to get your feedback or hear about your questions (which I'll answer in upcoming episodes).

And when you get a chance, download my free Guide to Working Smarter in the Digital Age (which will help you streamline & optimize your practice —so you start working less and relaxing more). Oh, and if you're interested in making changes sooner, check out my new Working Smarter course.