Input Doc: Marketing Interviews
42 episodes - English - Latest episode: almost 3 years ago - ★★★★★ - 13 ratingsInput Doc explores the intersection of what marketers need and what creative agencies provide. This interview-based show is hosted by Tim Yeadon, Principal & Creative Director of Clyde Golden, a strategy and content agency in Seattle.
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Episodes
What Motivates People To Give - Savitha Reddy Pathi
July 19, 2021 13:00 - 36 minutes - 50.4 MBSavitha Reddy Pathi is the Deputy Director of Climate Solutions, a nonprofit in Seattle that's focused on accelerating clean energy solutions to the climate crisis. In this episode, Savitha and Tim talk about: How Climate Solutions is helping fight the climate crisis How relationships with donors have changed due to COVID-19 What motivates people to give to nonprofits How nonprofits find donors, and how donors find the right organizations working on a cause they care about How local...
Why Algorithms Rob Us Of What Truly Matters - Hanson Hosein
May 24, 2021 21:09 - 49 minutes - 68.7 MBHanson Hosein is a documentary filmmaker and storyteller. Currently, Hosein is Co-Founder of the University of Washington’s Communication Leadership graduate program, President of HRH Media Group, and a co-principal of MIRA!. In this episode Hanson and Tim speak about: How to set up a successful interview Hanson’s book, “Storyteller Uprising” Hanson’s documentary, “Independent America, the Tulane Search for Mom and Pop” The shifting perspectives regarding technology Thinking profo...
The Progress Pride Flag, and the Realities of Intellectual Property - Daniel Quasar
May 10, 2021 15:30 - 35 minutes - 49.4 MBThe designer of the Progress Pride flag comes on Input Doc to talk about their creative process when creating the flag, what it was like to have their intellectual property go viral, and how they balance being creative with being a business owner. Daniel Quasar, a graphic designer and musician living in Portland, Oregon, designed the Progress Pride Flag in 2018. In this episode Daniel and Tim speak about: Why the traditional Pride Flag needed an update The history of the Pride Flag H...
Creating Relevant Content with First-Party Data - Brian Knollenberg
April 19, 2021 15:30 - 34 minutes - 47.6 MBSome of the questions that get answered in this episode: What are Customer Data Platforms and how can one help drive relevant content? What is first-party data vs second-party data vs third-party data? How does BECU use its member's first-party data to create relevant content? Are there levels of privacy that a consumer should have regarding how marketers use first-party data? Are Credit Bureaus outdated? Is there a way to control the use of consumer data at this stage of the int...
Learning to Love Online Learning - Larry Asher
April 05, 2021 15:30 - 36 minutes - 50.8 MBLarry Asher is the Co-Director of the School of Visual Concepts here in Seattle, and the Creative Director of Worker Bees, a marketing communications firm niched in the healthcare industry. Finding success in the world of remote learning [1:10] What marketers want from agencies [9:18] The importance of niching (and why being a generalist will hurt you [11:41] What skills marketers and creatives want and need to learn right now [13:39] How and why SVC has changed over time [18:10] ...
SEO As A Creative Partner - Kyle Freeman
March 22, 2021 15:30 - 52 minutes - 71.7 MBSEO expert Kyle Freeman talks about how anyone can go from SEO novice to expert, how the future of SEO will be different, and what you need to do to stay on top of the changing landscape of search. The “move fast and break things” culture at Assurance [00:56] An SEO’s role within a company [3:11] Figuring out what questions people are asking when they come to your site [7:27] What an agency can do to rank better in a Google search [8:47] Building up to rank for highly competitive ke...
Why Diverse Agencies Outperform All Others - Catherine Bye and Mariah Lincoln
March 08, 2021 16:30 - 53 minutes - 73.9 MBCatherine Bye and Mariah Lincoln are the co-founders of Knack collective and Knack co-working here in Seattle, Catherine Bye is Chief Executive Officer and Mariah Lincoln is Chief Operating Officer. Creating flexible and inclusive cultures, while still delivering exceptional work for clients [0:28] Structures Knack has in place that help them to continue being “people first” as they grow their agency. [10:57] Flexibility and working together from home [16:22] Clyde Golden Advertisemen...
A Tour Through Art Book Design - Ryan Polich
February 22, 2021 17:00 - 32 minutes - 44.7 MBRyan Polich is a design director at Lucia Marquand, a design agency in Seattle that develops designs and produces books for museums and other cultural institutions. What Ryan does at Lucia Marquand [0:31] The process of designing a book [3:33] What a physical book can be [7:26] Solving your client’s problems [9:35] Favorite books Ryan has worked on [10:16] Interpreting a collection into a book [12:30] Crediting designers for work in different mediums [14:38] How Ryan became a ...
Empowering Others with Design Thinking – Coreen Callister
February 08, 2021 17:00 - 40 minutes - 55 MBCallister shares key aspects of her design process, as well as what it means to truly help a client. She also talks about her experience being a designer in the energy field and about her passion project, a clothing repair program called Repair Cycle. What Ledger8760 does and how large energy consumers trade that energy [0:26] How energy purchasing works, or one day might affect us as individuals [3:29] Deep diving and getting up to speed as a marketer in a new industry [4:43] Commun...
Empowering Others with Design – Coreen Callister
February 08, 2021 17:00 - 40 minutes - 55 MBCallister shares key aspects of her design process, as well as what it means to truly help a client. She also talks about her experience being a designer in the energy field and about her passion project, a clothing repair program called Repair Cycle. What Ledger8760 does and how large energy consumers trade that energy [0:26] How energy purchasing works, or one day might affect us as individuals [3:29] Deep diving and getting up to speed as a marketer in a new industry [4:43] Commun...
Three Must-Have SEO Tools - Kyle Freeman
January 25, 2021 17:26 - 9 minutes - 12.5 MBKyle Freeman is Head of SEO at Assurance. In this episode, Kyle and Tim review the three essential SEO tools for digital marketers. Keyword Research Tools - are designed to help SEO Managers find the keywords to target and create content around. Rank Tracking Tools - allow you to track your website’s ranking for your target keywords by showing you where your page ranking is in Google’s top 100 results. A Website Crawler - is a program that systematically searches through content within ...
Three Essential SEO Tools for 2021 - Kyle Freeman
January 25, 2021 17:26 - 9 minutes - 12.5 MBKyle Freeman is Head of SEO at Assurance. In this episode, Kyle and Tim review the three essential SEO tools for digital marketers in 2021. Keyword Research Tools - are designed to help SEO Managers find the keywords to target and create content around. Rank Tracking Tools - allow you to track your website’s ranking for your target keywords by showing you where your page ranking is in Google’s top 100 results. A Website Crawler - is a program that systematically searches through content...
Turning Your Passion Into A Professional Niche - Katie Betts
January 11, 2021 10:30 - 31 minutes - 43.4 MBKatie Betts is the founder and CEO of Shared Culture Concepts, a full-service marketing company in Portland, Oregon that specializes in the marketing of circus and performing arts. How Katie niched in marketing for the circus community [00:26] Explainer videos and where the need for them exists (or doesn't) [1:11] An overview of the circus world [3:00] What part of the circus community Shared Culture Concepts does marketing for [4:34] Building sustainable service packages [5:20] C...
11. Community Is Built By Those Who Show Up - David Conrad
December 14, 2020 08:30 - 36 minutes - 49.8 MBDavid Conrad spoke with Tim Yeadon about his journey as organizer of CreativeMornings Seattle, the new age of online storytelling, and how showing up within a community is the best way to gain an understanding of others perspectives. David Conrad is currently a Principal Design Manager at Microsoft. Formerly, he was chapter organizer of CreativeMornings Seattle, and Co-Founder of Design Commission. How David helped found CreativeMornings Seattle and the agency Design Commission, and why h...
Community Is Built By Those Who Show Up - David Conrad
December 14, 2020 08:30 - 36 minutes - 49.8 MBDavid Conrad spoke with Tim Yeadon about his journey as organizer of CreativeMornings Seattle, the new age of online storytelling, and how showing up within a community is the best way to gain an understanding of others perspectives. David Conrad is currently a Principal Design Manager at Microsoft. Formerly, he was chapter organizer of CreativeMornings Seattle, and Co-Founder of Design Commission. How David helped found CreativeMornings Seattle and the agency Design Commission, and why h...
10. Great UX Writers Follow the Data - Melissa Antonelli
December 07, 2020 10:30 - 43 minutes - 60.3 MBMelissa Antonelli is a Principal UX Content Strategist at Zillow, where she supports their Closing Services team and ITX team, and helps Zillow build new products. What it means to be a Principal UX Content Strategist at Zillow [1:05] Finding where improvements need to be made, and what metrics to watch in a customer journey [5:13] Zillow’s business model, how the company makes money [6:45] Key differences between the roles of a marketing copywriter, a UX copywriter, and a content str...
Great UX Writers Follow the Data - Melissa Antonelli
December 07, 2020 10:30 - 43 minutes - 60.3 MBMelissa Antonelli is a Principal UX Content Strategist at Zillow, where she supports their Closing Services team and ITX team, and helps Zillow build new products. What it means to be a Principal UX Content Strategist at Zillow [1:05] Finding where improvements need to be made, and what metrics to watch in a customer journey [5:13] Zillow’s business model, how the company makes money [6:45] Key differences between the roles of a marketing copywriter, a UX copywriter, and a content str...
09. The Oft-Ignored, Untapped Market of Accessible Tourism - Ryan Smith
November 30, 2020 18:46 - 49 minutes - 79.8 MBRyan Smith lives in Melbourne, Australia where he's an award-winning designer and owner of Freewheel Weekends, a digital experience agency specializing in accessibility. Ryan says countries around the world are losing billions of dollars in tourist revenue each year from people just like himself, those with reduced mobility. And it's simply a lack of communication that could help people with reduced mobility plan a trip with confidence. Designing for people with reduced mobility What you...
The Untapped Market of Accessible Tourism - Ryan Smith
November 30, 2020 18:46 - 49 minutes - 79.8 MBRyan Smith lives in Melbourne, Australia where he's an award-winning designer and owner of Freewheel Weekends, a digital experience agency specializing in accessibility. Ryan says countries around the world are losing billions of dollars in tourist revenue each year from people just like himself, those with reduced mobility. And it's simply a lack of communication that could help people with reduced mobility plan a trip with confidence. Designing for people with reduced mobility What you...
The Untapped Marketing Niche of Accessible Tourism - Ryan Smith
November 30, 2020 18:46 - 49 minutes - 79.8 MBRyan Smith lives in Melbourne, Australia where he's an award-winning designer and owner of Freewheel Weekends, a digital experience agency specializing in accessibility. Ryan says countries around the world are losing billions of dollars in tourist revenue each year from people just like himself, those with reduced mobility. And it's simply a lack of communication that could help people with reduced mobility plan a trip with confidence. Designing for people with reduced mobility What you...
Metrics Matter, But Hearts Buy Shoes - Michael Ryan Wilson
November 23, 2020 10:30 - 47 minutes - 65.9 MBMichael Ryan Wilson is the Brand Creative Director at Finish Line in Boulder, Colorado, a national retailer of athletic shoes and apparel. Their mutual appreciation for the NBA When and why a brand should use influencers, or not Creating remote content during a pandemic Being in a high-risk group during COVID Working and being creative while battling cancer Michael’s origin story The need for technical training in the creative space The importance of making audacious things a...
08. Metrics Matter, But Hearts Buy Shoes - Michael Ryan Wilson
November 23, 2020 10:30 - 47 minutes - 65.9 MBMichael Ryan Wilson is the Brand Creative Director at Finish Line in Boulder, Colorado, a national retailer of athletic shoes and apparel. Their mutual appreciation for the NBA When and why a brand should use influencers, or not Creating remote content during a pandemic Being in a high-risk group during COVID Working and being creative while battling cancer Michael’s origin story The need for technical training in the creative space The importance of making audacious things a...
07. Design as an Investment for Minority-Owned Startups - Keron Williams
November 17, 2020 08:00 - 54 minutes - 87.5 MBKeron Williams is a UI/UX designer in Houston, Texas, and the agency owner of Gravitt8 Development, which offers design and development of mobile apps and websites. Keron’s background as a professional football player [00:37] His path from playing football to becoming a designer [1:49] Pluses and hindrances players take from their career as pro football players [5:52] Diversifying his client base [7:43] Overcoming the stigmas of being a pro athlete and football player [9:13 How Gr...
Design as an Investment for Minority-Owned Startups - Keron Williams
November 17, 2020 08:00 - 54 minutes - 87.5 MBKeron Williams is a UI/UX designer in Houston, Texas, and the agency owner of Gravitt8 Development, which offers design and development of mobile apps and websites. Keron’s background as a professional football player [00:37] His path from playing football to becoming a designer [1:49] Pluses and hindrances players take from their career as pro football players [5:52] Diversifying his client base [7:43] Overcoming the stigmas of being a pro athlete and football player [9:13 How Gr...
The Tenets of Responsible Design - Gage Mitchell
November 06, 2020 00:18 - 45 minutes - 62.7 MBGage Mitchell is Principal & Creative Director at Modern Species, a strategic branding and responsible design agency in Seattle. Gage and Tim talked about: What is responsible design and why it is important What power designers have to improve the world How to get your clients to choose sustainable options How to get the kind of work you are excited to do Hiring a business consultant when you don’t have a business partner How Gage niched as working with sustainable products ...
06. The Tenets of Responsible Design - Gage Mitchell
November 06, 2020 00:18 - 45 minutes - 62.7 MBGage Mitchell is Principal & Creative Director at Modern Species, a strategic branding and responsible design agency in Seattle. Gage and Tim talked about: What is responsible design and why it is important What power designers have to improve the world How to get your clients to choose sustainable options How to get the kind of work you are excited to do Hiring a business consultant when you don’t have a business partner How Gage niched as working with sustainable products ...
The Tenets of Socially Responsible Design - Gage Mitchell
November 06, 2020 00:18 - 45 minutes - 62.7 MBGage Mitchell is Principal & Creative Director at Modern Species, a strategic branding and responsible design agency in Seattle. Gage and Tim talked about: What is responsible design and why it is important What power designers have to improve the world How to get your clients to choose sustainable options How to get the kind of work you are excited to do Hiring a business consultant when you don’t have a business partner How Gage niched as working with sustainable products ...
05. Market Research Demystified - Dr. Melanie Richards
October 21, 2020 07:00 - 49 minutes - 78.8 MBMelanie Richards is Chief Thought Partner and owner at Thought Catalyst, a market research firm in Johnson City, TN, where she's also an Assistant Professor of Media and Communication at East Tennessee State University. Other topics included: The pandemic’s effects on working parents, especially working mothers, along with how having kids stay home can increase gender inequities. What companies currently ask for from researchers versus what they should ask for. Data that organizations...
Market Research Demystified - Dr. Melanie Richards
October 21, 2020 07:00 - 49 minutes - 78.8 MBMelanie Richards is Chief Thought Partner and owner at Thought Catalyst, a market research firm in Johnson City, TN, where she's also an Assistant Professor of Media and Communication at East Tennessee State University. Other topics included: The pandemic’s effects on working parents, especially working mothers, along with how having kids stay home can increase gender inequities. What companies currently ask for from researchers versus what they should ask for. Data that organizations...
Why Presidential Pollsters Still Fail to Predict Voter Sentiment - Jerry Johnson
October 12, 2020 07:00 - 46 minutes - 74.3 MBJerry Johnson is the owner and principal consultant at Cascade Strategies, a market consulting and strategic planning firm based in Bellevue. Tim and Jerry talk about how Cascade Strategies applied advanced models, AI models, and linear models to the data they received leading up to the 2016 election. Jerry also spoke about how by using latent effects modeling they were able to gage long-term voter sentiment more accurately than most polls, and were actually able to predict Trump’s win of...
04. Why Presidential Pollsters Still Fail to Predict Voter Sentiment
October 12, 2020 07:00 - 46 minutes - 74.3 MBJerry Johnson is the owner and principal consultant at Cascade Strategies, a market consulting and strategic planning firm based in Bellevue. Tim and Jerry talk about how Cascade Strategies applied advanced models, AI models, and linear models to the data they received leading up to the 2016 election. Jerry also spoke about how by using latent effects modeling they were able to gage long-term voter sentiment more accurately than most polls, and were actually able to predict Trump’s win of...
04. Why Presidential Pollsters Still Fail to Predict Voter Sentiment - Jerry Johnson
October 12, 2020 07:00 - 46 minutes - 74.3 MBJerry Johnson is the owner and principal consultant at Cascade Strategies, a market consulting and strategic planning firm based in Bellevue. Tim and Jerry talk about how Cascade Strategies applied advanced models, AI models, and linear models to the data they received leading up to the 2016 election. Jerry also spoke about how by using latent effects modeling they were able to gage long-term voter sentiment more accurately than most polls, and were actually able to predict Trump’s win of...
Why Presidential Polls Keep Getting It Wrong - Jerry Johnson
October 12, 2020 07:00 - 46 minutes - 74.3 MBJerry Johnson is the owner and principal consultant at Cascade Strategies, a market consulting and strategic planning firm based in Bellevue. Tim and Jerry talk about how Cascade Strategies applied advanced models, AI models, and linear models to the data they received leading up to the 2016 election. Jerry also spoke about how by using latent effects modeling they were able to gage long-term voter sentiment more accurately than most polls, and were actually able to predict Trump’s win of...
“Welcome to Wildforth" - A Design Agency's First Year - Kenna Smith & Kerry Franz
September 19, 2020 15:53 - 47 minutes - 64.9 MBTim Yeadon chats with Kenna Smith (Business Director) and Kerry Franz (Creative Director) the co-founders of Wildforth Creative. Wildforth is a packaging and branding design agency here in Seattle. Kenna and Kerry are strategic thinkers, creative doers, dreamers, problem solvers, and relationship builders. In this episode Kerry, Kenna, and Tim talk about how their agency got started, the legal side of starting a business partnership, the first year of running an agency, what is the best p...
03. “Welcome to Wildforth" - A Design Agency's First Year - Kenna Smith & Kerry Franz
September 19, 2020 15:53 - 47 minutes - 64.9 MBTim Yeadon chats with Kenna Smith (Business Director) and Kerry Franz (Creative Director) the co-founders of Wildforth Creative. Wildforth is a packaging and branding design agency here in Seattle. Kenna and Kerry are strategic thinkers, creative doers, dreamers, problem solvers, and relationship builders. In this episode Kerry, Kenna, and Tim talk about how their agency got started, the legal side of starting a business partnership, the first year of running an agency, what is the best p...
03. “Welcome to Wildforth" - A Design Agency's First Year
September 19, 2020 15:53 - 47 minutes - 64.9 MBTim Yeadon chats with Kenna Smith (Business Director) and Kerry Franz (Creative Director) the co-founders of Wildforth Creative. Wildforth is a packaging and branding design agency here in Seattle. Kenna and Kerry are strategic thinkers, creative doers, dreamers, problem solvers, and relationship builders. In this episode Kerry, Kenna, and Tim talk about how their agency got started, the legal side of starting a business partnership, the first year of running an agency, what is the best p...
Growing Your Personal Brand with The Punk Rock MBA - Finn McKenty
September 18, 2020 23:16 - 38 minutes - 52.3 MBTim Yeadon chats with Finn McKenty, a marketing strategist and writer based in Kenmore. Finn is also a YouTuber known as The Punk Rock MBA. In only two years, he has amassed a following of nearly a quarter-million subscribers. In this episode, you will hear about what Finn does as a business coach along with what standard advice he would give to anyone trying to grow their brand. Tim also asks Finn about lifetime value versus acquisition costs for a coach, and about how Finn moved from pr...
02. Growing Your Personal Brand with The Punk Rock MBA - Finn McKenty
September 18, 2020 23:16 - 38 minutes - 52.3 MBTim Yeadon chats with Finn McKenty, a marketing strategist and writer based in Kenmore. Finn is also a YouTuber known as The Punk Rock MBA. In only two years, he has amassed a following of nearly a quarter-million subscribers. In this episode, you will hear about what Finn does as a business coach along with what standard advice he would give to anyone trying to grow their brand. Tim also asks Finn about lifetime value versus acquisition costs for a coach, and about how Finn moved from pr...
02. Growing Your Personal Brand with The Punk Rock MBA
September 18, 2020 23:16 - 38 minutes - 52.3 MBTim Yeadon chats with Finn McKenty, a marketing strategist and writer based in Kenmore. Finn is also a YouTuber known as The Punk Rock MBA. In only two years, he has amassed a following of nearly a quarter-million subscribers. In this episode, you will hear about what Finn does as a business coach along with what standard advice he would give to anyone trying to grow their brand. Tim also asks Finn about lifetime value versus acquisition costs for a coach, and about how Finn moved from pr...
01. Design Centric Spaces: Rethinking the Agency Experience - Erik Molano
September 18, 2020 03:26 - 33 minutes - 46.3 MBTim Yeadon and Erik Molano discuss the need for design and culture-centric spaces and how Photon Factory focuses on creating beautiful and flexible brand spaces. They also cover why Erik chose to run an agency, the value of working for and with a small company, a Marketing Agency’s biggest blind spot (hint: it has to do with marketing yourself). Erik also tells us about the many processes of pitching to a client and discusses ‘Win Without Pitching’ by Blair Enns. Lastly, Tim asks about the s...
01. Design Centric Spaces - Rethinking the Agency Experience
September 18, 2020 03:26 - 33 minutes - 46.3 MBTim Yeadon and Erik Molano discuss the need for design and culture-centric spaces and how Photon Factory focuses on creating beautiful and flexible brand spaces. They also cover why Erik chose to run an agency, the value of working for and with a small company, a Marketing Agency’s biggest blind spot (hint: it has to do with marketing yourself). Erik also tells us about the many processes of pitching to a client and discusses ‘Win Without Pitching’ by Blair Enns. Lastly, Tim asks about the s...
Design Centric Spaces: Rethinking the Agency Experience - Erik Molano
September 18, 2020 03:26 - 33 minutes - 46.3 MBTim Yeadon and Erik Molano discuss the need for design and culture-centric spaces and how Photon Factory focuses on creating beautiful and flexible brand spaces. They also cover why Erik chose to run an agency, the value of working for and with a small company, a Marketing Agency’s biggest blind spot (hint: it has to do with marketing yourself). Erik also tells us about the many processes of pitching to a client and discusses ‘Win Without Pitching’ by Blair Enns. Lastly, Tim asks about the s...