Metrics Matter, But Hearts Buy Shoes - Michael Ryan Wilson

Input Doc: Marketing Interviews

English - November 23, 2020 10:30 - 47 minutes - 65.9 MB - ★★★★★ - 13 ratings
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Previous Episode: 07. Design as an Investment for Minority-Owned Startups - Keron Williams

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Michael Ryan Wilson is the Brand Creative Director at Finish Line in Boulder, Colorado, a national retailer of athletic shoes and apparel.

Their mutual appreciation for the NBA When and why a brand should use influencers, or not Creating remote content during a pandemic Being in a high-risk group during COVID Working and being creative while battling cancer Michael’s origin story The need for technical training in the creative space The importance of making audacious things and winning hearts in brand marketing Respecting the power that creatives have over portrayals of people and products Representation and diversity in the design world Michael’s experience with race, and how the past year has changed his thinking How his wedding ended up on the front page of Reddit

Episode Transcript

Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation (earnestly delivered in that order) via Customer Journey program