Design as an Investment for Minority-Owned Startups - Keron Williams
Input Doc: Marketing Interviews
English - November 17, 2020 08:00 - 54 minutes - 87.5 MB - ★★★★★ - 13 ratingsMarketing Business Education marketers seo startup uxdesign advertising branding builtthis clydegolden consumerresearch content Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 06. The Tenets of Responsible Design - Gage Mitchell
Keron Williams is a UI/UX designer in Houston, Texas, and the agency owner of Gravitt8 Development, which offers design and development of mobile apps and websites.
Keron’s background as a professional football player [00:37] His path from playing football to becoming a designer [1:49] Pluses and hindrances players take from their career as pro football players [5:52] Diversifying his client base [7:43] Overcoming the stigmas of being a pro athlete and football player [9:13 How Gravitt8 has changed over the years [14:54] How to deal with creative agency pricing dilemma [17:37] How small businesses can be helped during the COVID pandemic [22:37] Type of data that small businesses should be tracking [25:59] The impact of the COVID pandemic on minority-owned businesses [27:55] How to be taken seriously as a small brand [29:32] Balancing making money with supporting your community [34:15] How to pick who you want to work with [35:30] Currently 3 percent of designers are black, how to increase those numbers [41:08] The benefits to society when designers are more representative of that society [51:11]Click here for this Episode Transcripts
Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation (earnestly delivered in that order) via Customer Journey programs.