01. Design Centric Spaces: Rethinking the Agency Experience - Erik Molano
Input Doc: Marketing Interviews
English - September 18, 2020 03:26 - 33 minutes - 46.3 MB - ★★★★★ - 13 ratingsMarketing Business Education marketers seo startup uxdesign advertising branding builtthis clydegolden consumerresearch content Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Tim Yeadon and Erik Molano discuss the need for design and culture-centric spaces and how Photon Factory focuses on creating beautiful and flexible brand spaces. They also cover why Erik chose to run an agency, the value of working for and with a small company, a Marketing Agency’s biggest blind spot (hint: it has to do with marketing yourself). Erik also tells us about the many processes of pitching to a client and discusses ‘Win Without Pitching’ by Blair Enns. Lastly, Tim asks about the social responsibilities of an agency owner and best practices for inclusivity in the workplace.
Tim Yeadon is the host of Input Doc and creative director of Clyde Golden is an advertising and creative agency in Seattle specializing in research, strategy, and content creation (earnestly delivered in that order) via customer journey programs.