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Empowering Others with Design – Coreen Callister
Input Doc: Marketing Interviews
English - February 08, 2021 17:00 - 40 minutes - 55 MB - ★★★★★ - 13 ratingsMarketing Business Education marketers seo startup uxdesign advertising branding builtthis clydegolden consumerresearch content Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Callister shares key aspects of her design process, as well as what it means to truly help a client. She also talks about her experience being a designer in the energy field and about her passion project, a clothing repair program called Repair Cycle.
What Ledger8760 does and how large energy consumers trade that energy [0:26] How energy purchasing works, or one day might affect us as individuals [3:29] Deep diving and getting up to speed as a marketer in a new industry [4:43] Communicating with a designer about their work and process, and finding non-precious ways to visualize ideas [8:22] Writing in non-digital ways [11:25] How Coreen became a designer [13:56] Coreen’s experience working at IDEO [17:06] Foundational design elements that Coreen teaches her design students at the University of Washington [22:33] What it means to truly be helping a client [27:04] Quantifying your long-term impact on a client’s business [29:09] Coreen’s passion project, Repair Cycle. The need to change our relationship to our clothes and the waste we produce. [30:34]Episode Transcript & Mentions:
Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation via Customer Journey programs.