10. Great UX Writers Follow the Data - Melissa Antonelli
Input Doc: Marketing Interviews
English - December 07, 2020 10:30 - 43 minutes - 60.3 MB - ★★★★★ - 13 ratingsMarketing Business Education marketers seo startup uxdesign advertising branding builtthis clydegolden consumerresearch content Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Melissa Antonelli is a Principal UX Content Strategist at Zillow, where she supports their Closing Services team and ITX team, and helps Zillow build new products.
What it means to be a Principal UX Content Strategist at Zillow [1:05] Finding where improvements need to be made, and what metrics to watch in a customer journey [5:13] Zillow’s business model, how the company makes money [6:45] Key differences between the roles of a marketing copywriter, a UX copywriter, and a content strategist [7:49] The path Mel took to becoming a UX Content Strategist [13:26] What is exciting about UX writing [22:44] Advice for people who want to be a UX copywriter [25:10] The value of cross team critiques, and getting exposure to multiple projects as a UX copywriter [29:42] Advice for designers and product managers who are new to working with a content strategist [31:19] Creating new job titles as a marketing tool [34:24] Key takeaways from the UX writing class Mel taught at Seattle’s School of Visual Concepts [36:51] Defining voice and tone, and what’s the difference anyways [39:15] The future role of AI in the world of copywriters and content strategists, and how it may impact or change a marketer’s role [41:12]Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation via Customer Journey programs.