Creating Relevant Content with First-Party Data - Brian Knollenberg
Input Doc: Marketing Interviews
English - April 19, 2021 15:30 - 34 minutes - 47.6 MB - ★★★★★ - 13 ratingsMarketing Business Education marketers seo startup uxdesign advertising branding builtthis clydegolden consumerresearch content Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Learning to Love Online Learning - Larry Asher
Some of the questions that get answered in this episode:
What are Customer Data Platforms and how can one help drive relevant content? What is first-party data vs second-party data vs third-party data? How does BECU use its member's first-party data to create relevant content? Are there levels of privacy that a consumer should have regarding how marketers use first-party data? Are Credit Bureaus outdated? Is there a way to control the use of consumer data at this stage of the internet? When does it make sense to hire a creative agency versus keeping the marketing tasks in-house? How can a creative agency be most useful to a company’s marketing department? How can a creative agency quickly learn their client’s business? How can a creative agency appear credible to a client or potential client?Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation via Customer Journey programs.