The Tenets of Responsible Design - Gage Mitchell

Input Doc: Marketing Interviews

English - November 06, 2020 00:18 - 45 minutes - 62.7 MB - ★★★★★ - 13 ratings
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Previous Episode: 05. Market Research Demystified - Dr. Melanie Richards

Next Episode: 07. Design as an Investment for Minority-Owned Startups - Keron Williams

Gage Mitchell is Principal & Creative Director at Modern Species, a strategic branding and responsible design agency in Seattle.

Gage and Tim talked about:

What is responsible design and why it is important What power designers have to improve the world How to get your clients to choose sustainable options How to get the kind of work you are excited to do Hiring a business consultant when you don’t have a business partner How Gage niched as working with sustainable products Businesses that do well by doing good vs. non profits Budgeting yearly giving of money, resources, and time B Corp Certification, B Lab Having goals beyond turning a profit Gentler marketing methods (the trapper method, marketing via facilitation, etc.) How to discuss social issues and current events with your team

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Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation (earnestly delivered in that order) via Customer Journey programs.