How CMOs Commit with Margaret Molloy

Purpose and brand building with CMOs of American Express, Tata, Tugende, Western Union and Schneider Electric

S1, EP 7: July 9th. Margaret is joined by: Clayton F. Ruebensaal (EVP, Global B2B Marketing, American Express), Rajashree Ramakrishnan (CMO, Tata Consultancy Services), Paul Chaggar (Chief Commercial Officer, Tugende), Muriel Lotto ( CMO, Western Union) and Monique Elliott (SVP, Global Marketing, Industry Automation, Schneider Electric). The panel explores how brand purpose has come to life during the COVID-19 era. The CMOs also share their commitments by answering the following question: “...

Purpose with CMOs Clayton F. Ruebensaal (American Express), Rajashree Ramakrishnan (Tata Consultancy Services), Paul Chaggar (Tugende), Muriel Lotto (Western Union) and Monique Elliott (Schneider Electric)

S1, EP 7: July 9th. Margaret is joined by: Clayton F. Ruebensaal (EVP, Global B2B Marketing, American Express), Rajashree Ramakrishnan (CMO, Tata Consultancy Services), Paul Chaggar (Chief Commercial Officer, Tugende), Muriel Lotto (CMO, Western Union) and Monique Elliott (SVP, Global Marketing, Industry Automation, Schneider Electric). The panel explores how brand purpose has come to life during the COVID-19 era. The CMOs also share their commitments by answering the following quest...

Purpose and brand building with CMOs Clayton F. Ruebensaal (American Express), Rajashree Ramakrishnan (Tata Consultancy Services), Paul Chaggar (Tugende), Muriel Lotto (Western Union) and Monique Elliott (Schneider Electric)

S1, EP 7: July 9th. Margaret is joined by: Clayton F. Ruebensaal (EVP, Global B2B Marketing, American Express), Rajashree Ramakrishnan (CMO, Tata Consultancy Services), Paul Chaggar (Chief Commercial Officer, Tugende), Muriel Lotto (CMO, Western Union) and Monique Elliott (SVP, Global Marketing, Industry Automation, Schneider Electric). The panel explores how brand purpose has come to life during the COVID-19 era. The CMOs also share their commitments by answering the following question: “Wha...

PRIDE with CMOs Tifenn Dano Kwan (Dropbox), Sven Seger (Microsoft), Steven Tristan Young (Poshmark), Peter Markey (TSB Bank) and Gwen Migita (Caesars Entertainment Corporation)

PRIDE and brand building with CMOs of Dropbox, Microsoft, Poshmark, TSB Bank and Caesars Entertainment Corporation

S1, EP 6: June 25th. Margaret Molloy is joined by: Tifenn Dano Kwan (Chief Marketing Officer, Dropbox), Sven Seger (Global Creative Director, Microsoft), Steven Tristan Young (Chief Marketing Officer, Poshmark), Peter Markey (Chief Marketing Officer, TSB Bank) and Gwen Migita (Global Head of Social Impact, Equity, and Sustainability, Caesars Entertainment Corporation). The panel features a conversation with LGBTQ+ and ally executives. It explores the critical importance of visibility and vuln...

PRIDE and brand building with CMOs Tifenn Dano Kwan (Dropbox), Sven Seger (Microsoft), Steven Tristan Young (Poshmark), Peter Markey (TSB Bank) and Gwen Migita (Caesars Entertainment Corporation)

S1, EP 6: June 25th. Margaret Molloy is joined by: Tifenn Dano Kwan (Chief Marketing Officer, Dropbox), Sven Seger (Global Creative Director, Microsoft), Steven Tristan Young (Chief Marketing Officer, Poshmark), Peter Markey (Chief Marketing Officer, TSB Bank) and Gwen Migita (Global Head of Social Impact, Equity, and Sustainability, Caesars Entertainment Corporation). The panel features a conversation with LGBTQ+ and ally executives. It explores the critical importance of visibility and vuln...

Gen Z with CMOs Alicia Tillman (SAP), Jamie Moldafsky (Wells Fargo), Madhur Aggarwal (Pearson) Arlene Amitirigala (Diageo) and Angela Pih (Papa & Barkley)

S1, E5: June 18th, 2020. Margaret Molloy is joined by: Alicia Tillman (Global Chief Marketing Officer, SAP), Jamie Moldafsky (Chief Marketing Officer, Wells Fargo), Madhur Aggarwal (SVP, Digital Channels & Experience, Pearson) Arlene Amitirigala (Head of Engagement and Employee Communications, Diageo) and Angela Pih (Chief Marketing Officer, Papa & Barkley). The Gen Z panel features a conversation with five teenagers and their marketing leader parents. It explores how brands can exci...

Gen Z and brand building with CMOs Alicia Tillman (SAP), Jamie Moldafsky (Wells Fargo), Madhur Aggarwal (Pearson) Arlene Amitirigala (Diageo) and Angela Pih (Papa & Barkley)

S1, E5: June 18th, 2020. Margaret Molloy is joined by: Alicia Tillman (Global Chief Marketing Officer, SAP), Jamie Moldafsky (Chief Marketing Officer, Wells Fargo), Madhur Aggarwal (SVP, Digital Channels & Experience, Pearson) Arlene Amitirigala (Head of Engagement and Employee Communications, Diageo) and Angela Pih (Chief Marketing Officer, Papa & Barkley). The Gen Z panel features a conversation with five teenagers and their marketing leader parents. It explores how brands can excite or ali...

Special Edition: Gen Z. "Marketing to my generation is quite complicated."

S1, E5: June 18th, 2020 Gen Z Edition. Global CMO of Siegel+Gale, Margaret Molloy, hands the mic to her son Emmet to moderate the discussion. Together with the kids and their parents, we explore how brands can excite (or alienate) young consumers; where Gen Z’ers seek out inspiration and which brands are getting it right. With guests: Alicia Tillman, Global Chief Marketing Officer, SAP Jamie Moldafsky, Chief Marketing Officer, Wells Fargo Madhur Aggarwal, SVP, Digital Channels & Experience, ...

Gen Z and brand building with CMOs of SAP, Wells Fargo, Pearson, Diageo and Papa & Barkley

S1, E5: June 18th, 2020. Margaret Molloy is joined by: Alicia Tillman (Global Chief Marketing Officer, SAP), Jamie Moldafsky (Chief Marketing Officer, Wells Fargo), Madhur Aggarwal (SVP, Digital Channels & Experience, Pearson) Arlene Amitirigala (Head of Engagement and Employee Communications, Diageo) and Angela Pih (Chief Marketing Officer, Papa & Barkley). The Gen Z panel features a conversation with five teenagers and their marketing leader parents. It explores how brands can excite or ali...

"Leadership is about connecting people to purpose". Featuring Freddie Mac, Nextdoor, Micron Technology, Aviva and Coupa Software

S1, E10: August 6th, 2020 In our season finale, our CMO, Margaret Molloy, speaks with five CMOs to learn how they respond to the pandemic and, in particular, how they prioritize collaboration. We discussed the seismic shift from tribalism to being communal, why problem-solving requires collaboration at all levels, the intersection of thoughtfulness and hustle and tying resilience to revenue. With guests: Riham El-Lakany, Chief Marketing and Communications Officer, Single-Family at Freddie Ma...

"This sharper focus on impact unleashes dramatic clarity." Featuring GE, Hilton, Meritor, Salesforce and Freshly

S1, E9: July 23rd, 2020 One of the universal branding themes to emerge from COVID-19 is the age-old notion that great brands come to life in the context of their community. Our conversation examined that concept, from how fierce competitors have come together to collaborate and support local communities to harnessing a brand’s core values as a north star during periods of crisis and doubt. With guests: Linda Boff, Chief Marketing Officer, GE Amy Martin Ziegenfuss, VP, Global Brand Marketing,...

"Beyond reaction to reflection." Featuring Piedmont Healthcare, Stora Enso, Ministry of Investment KSA, GPA and Sony Music Middle East

S1, E8: July 15th, 2020 One of the universal branding themes to emerge from COVID-19 is the age-old notion that great brands come to life in the context of their community. Our conversation examines that concept, from how fierce competitors have come together to collaborate and support local communities to harnessing a brand’s core values as a north star during periods of crisis and doubt. With guests: Douwe Bergsma, CMO, Piedmont Healthcare Katja Ollila, SVP, Communications and Marketing, S...

"Improvising is vital and ongoing reflection is a prerequisite to progress." Featuring American Express, Tata, Tugende, Western Union, Schneider Electric

S1, E7: July 9th, 2020 Our discussion touches on several areas: from how brand purpose has come to life during the COVID-19 era; to the unexpected advantages that have emerged; the somber challenges that must be acknowledged; and why we should view the future as a new beginning rather than a new normal. With guests: Clayton F. Ruebensaal, EVP, Global B2B Marketing, American Express Rajashree Ramakrishnan, CMO, Tata Consultancy Services Paul Chaggar, Chief Commercial Officer, Tugende Muriel L...

Special Edition: Pride. "As humans, we all have an innate desire to belong."

S1, E6: June 25th, 2020 Pride Edition. Our lively discussion traverses many areas from how our panelists honored and supported Pride, both as individuals and brands, the critical importance of visibility and vulnerability, to making Pride more than a seasonal checklist for brands. With guests: Tifenn Dano Kwan, Chief Marketing Officer, Dropbox Sven Seger, Global Creative Director, Microsoft Steven Tristan Young, Chief Marketing Officer, Poshmark Peter Markey, Chief Marketing Officer, TSB Ban...

Special Edition: Racial injustice. "Empathy at scale is an organizing principle. It is an operating philosophy." Featuring H&R Block, YMCA of Greater Seattle, Mary Kay, Lindt and TEGNA

S1, E4: June 4th, 2020 This panel discussion traverses COVID-19 and racial injustice. A single overarching theme emerged; empathy. Empathy looks at reality to understand others’ feelings and acts to connect with them. While vastly different issues, both represent a reality characterized by extreme difficulty. How we deal with each is a choice characterized by extreme urgency. With guests: • Vinoo Vijay, Chief Marketing Officer, H&R Block • Alonda Williams, SVP and Chief Experience Officer, Y...

Racial equity and brand building with CMOs of H&R Block, YMCA of Greater Seattle, Mary Kay, Lindt and TEGNA

S1, E4: June 4th, 2020. Margaret Molloy is joined by: Vinoo Vijay (Chief Marketing Officer, H&R Block), Alonda Williams (SVP and Chief Experience Officer, YMCA of Greater Seattle), Sheryl Adkins-Green, (Chief Marketing Officer, Mary Kay, Inc.), Andrew Curran (Global Head of Marketing, the Lindt Group) and Meredith Groban Conte (Vice President, Consumer and Ad Sales Marketing, TEGNA). The panel explores COVID-19 and racial injustice. A single overarching theme emerges and that’s the importance...

Racial equity and brand building with CMOs Vinoo Vijay (H&R Block), Alonda Williams (YMCA of Greater Seattle), Sheryl Adkins-Green (Mary Kay, Inc.), Andrew Curran (Lindt Group) and Meredith Groban Conte (TEGNA)

S1, E4: June 4th, 2020. Margaret Molloy is joined by: Vinoo Vijay (Chief Marketing Officer, H&R Block), Alonda Williams (SVP and Chief Experience Officer, YMCA of Greater Seattle), Sheryl Adkins-Green (Chief Marketing Officer, Mary Kay, Inc.), Andrew Curran (Global Head of Marketing, the Lindt Group) and Meredith Groban Conte (Vice President, Consumer and Ad Sales Marketing, TEGNA). The panel explores COVID-19 and racial injustice. A single overarching theme emerges and that’s the importance ...

Racial equity with CMOs Vinoo Vijay (H&R Block), Alonda Williams (YMCA of Greater Seattle), Sheryl Adkins-Green (Mary Kay, Inc.), Andrew Curran (Lindt Group) and Meredith Groban Conte (TEGNA)

Special edition: Racial injustice. "Empathy at scale is an organizing principle. It is an operating philosophy." Featuring H&R Block, YMCA of Greater Seattle, Mary Kay, Lindt and TEGNA

S1, E4: June 4th, 2020 This panel discussion traverses COVID-19 and racial injustice. A single overarching theme emerged; empathy. Empathy looks at reality to understand others’ feelings and acts to connect with them. While vastly different issues, both represent a reality characterized by extreme difficulty. How we deal with each is a choice characterized by extreme urgency. With guests: Vinoo Vijay, Chief Marketing Officer, H&R Block Alonda Williams, SVP and Chief Experience Officer, YMCA ...

"Empathy at scale is an organizing principle. It is an operating philosophy." Featuring H&R Block, YMCA of Greater Seattle, Mary Kay, Lindt and TEGNA

S1, E4: June 4th, 2020 This panel discussion traverses COVID-19 and racial injustice. A single overarching theme emerged; empathy. Empathy looks at reality to understand others’ feelings and acts to connect with them. While vastly different issues, both represent a reality characterized by extreme difficulty. How we deal with each is a choice characterized by extreme urgency. With guests: Vinoo Vijay, Chief Marketing Officer, H&R Block Alonda Williams, SVP and Chief Experience Officer, YMCA ...

Innovation, humility and brand experience with CMOs Soyoung Kang (eos), Heidi Browning (National Hockey League), Vikram Krishna (Emirates NBD), Lynn Godfrey (The Leukemia & Lymphoma Society) and Karen Wish (Mount Sinai Health System)

S1, E3: May 21st, 2020. Margaret Molloy is joined by: Soyoung Kang (Chief Marketing Officer, eos), Heidi Browning (EVP Chief Marketing Officer, National Hockey League), Vikram Krishna (Executive Vice President, Head of Group Marketing & Customer Experience, Emirates NBD), Lynn Godfrey (EVP, Chief Marketing Officer, The Leukemia & Lymphoma Society) and Karen Wish (Vice President and Chief Marketing Officer, Mount Sinai Health System). The panel explores championing collaboration to pr...

"Embracing constraints, teamwork and humility." Featuring eos, NHL, Emirates NBD, The Leukemia & Lymphoma Society and Mount Sinai Health System

S1, E3: May 21st, 2020 This panel discussion explores how CMOs are responding to the crisis, whether confronting disruption with a clear brand purpose; championing collaboration to promote innovation; or embracing humility to build brand equity and employee loyalty. With guests: • Soyoung Kang, Chief Marketing Officer, eos • Heidi Browning, EVP Chief Marketing Officer, National Hockey League • Vikram Krishna, Executive Vice President, Head of Group Marketing & Customer Experience, Emirates N...

Innovation, humility and brand experience with CMOs of eos, NHL, Emirates NBD, The Leukemia & Lymphoma Society and Mount Sinai Health System

S1, E3: May 21st, 2020. Margaret Molloy is joined by: Soyoung Kang (Chief Marketing Officer, eos), Heidi Browning (EVP Chief Marketing Officer, National Hockey League), Vikram Krishna (Executive Vice President, Head of Group Marketing & Customer Experience, Emirates NBD), Lynn Godfrey (EVP, Chief Marketing Officer, The Leukemia & Lymphoma Society) and Karen Wish (Vice President and Chief Marketing Officer, Mount Sinai Health System). The panel explores championing collaboration to promote inn...

Agility with CMOs Tariq Hassan (Petco), DyShaun Muhammad, (Uber/Uber Eats), James Humphreys (Quest Diagnostics), Kieran Hannon (Openpath) and Ruth Rowan (NTT)

S1, E2: May 7th, 2020. Margaret is joined by: Tariq Hassan (Chief Marketing Officer, Petco), DyShaun Muhammad, (Global Head of Brand Marketing, Uber/Uber Eats), James Humphreys (Chief Marketing Officer, Quest Diagnostics), Kieran Hannon (Chief Marketing Officer, Openpath) and Ruth Rowan (Chief Marketing Officer, NTT). The panel explores the importance of marketing agility and the notion of serving not selling to customers. The CMOs also share their commitments by answering the follow...

Agility and brand building with CMOs of Petco, Uber Eats, Quest Diagnostics, Openpath and NTT

S1, E2: May 7th, 2020. Margaret is joined by: Tariq Hassan (Chief Marketing Officer, Petco), DyShaun Muhammad, (Global Head of Brand Marketing, Uber/Uber Eats), James Humphreys (Chief Marketing Officer, Quest Diagnostics), Kieran Hannon (Chief Marketing Officer, Openpath) and Ruth Rowan (Chief Marketing Officer, NTT). The panel explores the importance of marketing agility and the notion of serving not selling to customers. The CMOs also share their commitments by answering the following quest...

"The importance and the real value of brand purpose." Featuring Petco, Uber Eats, Quest Diagnostics, Openpath and NTT

S1, E2: May 7th, 2020 This panel discussion explores how the pandemic has influenced CMO leadership styles and branding programs; the importance of agility among marketers; and the idea of serving—not selling—to customers. With guests: • Tariq Hassan, Chief Marketing Officer, Petco • DyShaun Muhammad, Global Head of Brand Marketing, Uber/Uber Eats • James Humphreys, Chief Marketing Officer, Quest Diagnostics • Kieran Hannon, Chief Marketing Officer, Openpath • Ruth Rowan, Chief Marketing Of...

Agility and brand building with CMOs Tariq Hassan (Petco), DyShaun Muhammad, (Uber/Uber Eats), James Humphreys (Quest Diagnostics), Kieran Hannon (Openpath) and Ruth Rowan (NTT)

S1, E2: May 7th, 2020. Margaret is joined by: Tariq Hassan (Chief Marketing Officer, Petco), DyShaun Muhammad, (Global Head of Brand Marketing, Uber/Uber Eats), James Humphreys (Chief Marketing Officer, Quest Diagnostics), Kieran Hannon (Chief Marketing Officer, Openpath) and Ruth Rowan (Chief Marketing Officer, NTT). The panel explores the importance of marketing agility and the notion of serving not selling to customers. The CMOs also share their commitments by answering the following quest...

Leadership with CMOs Norman de Greve (CVS Health), Ed Pilkington (Diageo), Jennifer Temple (HPE), Sherry Sanger (Penske Transportation Solutions) and Huub Devroye (Dow)

S1, E1: April 23rd, 2020. Margaret Molloy is joined by: Norman de Greve (Chief Marketing Officer, CVS Health), Ed Pilkington (Chief Marketing & Innovation Officer, Diageo), Jennifer Temple (Chief Communications Officer, HPE), Sherry Sanger (EVP, CMO, Penske Transportation Solutions) and Huub Devroye (Global Director of Marketing, Dow). The panel explores how the pandemic has influenced leadership styles. The CMOs also share their commitments by answering the following question: “How ...

Leadership and brand building with CMOs Norman de Greve (CVS Health), Ed Pilkington (Diageo), Jennifer Temple (HPE), Sherry Sanger (Penske Transportation Solutions) and Huub Devroye (Dow)

S1, E1: April 23rd, 2020. Margaret Molloy is joined by: Norman de Greve (Chief Marketing Officer, CVS Health), Ed Pilkington (Chief Marketing & Innovation Officer, Diageo), Jennifer Temple (Chief Communications Officer, HPE), Sherry Sanger (EVP, CMO, Penske Transportation Solutions) and Huub Devroye (Global Director of Marketing, Dow). The panel explores how the pandemic has influenced leadership styles. The CMOs also share their commitments by answering the following question: “How do you wa...

Leadership and brand building with CMOs of CVS Health, Diageo, HPE, Penske Transportation Solutions and Dow

S1, E1: April 23rd, 2020. Margaret Molloy is joined by: Norman de Greve (Chief Marketing Officer, CVS Health), Ed Pilkington (Chief Marketing & Innovation Officer, Diageo), Jennifer Temple (Chief Communications Officer, HPE), Sherry Sanger (EVP, CMO, Penske Transportation Solutions) and Huub Devroye (Global Director of Marketing, Dow). The panel explores how the pandemic has influenced leadership styles. The CMOs also share their commitments by answering the following question: “How do you wa...

“Curiosity, generosity and fostering dreams.” Featuring CVS Health, Diageo, HPE, Penske Transportation Solutions and Dow

S1, E1: April 23rd, 2020 The first in a series of conversations on Brand Leadership in the COVID-19 Era, this episode features: • Norm de Greve - Chief Marketing Officer, CVS Health • Ed Pilkington - Chief Marketing & Innovation Officer, Diageo • Jennifer Temple - Chief Communications Officer, HPE • Sherry Sanger - EVP, CMO, Penske Transportation Solutions • Huub Devroye - Global Director of Marketing, Dow Download and listen to hear how the current pandemic has influenced their leadership ...

Intro: How CMOs Commit with Margaret Molloy

Episode 0: Introduction to the series

Trailer: How CMOs Commit with Margaret Molloy

The COVID-19-induced pandemic is the defining event of our time. On a personal level, we are all touched by its colossal human toll. On a business level, it has upended even the most rigorously formed plans.  As a leading branding firm, Siegel+Gale continues to convene the global CMO community with our Future of Branding roundtable series. Over ten episodes, Margaret Molloy, Global CMO of Siegel+Gale, interviews CMOs from influential brands to share real-time brand responses to the...