Innovation, humility and brand experience with CMOs Soyoung Kang (eos), Heidi Browning (National Hockey League), Vikram Krishna (Emirates NBD), Lynn Godfrey (The Leukemia & Lymphoma Society) and Karen Wish (Mount Sinai Health System)

How CMOs Commit with Margaret Molloy

English - August 21, 2020 17:41 - 57 minutes - 79.1 MB - ★★★★★ - 22 ratings
Marketing Business Management branding leadership marketing executive cmo Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Agility and brand building with CMOs of Petco, Uber Eats, Quest Diagnostics, Openpath and NTT

Next Episode: "Empathy at scale is an organizing principle. It is an operating philosophy." Featuring H&R Block, YMCA of Greater Seattle, Mary Kay, Lindt and TEGNA

S1, E3: May 21st, 2020. Margaret Molloy is joined by: Soyoung Kang (Chief Marketing Officer, eos), Heidi Browning (EVP Chief Marketing Officer, National Hockey League), Vikram Krishna (Executive Vice President, Head of Group Marketing & Customer Experience, Emirates NBD),
Lynn Godfrey (EVP, Chief Marketing Officer, The Leukemia & Lymphoma Society) and Karen Wish (Vice President and Chief Marketing Officer, Mount Sinai Health System). The panel explores championing collaboration to promote innovation and embracing humility to build brand equity. The CMOs also share their commitments by answering the following question: “How do you envision the customer experience of 2022? And what is your commitment to ensuring that you’re on the forefront of that?”