How CMOs Commit with Margaret Molloy artwork

How CMOs Commit with Margaret Molloy

84 episodes - English - Latest episode: 9 months ago - ★★★★★ - 22 ratings

Margaret Molloy interviews 120+ CMOs from influential brands to share real-time brand responses to COVID-19, brand-building insights, and more. Special episodes focus on Gen Z, Pride Month, Sustainability, and Racial Injustice.

Guest CMOs include: Linda Boff (CMO, GE), Stephanie Buscemi (CMO, Salesforce), Lynne Biggar (CMO, Visa), Alicia Tillman (CMO, Formerly SAP), Patrizio Spagnoletto (CMO, Hulu), Rajashree Ramakrishnan (CMO, Tata Consultancy Services), Soyoung Kang (CMO, eos), Tariq Hassan (CMO, Formerly Petco), Carla Piñeyro Sublett (SVP, Chief Marketing Officer, IBM), Frank Cooper (CMO, BlackRock), Jonnie Cahill (CMO, Heineken USA), Meenu Bagla (CMO, Cyient), Dean Aragon (CEO & Vice Chairman, Shell Brands International, Shell), Thomas Ranese (VP of Global Marketing, Uber), Rachel Tipograph (CEO & Founder, MikMak), Cynthia Kleinbaum (VP Marketing, Walmart), and more.

• Twitter: @siegelgale @margaretmolloy
• LinkedIn: https://www.linkedin.com/company/siegel-gale/
• www.siegelgale.com

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Episodes

Connecting Brand to Revenue with Kristin Russel (symplr), Chandar Pattabhiram (Coupa), and Rashmi Vittal (Productiv)

August 14, 2023 21:51 - 51 minutes - 70.5 MB

Margaret Molloy is joined by Kristin Russel (CMO, symplr), Chandar Pattabhiram (CMO, Coupa), and Rashmi Vittal (Former CMO, (Productiv), for a conversation that explores connecting brand to revenue and how when brands and CMOs get it right, it has the potential to grow companies and careers.

The role of brand in an AI-obsessed world with Jason Beckley (Ted Baker), Kristof Neirynck (Avon), Rachel Fairley (HPE), and Chris Wood (first direct)

June 12, 2023 19:31 - 29 minutes - 41.1 MB

Margaret Molloy is joined by Jason Beckley (Chief Customer, Marketing & Digital Officer, Ted Baker), Kristof Neirynck (Global Chief Marketing Officer & Managing Director Western Europe, Avon), Rachel Fairley (Chief Brand Officer, HPE), and Chris Wood (Head of Brand & Marketing, first direct) for a conversation on the role of AI in brand building, balancing AI with brand fundamentals and how brands are committing to AI.

Meet the Simplifiers with Lorraine Barber-Miller (Phillips), Sophie Wheater (giffgaff), and Raj Kumar (Aviva)

June 12, 2023 19:26 - 27 minutes - 38 MB

Margaret Molloy is joined by Lorraine Barber-Miller (EVP and Chief Marketing & E-Commerce Officer, Philips), Raj Kumar (Group Brand & Reputation Director, Aviva), and Sophie Wheater (Chief Marketing Officer, giffgaff) for a conversation on all things brand and simplicity. Simple isn’t easy! Behind every brand delivering simpler experiences for customers and employees is a leader who recognizes the inherent value in keeping things simple. Hear why these CMOs consider simplicity the k...

Women's History Month 2023 + Inclusive Storytelling with Martha Boudreau (AARP), Michelle Byron (NASCAR), Jennifer Durgin (ExxonMobil), Dana Siegel (Girl Scouts of the USA), Devika Mathrani (NewYork-Presbyterian), Simon Geraghty (Unilever), Ana Villegas (Affinipay), Julie Haddon (NWSL), Enshalla Anderson (Google Cloud), and Maurice Jones (OneTen – former)

April 06, 2023 19:29 - 59 minutes - 81.6 MB

S5 E6: Margaret Molloy is joined by Martha Boudreau (AARP), Michelle Byron (NASCAR), Jennifer Durgin (ExxonMobil), Dana Siegel (Girl Scouts of the USA), Devika Mathrani (NewYork-Presbyterian), Simon Geraghty (Unilever), Ana Villegas (Affinipay), Julie Haddon (NWSL), Enshalla Anderson (Google Cloud), and Maurice Jones (OneTen – former) for Siegel+Gale’s Future of Branding virtual CMO Panel: Women's History Month 2023 + Inclusive Storytelling.  The conversation explored brand buildin...

Live from San Francisco: Women's History Month 2023 with Julie Haddon (National Women’s Soccer League), Gail Moody-Byrd (LinkedIn), Jamie Moldafsky (Nielsen), Elle McCarthy (Electronic Arts - former), Tiffany Xingyu Wang (OpenWeb), Samantha Wu (Meta & Braintrust - former)

April 06, 2023 14:50 - 1 hour - 107 MB

March 28, 2023: Recorded live in San Francisco, Margaret Molloy is joined by Julie Haddon (National Women’s Soccer League), Gail Moody-Byrd (LinkedIn), Jamie Moldafsky (Nielsen), Elle McCarthy (Electronic Arts - former), Tiffany Xingyu Wang (OpenWeb), and Samantha Wu (Meta & Braintrust - former) for Siegel+Gale’s Future of Branding CMO Panel:  Women's History Month 2023 + Inclusive Storytelling.  The conversation explores brand building, inclusive storytelling, and WHM as we strive...

Live from NYC: International Women's Day 2023 with Penny Wise (3M), Lauren Boyman (KPMG), Clayton F. Ruebensaal (American Express), Enshalla Anderson (Google Cloud), Lynn Teo (Northwestern Mutual), Catherine Newman (WWE), Alicia Parker (Tishman Speyer), and Zena Arnold (PepsiCo)

March 21, 2023 20:29 - 1 hour - 92.1 MB

March 7, 2023: Recorded live in New York City, Margaret Molloy is joined by Penny Wise (3M), Lauren Boyman (KPMG), Clayton F. Ruebensaal (American Express), Enshalla Anderson (Google Cloud), Lynn Teo (Northwestern Mutual), Catherine Newman (WWE), Alicia Parker (Tishman Speyer), and Zena Arnold (PepsiCo), for Siegel+Gale’s Future of Branding CMO Panel: International Women's Day 2023.  The conversation explores brand building, inclusive storytelling and IWD as we strive to #EmbraceEq...

Live from London: International Women's Day 2023 with Sam Burns (KPMG), Kate Thunnissen (Mettle), Abigail Comber (Cignpost Diagnostics), Rachel Fairley (HPE), Stella Medlicott (Ericsson), and Lynn Mah (AllianceBernstein)

March 20, 2023 19:58 - 1 hour - 97 MB

March 2, 2023: Recorded live in London, Margaret Molloy is joined by Sam Burns (KPMG), Kate Thunnissen (Mettle), Abigail Comber (Cignpost Diagnostics), Rachel Fairley (HPE), Stella Medlicott (Ericsson), and Lynn Mah (AllianceBernstein), for Siegel+Gale’s Future of Branding CMO Panel: International Women's Day 2023.  The conversation explores brand building, inclusive storytelling and IWD as we strive to #EmbraceEquity.

Live from Dublin: International Women's Day 2023 with Nicola O'Connell (Tirlán), Gillian Culhane (AerCap), Colin Westcott-Pitt (Glanbia Performance Nutrition), Caoimhe Donnelly (CIÉ Group), Niamh Bushnell (SoapBox Labs) and Stephen O'Kelly (GUINNESS, Diageo)

March 14, 2023 19:16 - 1 hour - 88.9 MB

February 28, 2023: Recorded live in Dublin, Margaret Molloy is joined by Nicola O'Connell (Tirlán), Gillian Culhane (AerCap), Colin Westcott-Pitt (Glanbia Performance Nutrition), Caoimhe Donnelly (CIÉ Group), Niamh Bushnell (SoapBox Labs) and Stephen O'Kelly (GUINNESS, Diageo) for Siegel+Gale’s Future of Branding CMO Panel: International Women's Day 2023.  The conversation explores brand building, inclusive storytelling and IWD as we strive to #EmbraceEquity.

Live from Dubai: International Women's Day 2023 with Katie Golding (SRMG), Lea Halwani (DarGlobal Real Estate), Marwa Kaabour (Al Masaood), Melanie de Souza (The Royal Commission for AlUla), and Anood Haddad (JLL MENA)

March 09, 2023 15:31 - 58 minutes - 80.8 MB

February 22, 2023: Recorded live in Dubai, Margaret Molloy is joined by Katie Golding (SRMG), Lea Halwani (DarGlobal Real Estate), Marwa Kaabour (Al Masaood), Melanie de Souza (The Royal Commission for AlUla), and Anood Haddad (JLL MENA), for Siegel+Gale’s Future of Branding CMO Panel: International Women's Day 2023.  The conversation explores brand building, inclusive storytelling and IWD as we strive to #EmbraceEquity.

Pride + Inclusive Storytelling with Maeve DuVally (Goldman Sachs), Patrick Lenihan (Grindr), Bruce Rohr (JW Marriott, Marriott International), Kristof Neirynck (Avon), Kate Huyett (Bombas), Meghan Stabler (BigCommerce), and Chiqui Cartagena (USAID)

July 11, 2022 23:37 - 56 minutes - 77.4 MB

S4 E8: Continuing in our Inclusive Storytelling series, in this episode we honored Pride Month 2022 with a Future of Branding CMO Panel: Pride + Inclusive Storytelling. The conversation explored how brands are observing Pride Month, balancing authenticity with action and how brands and marketers can cultivate inclusion all year long. Panelists also share their personal journeys as L.G.B.T.Q.I.A.+ marketing and communications leaders.

AAPI Leadership + Inclusive Storytelling with Alex Ho (Terminix), Shiv Singh (LendingTree), Kelly Liang (Discord), Sunil Rajaraman (GoodRX), Amy Leung (BNY Mellon), and Rich Narasaki (Carbon)

May 24, 2022 14:08 - 56 minutes - 78 MB

Continuing our Inclusive Storytelling series, we honored Asian American Pacific Heritage Month with a Future of Branding panel on AAPI Leadership + Inclusive Storytelling. During the conversation, panelists discussed how their brands are celebrating AAPI Month, balancing authenticity with action, and cultivating inclusive storytelling all year long. Panelists also share their personal stories.

Driving the Future of Sustainability | The Food & Beverage Impact with Linda Bethea (Danone), Ciara Dilley (PepsiCo), Jim Ruane (Diageo), and Ziad Kamel (Kitopi)

May 10, 2022 16:43 - 57 minutes - 79.4 MB

S4 E6: Margaret Molloy is joined by Linda Bethea (Head of Marketing, Danone), Ciara Dilley (Vice President, Better Choice Snacking brands, FLNA, PepsiCo), Jim Ruane (Vice President, Reserve Vodkas, Diageo), and Ziad Kamel (Vice President Global Brands, Kitopi and Co- Founder, Cloud Restaurants) for The Marketing Society CMO Panel: Driving the Future of Sustainability | The Food & Beverage Impact. The conversation explores challenges surrounding sustainability, the merits, and effect...

International Women's Day 2022 with Maya Watson (Clubhouse), Christine Anderson (Blackstone), Samantha Maltin (Sesame Workshop), Lorraine Barber-Miller (Philips), Maggie Lower (Hootsuite), and Dana Khouri (Majid Al Futtaim Retail)

March 10, 2022 20:33 - 1 hour - 83.6 MB

S4 E5: March 7th, 2022: Margaret Molloy is joined by Maya Watson (Head of Global Marketing, Clubhouse), Christine Anderson (Senior Managing Director & Global Head of External Relations, Blackstone), Samantha Maltin (EVP, CMO, Sesame Workshop), Lorraine Barber-Miller (Chief Marketing & E-Commerce Officer, Philips), Maggie Lower (CMO, Hootsuite), and Dana Khouri (VP Brand Communication & Marketing - Corporate HO, Majid Al Futtaim Retail). The conversation explores the massive role bra...

Black Leadership + Inclusive Storytelling with Michael Smith (NPR), Carrie Timms (Meta), Aaron Seabron (adidas), Lisa Goldson Armstrong (Resideo), Lauren Kelly (ThoughtExchange), Maurice Jones (OneTen), and NsimA Ogedi-Alakwe (formerly, Unilever)

February 23, 2022 19:15 - 58 minutes - 81 MB

Continuing our Inclusive Storytelling series, we honored Black History Month with a Future of Branding panel on Black Leadership + Inclusive Storytelling. During the conversation, panelists discussed how their brands are celebrating Black History Month, balancing authenticity with action, and cultivating inclusive storytelling all year long.

Learning to Learn: Asia Matters Global Business Summit with Ellie Norman (Formula 1), Fernando Machado (Activision Blizzard), Rajashree R. (Tata Consultancy Services), and Peter DeBenedictis (Microsoft)

December 13, 2021 21:59 - 56 minutes - 77.7 MB

S4 E3: December 1, 2021: Margaret Molloy is joined by Ellie Norman (Director, Marketing & Communications, Formula 1), Fernando Machado (Chief Marketing Officer, Activision Blizzard), Peter DeBenedictis (CMO - Middle East & Africa, Microsoft), and Rajashree R. (Chief Marketing Officer, Tata Consultancy Services) for the CMO Panel at the Asia Matters Global Business Summit. The conversation explores the constant pursuit of improvement, the role of partnerships in brand building, the s...

CMOs on Corporate Public Boards with Cammie Dunaway (Duolingo), Mike Linton (Ancestry), Zena Arnold (Kimberly-Clark), Paul Alexander (Boston University), Nina Bibby (Formerly, O2), Sonita Lontoh (HP), and Richard Sanderson (Spencer Stuart)

November 18, 2021 16:40 - 1 hour - 83.8 MB

S4 E2: November 16th, 2021: Margaret Molloy is joined by Cammie Dunaway (Independent Director, Planet Fitness + Red Robin & CMO, Duolingo), Mike Linton (Independent Director, loanDepot & CRO, Ancestry), Zena Arnold (Independent Director, EZCORP & Chief Digital and Marketing Officer, Kimberly-Clark), Nina Bibby (Non-Executive Director, Barratt Development & former CMO, O2), Sonita Lontoh (Independent Director, sunrun + TrueBlue & CMO, Personalization, 3D Printing and Digital Manufactu...

Hispanic Heritage & Inclusive Storytelling with Cynthia Kleinbaum (Walmart), Rich Orosco (LAFC), Liliana Torres (ABB), Eduardo Conrado (Ascension), Gabriela McManus (Drizly) and Tania Missad (WarnerMedia)

October 01, 2021 17:58 - 56 minutes - 78.3 MB

S4 E1: September 29th, 2021: Margaret Molloy is joined by Cynthia Kleinbaum (VP of Marketing, Online Grocery, Membership and Mobile Apps, Walmart), Rich Orosco (EVP, Brand & Community, Los Angeles Football Club), Liliana Torres (Global Head of Marketing Activation—Electrification Business, ABB), Eduardo Conrado (EVP, Chief Strategy and Innovation Officer, Ascension), Gabriela McManus (Serret-Campos), (SVP of People Operations, Drizly), and Tania Missad (SVP, Global Research, Insights...

Purpose and Growth: UN Leaders Summit with Raja Rajamannar (Mastercard), Chris Gray (Pfizer), Frank Cooper (BlackRock), and Maddy Kulkarni (PepsiCo)

July 13, 2021 00:14 - 43 minutes - 60.3 MB

S3 E5: June 16, 2021: Margaret Molloy is joined by Raja Rajamannar (Chief Marketing & Communications Officer and President – Healthcare Business, Mastercard), Chris Gray (Head of ESG, Pfizer), Frank Cooper (Global Managing Director and Chief Marketing Officer, BlackRock), and Maddy Kulkarni (Global Marketing Director for Sustainability and Purpose, PepsiCo) for the UN Global Compact Leaders Summit. The conversation explores how a brand’s purpose engenders loyalty, relevance, advocac...

Pride 2021 with CMOs Thomas Ranese (Uber), Bradford Shellhammer (eBay), Rachel Tipograph (MikMak), Walter Frye (American Express), and Mark Harrop (Cabinet Office)

July 02, 2021 20:05 - 53 minutes - 74.1 MB

S3 E4: June 29, 2021: Margaret Molloy is joined by Thomas Ranese (VP, Global Marketing, Uber), Bradford Shellhammer (VP, Buyer Experience & eBay for Charity, eBay), Rachel Tipograph (CEO & Founder, MikMak), Walter Frye (VP, Global Brand Engagement & Design, American Express), and Mark Harrop (Head of Communications (GCS Flex), Cabinet Office). During the extensive conversation, panelists reflected on how brands have been observing Pride Month and looked to how brands can craft a mor...

Brand Experience with CMOs Jonnie Cahill (Heineken USA), Dean Aragon (Shell Brands International), Meenu Bagla (Cyient), Mark Brennan (AIB), and Mette Munk (Danfoss)

May 28, 2021 12:34 - 59 minutes - 81.5 MB

S3 E4: May 26, 2021: Margaret Molloy is joined by Jonnie Cahill (CMO, Heineken USA), Dean Aragon (CEO & Vice-Chairman, Shell Brands International), Meenu Bagla (CMO, Cyient), Mark Brennan (Head of Marketing, AIB), and Mette Munk (Head of Group Branding, Design & Digital Communication, Danfoss) The panel discussion explored how to maintain consistency and authenticity, “storydoing” versus storytelling, not getting sidetracked by jargon and technology and focusing on B2H—business to h...

Silver Economy (Part 2) with CMOs Michelle Froah (MetLife), Kerry-Ann Betton Stimpson (JMMB Group Jamaica), Michael Joseloff (Fortune), Sonita Lontoh (HP), Russell Barnett (My/Mochi)

May 09, 2021 21:40 - 57 minutes - 78.9 MB

S3 E3: May 5, 2021: Margaret Molloy is joined by Michelle Froah (SVP, Global Marketing Strategy and Sciences, MetLife), Kerry-Ann Betton Stimpson (CMO, JMMB Group Jamaica), Michael Joseloff (CMO, Fortune), Sonita Lontoh (Global Head of Marketing, Personalization, 3D Printing and Digital Manufacturing, HP), Russell Barnett (MD + CMO, My/Mochi) and their parents or mentors. During the intergenerational conversation, the panel challenged assumptions about retirement, learned how marke...

Countdown to Earth Day with CMOs Frank Cooper (BlackRock), Meg Galloway Goldthwaite (The Nature Conservancy), Kimberly Kupiecki (DuPont Water Solutions), Catherine Keogh (Kerry) + Akshay Gupta (Corning Gorilla Glass)

April 16, 2021 16:56 - 1 hour - 83.1 MB

S3 E2: April 13th, 2021. Margaret Molloy is joined by Frank Cooper (Senior Managing Director and Global Chief Marketing Officer, BlackRock), Catherine Keogh (Group Vice President, Corporate Affairs and Communications, Kerry), Meg Galloway Goldthwaite (Chief Marketing and Communications Officer, The Nature Conservancy), Kimberly Kupiecki (Global Leader Sustainability, Advocacy, Communications, DuPont Water Solutions) and Akshay Gupta (Director Strategic Brand Marketing, Corning Gorill...

International Women's Day 2021 with CMOs Sanyu Dillon (Penguin Random House), Lisa McKnight (Mattel), Leanne Cutts (HSBC), Carla Piñeyro Sublett (IBM) and Huda Buhumaid (Dubai Holding)

March 12, 2021 15:12 - 1 hour - 85 MB

S3 E1: March 8th, 2021. Margaret Molloy is joined by Sanyu Dillon (CMO, Penguin Random House), Lisa McKnight (SVP, Global Head of Barbie & Dolls Portfolio, Mattel), Leanne Cutts (Group CMO, HSBC), Huda Buhumaid (CMO, Dubai Holding) and Carla Piñeyro Sublett (SVP, CMO, IBM). The panel explored leading with empathy, operating from a place of fearlessness, celebrating the diverse communities that they serve and challenging stereotypes around female leaders and entrepreneurs. CMOs also a...

2021 resolutions and brand building with CMOs Lynne Biggar (Visa), Seth Solomons (Equinox), Patricia Corsi (Bayer), Anddria Clack-Rogers Varnado (Macy's) and Reem Abeidoh (LinkedIn)

December 11, 2020 19:38 - 55 minutes - 76.4 MB

S2 E9: December 9th, 2020. Margaret Molloy is joined by Lynne Biggar (CMO, Visa), Seth Solomons (CMO, Equinox), Patricia Corsi (Global Chief Marketing & Digital Officer, Bayer), Anddria Clack-Rogers Varnado (Recent Head of Strategy, Macy's) and Reem Abeidoh (Head of Global Go To Market, LinkedIn). The panel explores shifting customer expectations, the fastest-growing job sectors and why we cannot lose sight of the arduous lessons learned this year. CMOs also answer the following questions: wh...

2021 resolutions with CMOs Lynne Biggar (Visa), Seth Solomons (Equinox), Patricia Corsi (Bayer), Anddria Clack-Rogers Varnado (Macy's) and Reem Abeidoh (LinkedIn)

December 11, 2020 19:38 - 55 minutes - 76.4 MB

S2 E9: December 9th, 2020. Margaret Molloy is joined by Lynne Biggar (CMO, Visa), Seth Solomons (CMO, Equinox), Patricia Corsi (Global Chief Marketing & Digital Officer, Bayer), Anddria Clack-Rogers Varnado (Recent Head of Strategy, Macy's) and Reem Abeidoh (Head of Global Go To Market, LinkedIn). The panel explores shifting customer expectations, the fastest-growing job sectors and why we cannot lose sight of the arduous lessons learned this year. CMOs also answer the following ques...

Buyer habits and brand building with CMOs Doug Scott (Twitch), Catherine Dutton (Atos), Jonathan Bottomley (Ralph Lauren), Steven Wolfe Pereira (Encantos), Teresa May (American Woodmark) and Harold Weghorst (Lenzing)

December 04, 2020 19:33 - 1 hour - 83.7 MB

S2 E8: December 2nd, 2020. Margaret Molloy is joined by Doug Scott (CMO, Twitch), Catherine Dutton (Global VP, Marketing, Atos), Jonathan Bottomley (Global CMO, Ralph Lauren), Steven Wolfe Pereira (Chief Executive Officer & Co-Founder, Encantos), Teresa May (SVP & CMO, American Woodmark) and Harold Weghorst (Global Vice President Marketing & Branding, Lenzing). The panel explores the increasing demand for personalization, the power of community, the importance of brand messaging, the need for...

Buyer habits with CMOs Doug Scott (Twitch), Catherine Dutton (Atos), Jonathan Bottomley (Ralph Lauren), Steven Wolfe Pereira (Encantos), Teresa May (American Woodmark) and Harold Weghorst (Lenzing)

December 04, 2020 19:33 - 1 hour - 83.7 MB

S2 E8: December 2nd, 2020. Margaret Molloy is joined by Doug Scott (CMO, Twitch), Catherine Dutton (Global VP, Marketing, Atos), Jonathan Bottomley (Global CMO, Ralph Lauren), Steven Wolfe Pereira (Chief Executive Officer & Co-Founder, Encantos), Teresa May (SVP & CMO, American Woodmark) and Harold Weghorst (Global Vice President Marketing & Branding, Lenzing). The panel explores the increasing demand for personalization, the power of community, the importance of brand messaging, the...

Silver Economy with CMOs Melissa Hobley (OkCupid), Brendan Delaney (Booz Allen Commercial Business), Katrina McGhee (American Heart Association), Mai Fenton (Superscript) and Deborah Scarano (Pfizer)

November 23, 2020 12:38 - 56 minutes - 77.5 MB

S2 E7: November 18th, 2020. Margaret Molloy is joined by Melissa Hobley (CMO, OkCupid), Brendan Delaney (CMO, Booz Allen Commercial Business), Katrina McGhee (EVP, Marketing & Communications, American Heart Association), Mai Fenton (CMO, Superscript), Deborah Scarano (VP, Senior Launch Navigator, Pfizer). The panel explores how brands impress or alienate the generation of baby boomers, where seniors go for inspiration and what brands are getting it right. CMOs also share their commit...

Silver Economy and brand building with CMOs Melissa Hobley (OkCupid), Brendan Delaney (Booz Allen Commercial Business), Katrina McGhee (American Heart Association), Mai Fenton (Superscript) and Deborah Scarano (Pfizer)

November 23, 2020 12:38 - 56 minutes - 77.5 MB

S2 E7: November 18th, 2020. Margaret Molloy is joined by Melissa Hobley (CMO, OkCupid), Brendan Delaney (CMO, Booz Allen Commercial Business), Katrina McGhee (EVP, Marketing & Communications, American Heart Association), Mai Fenton (CMO, Superscript), Deborah Scarano (VP, Senior Launch Navigator, Pfizer). The panel explores how brands impress or alienate the generation of baby boomers, where seniors go for inspiration and what brands are getting it right. CMOs also share their commitments by ...

Sustainability and brand building with CMOs Dan Thomas (UN Global Compact), Filip Engel (Ørsted), Ciara Dilley (PepsiCo), Mark Hana (Richline Group, Inc., a Berkshire Hathaway Company) and Harish Phadke (RB)

October 31, 2020 20:21 - 1 hour - 85.1 MB

S2 E6: October 29th 2020. Margaret Molloy is joined by Dan Thomas (Chief Communications Officer, United Nations Global Compact), Filip Engel (VP, Sustainability, Public Affairs & Branding, Ørsted), Ciara Dilley (VP, Transform Brands & Portfolio Innovation, FLNA, PepsiCo), Mark Hanna (CMO, Richline Group, Inc., a Berkshire Hathaway Company) and Harish Phadke (Business Manager to SVP NA Health, RB). The panel explores how brands align their purposes with the UN’s 17 sustainable development goal...

Sustainability with CMOs Dan Thomas (UN Global Compact), Filip Engel (Ørsted), Ciara Dilley (PepsiCo), Mark Hana (Richline Group, Inc., a Berkshire Hathaway Company) and Harish Phadke (RB)

October 31, 2020 20:21 - 1 hour - 85.1 MB

S2 E6: October 29th 2020. Margaret Molloy is joined by Dan Thomas (Chief Communications Officer, United Nations Global Compact), Filip Engel (VP, Sustainability, Public Affairs & Branding, Ørsted), Ciara Dilley (VP, Transform Brands & Portfolio Innovation, FLNA, PepsiCo), Mark Hanna (CMO, Richline Group, Inc., a Berkshire Hathaway Company) and Harish Phadke (Business Manager to SVP NA Health, RB). The panel explores how brands align their purposes with the UN’s 17 sustainable development goal...

Sustainability with CMOs Dan Thomas (UN Global Compact), Filip Engel (Ørsted), Ciara Dilley (PepsiCo), Mark Hanna (Richline Group, Inc., a Berkshire Hathaway Company) and Harish Phadke (RB)

October 31, 2020 20:21 - 1 hour - 85.1 MB

S2 E6: October 29th 2020. Margaret Molloy is joined by Dan Thomas (Chief Communications Officer, United Nations Global Compact), Filip Engel (VP, Sustainability, Public Affairs & Branding, Ørsted), Ciara Dilley (VP, Transform Brands & Portfolio Innovation, FLNA, PepsiCo), Mark Hanna (CMO, Richline Group, Inc., a Berkshire Hathaway Company) and Harish Phadke (Business Manager to SVP NA Health, RB). The panel explores how brands align their purposes with the UN’s 17 sustainable develop...

Enduring brands with CMOs Brian Kenny (Harvard Business School), Peter Jensen (Moleskine), K. Patrick Davis (Henkel), Paul Fletcher (Coutts) and Karen Kozak (Cargill)

October 25, 2020 17:33 - 1 hour - 87.5 MB

S2 E5: October 21st 2020. Margaret Molloy is joined by Brian Kenny (Chief Marketing and Communications Officer, Harvard Business School), Peter Jensen (Chief Brand, Innovation & Marketing Officer, Moleskine), K. Patrick Davis (SVP, Head of US Laundry & Home Care, Henkel), Paul Fletcher (Head of Marketing, Coutts) and Karen Kozak (VP, Global Brand, Cargill). The panel explores how enduring brands risk falling behind by resting on their laurels, the importance of trust in products, and...

Creativity with CMOs Judy Lee (Pinterest), Peter Giorgi (Celebrity Cruises), Sven Rudloff (Uniper), Chris Graham (B&Q) and Souad AlSerkal (Tabreed)

October 09, 2020 19:41 - 1 hour - 85.8 MB

S2 E4: October 7th 2020. Margaret Molloy is joined by Judy Lee (Global Head of Experential Marketing, Pinterest), Peter Giorgi (CMO, Celebrity Cruises), Sven Rudloff (VP, Brand and Channel Management, Uniper), Chris Graham (Director of Marketing, Planning and Communications) and Souad AlSerkal (VP, Strategic Communications, Tabreed). The panel explores how working remotely can make it easier to corral creative thinkers, writing the new rules of engagement in real time, the resilience...

Creativity and brand building with CMOs Judy Lee (Pinterest), Peter Giorgi (Celebrity Cruises), Sven Rudloff (Uniper), Chris Graham (B&Q) and Souad AlSerkal (Tabreed)

October 09, 2020 19:41 - 1 hour - 85.8 MB

S2 E4: October 7th 2020. Margaret Molloy is joined by Judy Lee (Global Head of Experential Marketing, Pinterest), Peter Giorgi (CMO, Celebrity Cruises), Sven Rudloff (VP, Brand and Channel Management, Uniper), Chris Graham (Director of Marketing, Planning and Communications) and Souad AlSerkal (VP, Strategic Communications, Tabreed). The panel explores how working remotely can make it easier to corral creative thinkers, writing the new rules of engagement in real time, the resilience of the h...

Partnerships with CMOs Khaled Ismail (Tetra Pak), Molly Battin (Delta), Sarita Rao (AT&T Business), Narine Galstian (SADA) and Jess Burns (Grubhub)

September 25, 2020 14:55 - 1 hour - 87.1 MB

S2, E3: September 23rd 2020. Margaret Molloy is joined by: Khaled Ismail (VP, Comms., Europe, Middle East, Central Asia & Africa, Tetra Pak), Molly Battin (VP, Global Brand Marketing, Delta), Sarita Rao (SVP, Marketing, AT&T Business), Narine Galstian (CMO, SADA) and Jess Burns (VP, Brand Marketing & Creative, Grubhub). The panel explores brand partnerships to include marketing collaborations, alliances across product and service delivery in B2B and B2C ecosystems, and initiatives wi...

Partnerships and brand building with CMOs Khaled Ismail (Tetra Pak), Molly Battin (Delta), Sarita Rao (AT&T Business), Narine Galstian (SADA) and Jess Burns (Grubhub)

September 25, 2020 14:55 - 1 hour - 87.1 MB

S2, E3: September 23rd 2020. Margaret Molloy is joined by: Khaled Ismail (VP, Comms., Europe, Middle East, Central Asia & Africa, Tetra Pak), Molly Battin (VP, Global Brand Marketing, Delta), Sarita Rao (SVP, Marketing, AT&T Business), Narine Galstian (CMO, SADA) and Jess Burns (VP, Brand Marketing & Creative, Grubhub). The panel explores brand partnerships to include marketing collaborations, alliances across product and service delivery in B2B and B2C ecosystems, and initiatives with public...

Growth, innovation and brand building with CMOs Gail Moody-Byrd (Noodle.ai), Heather Freeland (Lyft), Fadl Al Tarzi (Nexford University), Andrea Brimmer (Ally) and Patrizio Spagnoletto (Hulu)

September 11, 2020 14:15 - 59 minutes - 81.2 MB

S2, E2: September 9th 2020. Margaret Molloy is joined by: Gail Moody-Byrd (CMO, Noodle.ai), Heather Freeland (Head of Marketing, Lyft), Fadl Al Tarzi (Founder and CEO, Nexford University), Andrea Brimmer (Chief Marketing and PR Officer, Ally) and Patrizio Spagnoletto (SVP and Chief Marketing Officer, Hulu). The panel explores the interrelationships across brand building, innovation, growth and scaling. CMOs also share their commitments by answering the following question: "Where do y...

Gen Z and brand building with CMOs Kenneth Mitchell (Snap Inc.), Stella Medlicott (Ericsson), Miki Toliver King (The Washington Post), Banali Luthra Malhotra (RAKBANK) and Lisa Tollman (Amgen)

August 29, 2020 15:24 - 1 hour - 87.1 MB

S2, E1: August 26th 2020. Margaret Molloy is joined by: Kenneth Mitchell (CMO, Snap Inc.), Stella Medlicott (SVP, Chief Marketing & Communications Officer, Ericsson), Miki Toliver King (CMO, The Washington Post), Banali Luthra Malhotra (Director, Marketing, RAKBANK) and Lisa Tollman (Executive Director, Head of US Marketing Operations & Innovation, Amgen). The Gen Z panel features a conversation with five teenagers and their marketing leader parents. It explores how brands can excite or alien...

Gen Z and brand building with CMOs of Snap, Ericsson, The Washington Post, RAKBANK and Amgen

August 29, 2020 15:24 - 1 hour - 87.1 MB

S2, E1: August 26th 2020. Margaret Molloy is joined by: Kenneth Mitchell (CMO, Snap Inc.), Stella Medlicott (SVP, Chief Marketing & Communications Officer, Ericsson), Miki Toliver King (CMO, The Washington Post), Banali Luthra Malhotra (Director, Marketing, RAKBANK) and Lisa Tollman (Executive Director, Head of US Marketing Operations & Innovation, Amgen). The Gen Z panel features a conversation with five teenagers and their marketing leader parents. It explores how brands can excite or alien...

Gen Z with CMOs Kenneth Mitchell (Snap Inc.), Stella Medlicott (Ericsson), Miki Toliver King (The Washington Post), Banali Luthra Malhotra (RAKBANK) and Lisa Tollman (Amgen)

August 29, 2020 15:24 - 1 hour - 87.1 MB

S2, E1: August 26th 2020. Margaret Molloy is joined by: Kenneth Mitchell (CMO, Snap Inc.), Stella Medlicott (SVP, Chief Marketing & Communications Officer, Ericsson), Miki Toliver King (CMO, The Washington Post), Banali Luthra Malhotra (Director, Marketing, RAKBANK) and Lisa Tollman (Executive Director, Head of US Marketing Operations & Innovation, Amgen). The Gen Z panel features a conversation with five teenagers and their marketing leader parents. It explores how brands can excite...

C-Suite collaboration and brand building with Freddie Mac, Nextdoor, Micron Technology, Aviva and Coupa Software

August 28, 2020 19:34 - 1 hour - 84.2 MB

S1, Ep 10: August 6th. Margaret Molloy is joined by: Riham El-Lakany (Chief Marketing and Communications Officer, Single-Family at Freddie Mac), Maryam Banikarim (Head of Marketing, Nextdoor), Martina Trucco (VP & Global Head, Corporate Marketing & Communications, Micron Technology), Raj Kumar (Group Brand & Reputation Director, Aviva) and Chandar Pattabhiram (CMO, Coupa Software). The panel explores collaboration with C-Suite and the seismic shift from tribalism to being communal. The CMOs a...

C-Suite collaboration and brand building with CMOs Riham El-Lakany (Freddie Mac), Maryam Banikarim (Nextdoor), Martina Trucco (Micron Technology), Raj Kumar (Aviva) and Chandar Pattabhiram (Coupa Software)

August 28, 2020 19:34 - 1 hour - 84.2 MB

S1, Ep 10: August 6th. Margaret Molloy is joined by: Riham El-Lakany (Chief Marketing and Communications Officer, Single-Family at Freddie Mac), Maryam Banikarim (Head of Marketing, Nextdoor), Martina Trucco (VP & Global Head, Corporate Marketing & Communications, Micron Technology), Raj Kumar (Group Brand & Reputation Director, Aviva) and Chandar Pattabhiram (CMO, Coupa Software). The panel explores collaboration with C-Suite and the seismic shift from tribalism to being communal. The CMOs a...

C-Suite collaboration with CMOs Riham El-Lakany (Freddie Mac), Maryam Banikarim (Nextdoor), Martina Trucco (Micron Technology), Raj Kumar (Aviva) and Chandar Pattabhiram (Coupa Software)

August 28, 2020 19:34 - 1 hour - 84.2 MB

S1, Ep 10: August 6th. Margaret Molloy is joined by: Riham El-Lakany (Chief Marketing and Communications Officer, Single-Family at Freddie Mac), Maryam Banikarim (Head of Marketing, Nextdoor), Martina Trucco (VP & Global Head, Corporate Marketing & Communications, Micron Technology), Raj Kumar (Group Brand & Reputation Director, Aviva) and Chandar Pattabhiram (CMO, Coupa Software). The panel explores collaboration with C-Suite and the seismic shift from tribalism to being communal. T...

Transformation and brand building with CMOs Linda Boff (GE), Amy Martin Ziegenfuss (Hilton), Douwe Hilarius (Meritor), Stephanie Buscemi (Salesforce), and Mayur Gupta (Gannett)

August 28, 2020 19:32 - 59 minutes - 82.1 MB

S1, Ep 9: July 23rd. Margaret Molloy is joined by: Linda Boff (Chief Marketing Officer, GE), Amy Martin Ziegenfuss (VP, Global Brand Marketing, Hilton), Douwe Hilarius (Director of Product Strategy, Marketing & Comms., Europe, China, Japan, ASEAN, Meritor), Stephanie Buscemi (Chief Marketing Officer, Salesforce) and Mayur Gupta (Chief Marketing & Strategy Officer, Gannett). The panel explores marrying purpose and action and how crisis is pushing marketing back to its basics. The CMOs also sha...

Transformation and brand building with CMOs of GE, Hilton, Meritor, Salesforce and Freshly

August 28, 2020 19:32 - 59 minutes - 82.1 MB

S1, Ep 9: July 23rd. Margaret Molloy is joined by: Linda Boff (Chief Marketing Officer, GE), Amy Martin Ziegenfuss (VP, Global Brand Marketing, Hilton), Douwe Hilarius (Director of Product Strategy, Marketing & Comms., Europe, China, Japan, ASEAN, Meritor) and Stephanie Buscemi (Chief Marketing Officer, Salesforce). The panel explores marrying purpose and action and how crisis is pushing marketing back to its basics. The CMOs also share their commitments by answering the following question: “...

Transformation with CMOs Linda Boff (GE), Amy Martin Ziegenfuss (Hilton), Douwe Hilarius (Meritor), Stephanie Buscemi (Salesforce), and Mayur Gupta (Gannett)

August 28, 2020 19:32 - 59 minutes - 82.1 MB

S1, Ep 9: July 23rd. Margaret Molloy is joined by: Linda Boff (Chief Marketing Officer, GE), Amy Martin Ziegenfuss (VP, Global Brand Marketing, Hilton), Douwe Hilarius (Director of Product Strategy, Marketing & Comms., Europe, China, Japan, ASEAN, Meritor), Stephanie Buscemi (Chief Marketing Officer, Salesforce) and Mayur Gupta (Chief Marketing & Strategy Officer, Gannett). The panel explores marrying purpose and action and how crisis is pushing marketing back to its basics. The CMOs...

Community with CMOs Douwe Bergsma (Piedmont Healthcare), Katja Ollila (Stora Enso), Mohammed Abuazzah, MSc. (Ministry of Investment, KSA), Othon Vela (GPA) and Mike Fairburn (Sony Music Entertainment Middle East)

August 28, 2020 19:31 - 1 hour - 87.2 MB

S1, EP 8: July 15th. Margaret Molloy is joined by: Douwe Bergsma (CMO, Piedmont Healthcare), Katja Ollila (SVP, Communications and Marketing, Stora Enso), Mohammed Abuazzah, MSc. (Executive Director, Strategic Marketing, Ministry of Investment, KSA), Othon Vela (Marketing Director, GPA) and Mike Fairburn (General Manager, Sony Music Entertainment Middle East). The panel explores harnessing a brand’s core values during periods of crisis and doubt. The CMOs also share their commitments...

Community and brand building with CMOs of Piedmont Healthcare, Stora Enso, Ministry of Investment KSA, GPA and Sony Music Middle East

August 28, 2020 19:31 - 1 hour - 87.2 MB

S1, EP 8: July 15th. Margaret Molloy is joined by: Douwe Bergsma (CMO, Piedmont Healthcare), Katja Ollila (SVP, Communications and Marketing, Stora Enso), Mohammed Abuazzah, MSc. (Executive Director, Strategic Marketing, Ministry of Investment, KSA), Othon Vela (Marketing Director, GPA) and Mike Fairburn (General Manager, Sony Music Entertainment Middle East). The panel explores harnessing a brand’s core values during periods of crisis and doubt. The CMOs also share their commitments by answe...

Community and brand building with CMOs Douwe Bergsma (Piedmont Healthcare), Katja Ollila (Stora Enso), Mohammed Abuazzah, MSc. (Ministry of Investment, KSA), Othon Vela (GPA) and Mike Fairburn (Sony Music Entertainment Middle East)

August 28, 2020 19:31 - 1 hour - 87.2 MB

S1, EP 8: July 15th. Margaret Molloy is joined by: Douwe Bergsma (CMO, Piedmont Healthcare), Katja Ollila (SVP, Communications and Marketing, Stora Enso), Mohammed Abuazzah, MSc. (Executive Director, Strategic Marketing, Ministry of Investment, KSA), Othon Vela (Marketing Director, GPA) and Mike Fairburn (General Manager, Sony Music Entertainment Middle East). The panel explores harnessing a brand’s core values during periods of crisis and doubt. The CMOs also share their commitments by answe...