How CMOs Commit with Margaret Molloy artwork

C-Suite collaboration and brand building with Freddie Mac, Nextdoor, Micron Technology, Aviva and Coupa Software

How CMOs Commit with Margaret Molloy

English - August 28, 2020 19:34 - 1 hour - 84.2 MB - ★★★★★ - 22 ratings
Marketing Business Management branding leadership marketing executive cmo Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Transformation and brand building with CMOs Linda Boff (GE), Amy Martin Ziegenfuss (Hilton), Douwe Hilarius (Meritor), Stephanie Buscemi (Salesforce), and Mayur Gupta (Gannett)
Next Episode: Gen Z and brand building with CMOs Kenneth Mitchell (Snap Inc.), Stella Medlicott (Ericsson), Miki Toliver King (The Washington Post), Banali Luthra Malhotra (RAKBANK) and Lisa Tollman (Amgen)

S1, Ep 10: August 6th. Margaret Molloy is joined by: Riham El-Lakany (Chief Marketing and Communications Officer, Single-Family at Freddie Mac), Maryam Banikarim (Head of Marketing, Nextdoor), Martina Trucco (VP & Global Head, Corporate Marketing & Communications, Micron Technology), Raj Kumar (Group Brand & Reputation Director, Aviva) and Chandar Pattabhiram (CMO, Coupa Software). The panel explores collaboration with C-Suite and the seismic shift from tribalism to being communal. The CMOs also share their commitments by answering the following question: “What kind of working relationships are required with C-suite peers so that post-pandemic marketing plans build the brand and drive business growth? And what’s your commitment to collaboration and forging that relationship?”