Creativity with CMOs Judy Lee (Pinterest), Peter Giorgi (Celebrity Cruises), Sven Rudloff (Uniper), Chris Graham (B&Q) and Souad AlSerkal (Tabreed)

How CMOs Commit with Margaret Molloy

English - October 09, 2020 19:41 - 1 hour - 85.8 MB - ★★★★★ - 22 ratings
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Previous Episode: Partnerships and brand building with CMOs Khaled Ismail (Tetra Pak), Molly Battin (Delta), Sarita Rao (AT&T Business), Narine Galstian (SADA) and Jess Burns (Grubhub)

Next Episode: Enduring brands with CMOs Brian Kenny (Harvard Business School), Peter Jensen (Moleskine), K. Patrick Davis (Henkel), Paul Fletcher (Coutts) and Karen Kozak (Cargill)

S2 E4: October 7th 2020. Margaret Molloy is joined by Judy Lee (Global Head of Experential Marketing, Pinterest), Peter Giorgi (CMO, Celebrity Cruises), Sven Rudloff (VP, Brand and Channel Management, Uniper), Chris Graham (Director of Marketing, Planning and Communications) and Souad AlSerkal (VP, Strategic Communications, Tabreed). The panel explores how working remotely can make it easier to corral creative thinkers, writing the new rules of engagement in real time, the resilience of the human spirit and why in some areas, creativity continues to be undervalued. CMOs also share their commitments by answering the following question: "What has COVID taught you about creativity, where do you look for inspiration, and finally, what is your commitment to replenishing your energy?"