Community and brand building with CMOs of Piedmont Healthcare, Stora Enso, Ministry of Investment KSA, GPA and Sony Music Middle East
How CMOs Commit with Margaret Molloy
English - August 28, 2020 19:31 - 1 hour - 87.2 MB - ★★★★★ - 22 ratingsMarketing Business Management branding leadership marketing executive cmo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
S1, EP 8: July 15th. Margaret Molloy is joined by: Douwe Bergsma (CMO, Piedmont Healthcare), Katja Ollila (SVP, Communications and Marketing, Stora Enso), Mohammed Abuazzah, MSc. (Executive Director, Strategic Marketing, Ministry of Investment, KSA), Othon Vela (Marketing Director, GPA) and Mike Fairburn (General Manager, Sony Music Entertainment Middle East). The panel explores harnessing a brand’s core values during periods of crisis and doubt. The CMOs also share their commitments by answering the following question: “What have you recently learned that has changed your view of the role your brand plays in your community? And what is your commitment to ensuring your brand plays an appropriate leadership role in your community?”