Purpose and brand building with CMOs of American Express, Tata, Tugende, Western Union and Schneider Electric

S1, EP 7: July 9th. Margaret is joined by: Clayton F. Ruebensaal (EVP, Global B2B Marketing, American Express), Rajashree Ramakrishnan (CMO, Tata Consultancy Services), Paul Chaggar (Chief Commercial Officer, Tugende), Muriel Lotto ( CMO, Western Union) and Monique Elliott (SVP, Global Marketing, Industry Automation, Schneider Electric). The panel explores how brand purpose has come to life during the COVID-19 era. The CMOs also share their commitments by answering the following question: “What have you learned during this COVID-19 time that will change your leadership in the future, and what is your commitment to building cohesiveness across your global team?”