Racial equity and brand building with CMOs of H&R Block, YMCA of Greater Seattle, Mary Kay, Lindt and TEGNA
How CMOs Commit with Margaret Molloy
English - August 21, 2020 17:42 - 56 minutes - 78 MB - ★★★★★ - 22 ratingsMarketing Business Management branding leadership marketing executive cmo Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
S1, E4: June 4th, 2020. Margaret Molloy is joined by: Vinoo Vijay (Chief Marketing Officer, H&R Block), Alonda Williams (SVP and Chief Experience Officer, YMCA of Greater Seattle), Sheryl Adkins-Green, (Chief Marketing Officer, Mary Kay, Inc.), Andrew Curran (Global Head of Marketing, the Lindt Group) and Meredith Groban Conte (Vice President, Consumer and Ad Sales Marketing, TEGNA). The panel explores COVID-19 and racial injustice. A single overarching theme emerges and that’s the importance of empathy. The CMOs also share their commitments by answering the following question: “How do you strive to ensure your company is responsive to your entire community: including employees, new talent, customers, investors and the community at large? As a leader of a marketing team, what is your personal commitment to being responsive?”