Special Edition: Gen Z. "Marketing to my generation is quite complicated."

How CMOs Commit with Margaret Molloy

English - August 24, 2020 13:21 - 52 minutes - 72.7 MB - ★★★★★ - 22 ratings
Marketing Business Management branding leadership marketing executive cmo Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: "Leadership is about connecting people to purpose". Featuring Freddie Mac, Nextdoor, Micron Technology, Aviva and Coupa Software

Next Episode: PRIDE and brand building with CMOs of Dropbox, Microsoft, Poshmark, TSB Bank and Caesars Entertainment Corporation

S1, E5: June 18th, 2020

Gen Z Edition. Global CMO of Siegel+Gale, Margaret Molloy, hands the mic to her son Emmet to moderate the discussion. Together with the kids and their parents, we explore how brands can excite (or alienate) young consumers; where Gen Z’ers seek out inspiration and which brands are getting it right. With guests:
Alicia Tillman, Global Chief Marketing Officer, SAP
Jamie Moldafsky, Chief Marketing Officer, Wells Fargo
Madhur Aggarwal, SVP, Digital Channels & Experience, Pearson
Arlene Amitirigala, Head of Engagement and Employee Communications, Diageo
Angela Pih, Chief Marketing Officer, Papa & Barkley

Download and listen to hear how the current pandemic has influenced their leadership styles, the resilience of the human spirit and what positive takeaways we can incorporate in the future. Subscribe to this series for continued CMO insight—and leave a rating and review to join our community.