Agility and brand building with CMOs Tariq Hassan (Petco), DyShaun Muhammad, (Uber/Uber Eats), James Humphreys (Quest Diagnostics), Kieran Hannon (Openpath) and Ruth Rowan (NTT)

How CMOs Commit with Margaret Molloy

English - August 21, 2020 17:41 - 58 minutes - 80.6 MB - ★★★★★ - 22 ratings
Marketing Business Management branding leadership marketing executive cmo Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: “Curiosity, generosity and fostering dreams.” Featuring CVS Health, Diageo, HPE, Penske Transportation Solutions and Dow

Next Episode: "Embracing constraints, teamwork and humility." Featuring eos, NHL, Emirates NBD, The Leukemia & Lymphoma Society and Mount Sinai Health System

S1, E2: May 7th, 2020. Margaret is joined by: Tariq Hassan (Chief Marketing Officer, Petco), DyShaun Muhammad, (Global Head of Brand Marketing, Uber/Uber Eats), James Humphreys (Chief Marketing Officer, Quest Diagnostics), Kieran Hannon (Chief Marketing Officer, Openpath) and Ruth Rowan (Chief Marketing Officer, NTT). The panel explores the importance of marketing agility and the notion of serving not selling to customers. The CMOs also share their commitments by answering the following question: “How do you want your brand to reemerge post-pandemic, and what commitment are you going to make to get there?”