"This sharper focus on impact unleashes dramatic clarity." Featuring GE, Hilton, Meritor, Salesforce and Freshly
How CMOs Commit with Margaret Molloy
English - August 24, 2020 03:51 - 1 hour - 82.8 MB - ★★★★★ - 22 ratingsMarketing Business Management branding leadership marketing executive cmo Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
S1, E9: July 23rd, 2020
One of the universal branding themes to emerge from COVID-19 is the age-old notion that great brands come to life in the context of their community. Our conversation examined that concept, from how fierce competitors have come together to collaborate and support local communities to harnessing a brand’s core values as a north star during periods of crisis and doubt. With guests:
Linda Boff, Chief Marketing Officer, GE
Amy Martin Ziegenfuss, VP, Global Brand Marketing, Hilton
Douwe Hilarius, Director of Product Stratgey, Marketing & Comms., Europe, China, Japan, ASEAN, Meritor
Stephanie Buscemi, Chief Marketing Officer, Salesforce
Mayur Gupta, Recent Chief Marketing Officer, Freshly
Download and listen to hear how the current pandemic has influenced their leadership styles, the resilience of the human spirit and what positive takeaways we can incorporate in the future. Subscribe to this series for continued CMO insight—and leave a rating and review to join our community.