How CMOs Commit with Margaret Molloy artwork

"The importance and the real value of brand purpose." Featuring Petco, Uber Eats, Quest Diagnostics, Openpath and NTT

How CMOs Commit with Margaret Molloy

English - August 21, 2020 17:41 - 57 minutes - 78.6 MB - ★★★★★ - 22 ratings
Marketing Business Management branding leadership marketing executive cmo Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: “Curiosity, generosity and fostering dreams.” Featuring CVS Health, Diageo, HPE, Penske Transportation Solutions and Dow
Next Episode: "Embracing constraints, teamwork and humility." Featuring eos, NHL, Emirates NBD, The Leukemia & Lymphoma Society and Mount Sinai Health System

S1, E2: May 7th, 2020

This panel discussion explores how the pandemic has influenced CMO leadership styles and branding programs; the importance of agility among marketers; and the idea of serving—not selling—to customers. With guests:
• Tariq Hassan, Chief Marketing Officer, Petco
• DyShaun Muhammad, Global Head of Brand Marketing, Uber/Uber Eats
• James Humphreys, Chief Marketing Officer, Quest Diagnostics
• Kieran Hannon, Chief Marketing Officer, Openpath
• Ruth Rowan, Chief Marketing Officer, NTT

Download and listen to hear how the current pandemic has influenced their leadership styles, the resilience of the human spirit and what positive takeaways we can incorporate in the future. Subscribe to this series for continued CMO insight—and leave a rating and review to join our community.