HomeBiz Startup TV
243 episodes - English - Latest episode: 20 days ago - ★★★★★ - 1 ratingHave you dreamt of firing your boss and starting a business of your own from home? This weekly show for the new online business owner provides information on marketing skills, tips and actionable strategies to start and grow your own home business. Learn sales training, customer support and online marketing , internet systems setup, free software and tools, empowerment strategies and success mindset techniques for the home business entrepreneur. Get your weekly dose of home business mentorship from Jane Gardner, a home business entrepreneur for the past several decades.
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Episodes
Being an Educator develops your Brand
June 25, 2024 07:00 VideoSo what is a brand? Well, a brand is not just your colors and your logo for your business. It is your mission, your values, your commitment to service, um, how you interact with your customers, et cetera, expressed in your social media, your website, your business, your publications, how you do business, what you sell, everything. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow t...
Develop your Mindset as your Business grows
June 18, 2024 07:00 VideoToday it's all about developing your entrepreneurial mindset. We're going to just do a summary of the principles on entrepreneurial mindset on build your business, implement, get into action and grow. We are week 49, I believe, and we're almost time to wrap it up, but we're going to just do the presentation. I might even just stay on screen just to prove it is me doing it. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these pri...
Special Events to Grow Your Business
May 28, 2024 07:00 VideoWe're going to talk about a way that you can promote your core ideas and also of course, get more people into your audience who are interested in your ideas and maybe want to follow along and get involved.. you will need to give back to your tribe and community by doing a special event. For example, this will be one of the few times when you will not do a weekly workshop because no one can do more than one workshop because this one is going to be a daily video diary. The reason is you'll ...
The Secret to Getting More Done is Systems
May 21, 2024 07:00 VideoOne secret to getting more done and having less stress in your life and being more profitable, of course, is to have Systems. The secret is of course, Systems. So you have to have Systems. There are four essential areas of your business. You feel frustrated when your efforts don't lessen your stress, bring flexibility, produce big results, or eliminate your problems.. Have a system for each of those four areas that is habitual and repetitive. You're most likely finding you go into stress, ...
How to Get Customers as Affiliates the Right Way
May 14, 2024 07:00 VideoWhat not to do when raising an affiliate army. So what not to do in your community in order to build your affiliates. Be careful not to communicate that one of the selling features of your product is that the customer will be able to make money as an affiliate. You don't want your customer to join and be in your community just because they can make affiliate commissions. You want people to purchase your product and your service because they want it, not because they can be an affiliate. In...
Build a Community around your Ideas
May 07, 2024 07:00 VideoThis is all about how you can build your tribe or build your fans of people, build your audience who are interested in what you talk about into a community. You're building a community around your ideas so that people collect around those ideas. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and acti...
The Purpose of your Learning Center
April 30, 2024 07:00 VideoThe purpose of your learning center in your business is to sell your products, to sell multiple products that are in your learning center. You also going to put your free training courses and free training ideas and free training case studies and sell them in your learning center. And you're going to gather and you're going to interact with your customers in your learning center. And you're going to add your weekly workshops which are free. Say let 20 minutes trainings in out of the learni...
Create Performance Art for your Audience
April 24, 2024 07:00 VideoYou will want to be doing something interesting that is relevant to your business and your brand. It will demonstrate that you're learning as well as applying core principles. There's a principle in content marketing called build in public and this is basically what we are doing that will formulate your content factory. It's a unique experience where you're out testing what you teach and proving it right. So for example, you could, do a challenge, for 30 days for email marketing. In Build ...
Be a Media Mogul to Attract your Audience
April 16, 2024 07:00 VideoSo you have to decide which media is going to be your thing. So the reason that you're doing this is that you're looking at determining your profit margin. In Dan Kennedy's book no BS time management, he says that all we need is determine how much an hour of our time is worth. It's basically the goal we've set, broken into hours. So 10,000 monthly, let's say that's your goal for income divided by reasonable hours worked, whatever that number is, is what you need to be making in order for t...
Do Affiliate Promotions
April 09, 2024 07:00 VideoWho are the information product creators? Who are the people out there who are creating products that are informative, that are relevant and of interest to the people who are on your email list. So you want to develop a list, a sublist of your dream 100 and you probably can guess who these would be. These are the people that sell information products. You then want to segment out those that have affiliate programs. Depending on what niche you're in, this could be a very small list. So th...
Create a Content Factory with a Challenge
April 03, 2024 07:00 VideoI want you to think about taking your customers on a journey. So the journey and teach method is a method that will help you to create content. You're going to create hyper unique products and services. Because once you take your audience or your customers on a journey, you save that journey and create a product from it. Because of course it will have results. Because a journey has a beginning, a middle and an end. And the end may be good, the end may be bad, but you always have an end. So ...
Strategic Marketing at the Product Offer Level
March 26, 2024 07:00 VideoYou can build affiliate relationships for every product launch. So if people know that you are doing products monthly and that there's always going to be an offer next month, then they'll be attracted to you in terms of being an affiliate for you as well as maybe using your product as a bonus for their launches. And you will always have an upsell and a cross sell for every product that you launch. So you are not going to be someone who has one product, one course to sell. In Build your Busi...
Doing Product Research
March 19, 2024 07:00 VideoSo, every business has research and development, and this is a part of a business that is basically research. So you are learning in an area where you have an idea of what the questions are but don't know the answers to. So you're doing your research about your audience and finding out what their problems are and figuring out a one problem, one solution product for them to solve that problem so that they get a result. In Build your Business I go over the 15 principles in detail over 52 week...
Do a Weekly Workshop
March 12, 2024 07:00 Videon doing a weekly workshop, you're teaching, right? It's not a sales webinar. You're not always selling. You do make an offer at the end of the program, but the idea in the session isn't to get customers to make an emotional decision and buy anything. So it's not a sales webinar, it's a teaching webinar. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps ...
Be an Expert in your Niche
March 05, 2024 08:00 VideoWe know we are an expert and we're an educator and that we want to educate on this subject. So we're serving people that don't know yet if they need our help or not. So you have to have the mindset that you have value. You want to train on that value and you want to share that value with others because you know about what the value is as an educator and the information. So we're going to teach what we know until we start to build an audience.In Build your Business I go over the 15 principl...
Develop your Brand as your Business Grows
February 27, 2024 08:00 VideoToday we're going to be talking about your brand because we have 15 principles that if you use them, you will build your businessIn Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree
Mindset Traits of the Successful Entrepreneur
February 20, 2024 08:00 VideoIf you are here and you're thinking about having your own business and you've already started thinking about growing and being an entrepreneur, so you're on the right road. So the mindset of the entrepreneur, there are certain traits of a successful entrepreneur, and I think we can all agree that having a positive attitude about your business is always good for success. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these princip...
Developing Your Core Values in your Business
February 13, 2024 08:00 VideoSo we're going to talk about identifying your own personal core values and you then can identify what your business core values will be and how you're going to communicate them to everyone associated with your business. So we've got to use strategies to help you implement your core values to make sure your business stays on track. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow th...
Put Systems in Place
February 06, 2024 08:00 VideoToday we're looking at putting the systems in place. So there are four areas of your business to systematize, at least. And if you don't focus on all four areas, you will become stressed, become, um, overworked. So you need to lessen your stress. You need to bring flexibility and freedom into your business. And having these systems in place will also make you produce bigger results and eliminate a lot of the problems you might have by doing everything on your own as a solopreneur. In Build ...
Incentivize your Customers to Promote
January 30, 2024 08:00 VideoSo today it's all about raising and building your affiliate fans, getting your customers to be your raving fans and promote you to their audiences. So one of the ways that we can do that is by free offers and viral applications within your business. Free can always attract fans, so you've got to be able to produce freebie contact almost on autopilot. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business wi...
Goals for having a Community
January 23, 2024 08:00 VideoSo we are looking at what is an online community for your brand? Your brand will be different from my brand, so your community will be different from my community. So we have to look at a structure online for people to interact with you and possibly each other around principles that you're teaching in your workshops and your products. It is a place for people to make sense of what it is that your philosophy is and what is it is. And you can have one or several layers to your community based ...
Build a Learning Centre
January 16, 2024 08:00 VideoSo why do we want a learning center? Well, this is going to be your signature offer until you develop one where you have social proof and you've developed your coaching model so that you have your high ticket offer. So this is going to be the initial continuity offer. You want to consider what your signature offer is going to be and then divide it by twelve to get your monthly pricing. But you need to have a lot of members to justify the cost. So your learning center will be a step in towar...
Build your Network Locally
December 05, 2023 08:00 VideoAlways build your network locally. There's a lot of local people in your local businesses in your area that probably don't even have an email list and of course, you can always educate them with your workshop on why they should have a list. And that would be one thing that you could do, or why they should have a podcast, depending on their business. And maybe then you'll become someone who they want to connect with and collaborate with. In Build your Business I go over the 15 principles in ...
Create a Content Factory
November 28, 2023 08:00 VideoTo create a Content Factory I could document my 30 day challenge to create an online business, I could document each day's progress, the pros and cons and then I could sell that as a product for others who want to maybe set up their own internet business. Documenting the journey means that you will chronicle a diary each step of the process. So one of the good things about doing it this way is that you can use your experience to create products that are interactive. So anyone who maybe buys...
Consistent Marketing Framework
November 21, 2023 08:00 VideoA consistent marketing framework assumes you're willing to do a few little things right and be very consistent with them. Some things will not work until they work for you, or some things will not work at all, and you will get rid of them. You must take actions consistently of creating USPS at the brand and product level. And for those of you who don't know what a USP is, it's your unique selling proposition how you stand out from your competitors. If you're having a weekly workshop and ed...
Product Snowball and Implementation
November 14, 2023 08:00 VideoProduct Snowball is the concept that you create a product, you make an offer, it becomes an asset, and you continue making products, you're continuing making an offer, you're continuing to create assets in your business and make a production line of products. And your product snowball gets bigger. Your assets gets more as you build more products. And obviously you get sales if you make an offer and make a sale. But the concept behind this is creating assets for your business that are produc...
Doing a weekly workshop based on your offers
November 07, 2023 08:00 VideoSo, doing a weekly workshop will be the place where you'll be creating your content. But first you're going to start with the offer of what you want to sell them. So you ask yourself, what is the offer that you want to make them? And how can you do a weekly workshop that is about this product or about this topic? So instead of developing a publishing schedule, you consider working from your launch schedule. In Build your Business I go over the 15 principles in detail over 52 weeks. If you ...
Be an Educator and Stand out from the Competition
October 31, 2023 07:00 VideoToday we're going to be talking about standing out from your competition when you position yourself as an educator. You've got to re-adjust and ignore a lot of your competition, but at the same time you need to study your competition to make sure that you're differentiating yourself from your competition. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action step...
Develop your Brand
October 24, 2023 07:00 VideoSo you need to know what your business is and your message, which you do anything with, your website or social media. However, just get started developing a brand as it can change easily through time. Now, what is a brand? For me, a brand is your promise, your commitment, and what you stand for and stand against in your business. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow thi...
Develop your Growth Mindset
October 17, 2023 07:00 VideoEvery small business owner and entrepreneur is in a relentless pursuit to grow your business. And you usually do this by looking at external things like outsourcing, accounting, installing automation so they can focus on more important matters. They may try out new marketing tactics or sales strategies. All these are external measures that can make a tremendous difference in your business. Mindset plays strange tricks on us. We see things the way our mind has instructed our eyes to see. We ...
Develop your Core Values
October 10, 2023 07:00 VideoSo we're going to go deeper into developing your core values and give you some examples of businesses that have core values and who display them on their website and everywhere. So let's get started. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree
Get Systems in Place
October 03, 2023 07:00 VideoSo we want to put our systems in place. So statistics and reports have shown that up to 90% of all people who start a home based business quit within 90 days. What do you need to do with this to get systems? Systems are used to automate your processes. Systems can include software, hardware management, and even paper and pen. As you grow, you will no doubt need systems to automate nearly every aspect of your online business so you can focus on your vision. If you're the brains behind your b...
Build an Affiliate Army
September 26, 2023 07:00 VideoSo you have to keep an eye out for those ideal ambassadors of your business. And then a client is someone who refers you and they refer your business. They work with you on a one on one basis. You have contact with them almost. Every week and they also are a fan and ambassador for your business. So you want to have as many customers as you can develop as you have in your business process at many stages through the business process. In Build your Business I go over the 15 principles in detai...
Create a Community around Ideas
September 22, 2023 07:00 VideoWhat you want to do is build a community around your ideas. Now, this is important to create a community around your ideas and for your branding, because it's not the Facebook group or the YouTube comments that create your community, it's the ideas you believe in. It's about what you teach. It's about you and your personality. People will come back because of your ideas, who you are, what you teach, what you believe. In Build your Business I go over the 15 principles in detail over 52 weeks....
Build a Learning Center
September 05, 2023 07:00 VideoWhy build a learning center you ask? Well, this is going to be your signature offer until you develop one where you have social proof and one where you have developed a coaching method. So what I mean is a learning center will have some assets in it products. To sell and trainings to show anyone who buys the proof about who you are. And then after building that, you will also have your signature offer like coaching or developing a service, et cetera, where you've got testimonials and stuff...
Get Into Production Mode
September 01, 2023 07:00 VideoWe've talked about your values and how they and your mindset and your brand and how they should all integrate and be part of everything that you do, including your products as well as your services. And then we talked about creating a consistent and authentic and be visible with your weekly workshop and being an educator. So we're going to put this all together and then we're going to basically focus down. So this is basically the principle. Of getting into production mode. So it's time to i...
Be a Media Mogul
August 22, 2023 07:00 VideoWe're going to master One Media for traffic. So this is the traffic section of the principles. You've set up your weekly workshop, you've decided on your values that you're going to speak on. You've got content, action creation of content based on what you're doing. And now we're going to talk about mastering only One Media for traffic. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so fol...
Build a Massive Network
August 15, 2023 07:00 VideoSo we're going to look at the principles of building a massive network, get out on the Internet and get people to know you. So the growth in your business will come from partnerships and associations and growing your email list, et cetera. So how can you grow your business with partnerships? How can you find partners and associated people and collaborators? Well, you could do a training for free for marketers and their audiences. People love that. They love free and don't make an offer or ...
Create a Content Factory
August 09, 2023 07:00 VideoWhat I'm telling you is you have to have a principle of being a content factory in that you use what you're already doing and make it into content for your social media and your platforms, et cetera. So while direct response is valid and it works, you will want to have people that buy from you who are congruent with where you are taking them, what you believe in and what you do. So you want your tribe. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow...
Develop a Strategic Marketing Framework
August 01, 2023 07:00 VideoSo we're looking at how to create an irresistible offer. So once you have your product that you want to sell, you have to ask yourself, what could you put into the product and add as a bundle to it to create? Irresistible offer. Could you add videos? Could you have the text transcripts from the product creation? In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for acti...
Build a Product Snowball on Build Your Business in 52 weeks
July 26, 2023 07:00 VideoSo I've got a little demo here, which, hopefully, you will understand why I call it a product snowball. So basically, you build a product. And of course, once you have that product, it's an asset. So you have one asset with one product, and then you build another product. And you've got two assets and you've got three assets and four assets, et cetera, et cetera, on a continuous basis. You are being a producer and producing products, which is creating assets for your business that you can s...
Do a Weekly Workshop
July 19, 2023 07:00 VideoWhy to do a weekly workshop to get you visibility, authority and expert status as you position yourself as an educator. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree
Position Yourself as an Educator on Build Your Business in 52 weeks
July 11, 2023 07:00 VideoWe're sharing our business, our expertise. We are serving the people that don't know yet if they need our help or not is also another way. We are also sharing our knowledge by being an educator. We're going to teach what we know until we start to build an audience. We don't have to just hang around for a year on the internet thinking about, oh, what can I do? Or who can I talk to? Who can I sell to? What we do is we just get out there and start educating people on what we know. ...
Build your Brand on Build Your Business in 52 weeks
July 04, 2023 07:00 VideoWhat is a brand? Now, I know for most people they say that a brand is your colors and logos, but it's not just your colors and logos for your business. It is you expressing your mission, your values, your commitment to service everywhere that you exist on the internet, as well as, of course, offline. So you always talk about your values and your mission on social media, on your website, in all your publications. But also you use the brand to express what you stand for and what you stand agai...
Build your Business in 52 weeks - Your Entrepreneurial Mindset
June 27, 2023 07:00 VideoWhen starting or growing your home business, there are 15 principles that will help your business grow. So today it's going to be about developing your entrepreneurial mindset. So today we're going to be looking at the mindset traits of the entrepreneur. These are some of the traits that you need to have for success, and if you don't have them, don't worry, you just have to be able to train yourself to have these traits in order to have success, and we'll go into more detail next time about ...
Build your Business in 52 weeks Week 3 Your Core Values
June 20, 2023 07:00 VideoWhen starting or growing your home business, there are 15 principles that will help your business grow. So today it's going to be about developing your core values for your business. So, identify your own personal core values to help you guide you in choosing your business core values. So you identify your own business core values and communicate them to everyone associated with your business and use strategies to help you implement your core values to make sure your business stays on track...
Build your Business in 52 weeks Week 2 Quantify your Goals
June 13, 2023 07:00 VideoWhen starting or growing your home business, there are 15 principles that will help your business grow. So today it's going to be about quantifying your goals. If you implement, get it into action, you will grow. So quantifying what you need to build a business. You don't need a huge client list. All you need are dedicated people who know and understand what you do and are interested in following you. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow a...
Build your Business in 52 weeks Introduction
June 06, 2023 07:00 VideoWhen starting or growing your home business, there are 15 principles that will help your business grow. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree
Quantifying your Goals on Build Your Business
October 31, 2022 07:00 VideoQuantifying your Goals for Income in your Business will help you realize SMART goals for building your Business. With true fans of your business you can build a $100000 business in one year if you understand the principles behind growing your business. But this series Build your Business for 52 weeks is for those of you who want to build your business and grow.
Moving Forward with your Business
October 19, 2022 07:00 VideoNow we know where we are in our progress how are we going to move forward with our business? Setting some SMART Goals again and creating Action Steps and deadlines will keep us moving forward. To get “The 5 Elements of your Own Business “ book and workbook go to https:/jane-gardner.com/5steps