I want you to think about taking your customers on a journey. So the journey and teach method is a method that will help you to create content. You're going to create hyper unique products and services. Because once you take your audience or your customers on a journey, you save that journey and create a product from it. Because of course it will have results. Because a journey has a beginning, a middle and an end. And the end may be good, the end may be bad, but you always have an end. So whether you're selling information or other products, there are times when you'll need to develop an attention building activity that serves as the basis for new products and content. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree