You will want to be doing something interesting that is relevant to your business and your brand. It will demonstrate that you're learning as well as applying core principles. There's a principle in content marketing called build in public and this is basically what we are doing that will formulate your content factory. It's a unique experience where you're out testing what you teach and proving it right. So for example, you could, do a challenge, for 30 days for email marketing. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree