What I'm telling you is you have to have a principle of being a content factory in that you use what you're already doing and make it into content for your social media and your platforms, et cetera. So while direct response is valid and it works, you will want to have people that buy from you who are congruent with where you are taking them, what you believe in and what you do. So you want your tribe. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree