So I've got a little demo here, which, hopefully, you will understand why I call it a product snowball. So basically, you build a product. And of course, once you have that product, it's an asset. So you have one asset with one product, and then you build another product. And you've got two assets and you've got three assets and four assets, et cetera, et cetera, on a continuous basis. You are being a producer and producing products, which is creating assets for your business that you can sell. And of course, these products will or will not sell, depending on what we're going to talk about today In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree