So, doing a weekly workshop will be the place where you'll be creating your content. But first you're going to start with the offer of what you want to sell them. So you ask yourself, what is the offer that you want to make them? And how can you do a weekly workshop that is about this product or about this topic? So instead of developing a publishing schedule, you consider working from your launch schedule. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subscribe to get workbook and action steps at https://implement.club/bybfree