Funnel Fella Radio With Scott Dudley

FFR060 - The Fundamentals Of Getting Ranked On The First Page Of Google With Peter Butler

In this episode I interview Peter Butler the Managing Director of www.SmarterWebsites.com.au in Perth, Australia. Peter discusses the most important things business owners need to be focusing on to have a website that actually gets results, and also rank on the first page of the Google search engines.     SHOW LESS      

FFR059 - 5 Conversion Rate On A 10k Webinar With Dave Arena

In this episode I interview Dave Arena from www.ConversionDiagnostics.com, which is a funnel agency specifically for high ticket coaches and course creators. During the interview he goes in-depth about a $10k webinar funnel he created for a client that was getting a nice 5% conversion rate.          

FFR059 - 5% Conversion Rate On A 10k Webinar With Dave Arena

In this episode I interview Dave Arena from www.ConversionDiagnostics.com, which is a funnel agency specifically for high ticket coaches and course creators. During the interview he goes in-depth about a $10k webinar funnel he created for a client that was getting a nice 5% conversion rate.          

FFR058 - How To Get The Right Balance Between Automation And Building Relationships With Duane Zingale

FFR057 - How To Get Featured on Forbes.com With Jen Gordon

FFR056 - 10:1 ROI For A Gym Owner Pre COVID With Koen De Wit

FFR056 - 101 ROI For A Gym Owner Pre COVID With Koen De Wit

FFR055 - How To Swipe Proven Sales Copy To Persuade People To Buy With Mike Schauer

FFR054 - 23000 Leads in 24 Hours With Kevin Beeftink

FFR053 - Being Your Customer Avatar With Liane Chase

FFR052 - The Four Different Tiers Of Funnels

Today I want to talk some more about the value ladder, and the four different types of funnels that sit on each level of the value ladder.    Lead Funnels   Unboxing Funnels   Presentation Funnels   Phone Funnels

FFR051 - Price Testing With A Last-Minute Discount

Today I’m going to talk about a little trick I learned in Dan Siroker and Pete Koomens book, “A/B Testing” regarding testing price to maximize revenue. They call it the "Last-Minute Discount".   Split testing price is super important as otherwise you are just guessing what is the ideal price. Obviously a lower price would usually lead to more sales, and a higher price results in more profit. So the trick is in finding the sweet spot that provides the most revenue.    Sometimes it makes ...

FFR050 - The Five Step Otimization Plan

Today I’m going to summarize the simple 5 step approach to optimization that Dan Siroker and Pete Koomen provide in their book, “A/B Testing”.    Step 1: Define Success   Step 2: Identify Bottlenecks   Step 3: Construct A Hypothesis   Step 4: Prioritize   Step 5: Test

FFR049 - How Much Money Can You Afford To Lose To Acquire A Customer

FFR048 - The Three Core Funnels

Today I’m going to be taking a look at one of Russell Brunson’s books - title The Three Core Funnels.   This most interesting thing about this book is that Russell reveals that 95% of his revenue comes from just three basic funnels... and how by following basic fundamentals you can succeed by using a combination of these 3 funnels as well.    So these 3 funnels tie in perfectly with the concept of the value ladder that Russell talks about in Dot Com Secrets.    So to keep things simpl...

FFR047 - Dont Break the Chain

Today I want to talk a bit about the importance of building your own platform online, and a method I used to kill the procrastination that many people suffer from.    When Jerry Seinfeld was an up-and-coming comedian, he made a commitment to write one joke a day. Just one funny line, nothing huge.    He had a big calendar of the whole year on a wall in his apartment. Every time he wrote a joke, he put a red X on that date.   Before long he had a growing chain of red X’s on the calenda...

FFR046 - [Traffic Secrets] Who is Your Dream Customer

Today I”m going to do a summary of the first chapter of Russell Brunson’s new book “Traffic Secrets”   He started on Google Adwords and was making some money until Google increased their prices.   Then came the big Google Slap where they kicked off a lot of advertisers and banned them.     Google only wanted the really big advertisers on their platform and didn’t care about the small guys who were causing 90% of their hassles   Google Panda & Penguin made it even worse   Facebook ...

FFR045 - The Importance Of Congruent Targeted Lists And Segmentation With Brian Kurtz

FFR044 - How Sophisticated Is Your Market

So today we’re going to continue this mini series discussing Eugene Schwart’s teachings.   We’ve already looked at 2 of the 3 things you need to get clear on before deciding what goes into your headline, which are... The mass desire that motivates your market The state of awareness your market has about your product.    The third thing you need to know is the state of sophistication of your market... or in plain English... how many similar products to yours have your audience been to...

FFR043 - Why You Need A Mass Desire For A Successful Funnel

Today I want to continue this mini series based on the amazing work of Eugene Schwartz by talking about the importance of mass desire... or what could also be classified as “demand”.     The most important thing to realize about this is that copy on it’s own cannot create desire for a product,simply because the mass desire must already be there. And as Schwartz said, “you cannot create it or fight it.   However you can, and must, direct it, channel it, focus it onto your particular prod...

FFR042 - How To Capitalize On Your Prospects State Of Awareness

Today I want to talk about something that is often forgotten when putting together an advertising promotion, and that is what Eugene Schwartz called the “prospects state of awareness” for the product you are trying to sell.     You see, the average prospects state of awareness about your products determines how you should approach the ad... so it piques their interest... and gets them to either read or watch your sales message.    According to Schwartz, the first two things you need to ...

FFR041 - The Most Valuable Real Estate In A Funnel

One thing many marketers get confused about is how long you should wait to try to sell someone who has just opted in as a lead.    And should you wait and build a relationship first before asking them to buy something?    It seems there are varied opinions about this... for example there are ascension type email sequences that some well known marketers use to build a relationship before selling.    But there’s an old saying that sums it up perfectly for me... always strike while the i...

FFR040 - How To Tell When A Split Test Result Is Statistically Significant

One of the most common questions I get is how do you know when to declare a winner in a split test... and also how much traffic do you need to send to it.    One thing to keep in mind is the more traffic you can send to a split test the better... as if one page has only 12 views and the other page has 8 views you can’t call that a proper split test.   But really the amount of hits a page has got is irrelevant, what really matters is whether the result is statistically significant or not...

FFR039 - Why The Value Ladder Is So Important

In Russell Brunson’s book, Dot Com Secrets, he talks about the importance of creating a Value Ladder for your business before even thinking about creating any funnels.    And once you understand the purpose of a value ladder, it’s clear why you should not just be offering one product or service.

FFR038 - The Ultimate Funnel Planner For Multi Step Conversion Funnels

When starting to build any funnel it’s vital to put plenty of time into planning out your strategy carefully to ensure your funnel is both attractive to your target audience and is also profitable for you.    A helter skelter approach to this will almost always lead to failure. The whole process has to make sense and strike the right balance between what your customer wants and what you want.    And that’s where an excellent resource from the Conversion Rate Experts is highly useful. Le...

FFR037 - The 8 Things You Need For An Effective Lead Magnet

The entry point to most sales funnels for cold traffic is a lead magnet... so it’s crucial you get this first step right otherwise the success of your funnel is doomed from.   Obviously if you are getting hardly any opt-ins then that means you won’t be getting many sales (if any).   And it also means you won't be able to reach many people with follow up messages or broadcasts either, so it makes it hard to become profitable.    The conversion rate of your lead magnet is crucial to the...

FFR036 - Advantages Disadvantages Of Multiple Funnel Paths

An interesting point that Ben Moote raised in a recent podcast interview I did with him was keeping things simple without too many funnel paths.    I think this is an excellent point he made for people who are relatively new to funnels and are still figuring out how to make them work.    A good example is setting up quiz funnels where you have multiple different scenarios that take the user down a specific customized path based on how they answer the quiz.    Here are some downsides t...

FFR035 - Is Beautiful Design Important For Funnels?

One thing I’ve found rather amusing is the common perception that it’s important to have a beautifully designed funnel that “looks amazing”.     To put this into perspective, I’m not saying you should be sloppy and throw something together without caring... as a funnel that looks like a 5-year-old has built will put people off.   However, those that are frequently obsessing about making pages look amazing are really missing the point...   The 3 most important factors of any funnel are...

FFR034 - Why Buttons Should Actually Look Like Buttons

I’ve literally looked at thousands of funnels over the last 5 years... and one thing that really stands out to me is how many funnels are designed with buttons that don’t even look like buttons.    Here are some examples of what I’m talking about:   Submit buttons that look almost exactly the same as label background colors on order forms   Buttons the same matching color scene as the rest of the page   Big huge buttons... either super wide or multiple lines   No icons or arrows o...

FFR033 - The Science Of Funnel Hacking With Ben Moote

FFR032 - The Oreo Test With Paul Counts And Shreya Banerjee

FFR031 - The Two Most Important Metrics For A 7 Figure Funnel with Bryan Dulaney

FFR030 - How To Avoid Losing Goodwill With Your Prospects

Today I’m going to be taking another look at Steve Krug’s great book on web usability, “Don’t Make Me Think”. There’s a chapter in the book called “Things That Diminish GoodWill” and I’m going to be giving my spin on each point he makes, and how it relates specifically to funnels. So let’s get straight into it:   Hiding information the user wants such as price, or to a lesser degree... information about being sent marketing emails if you sign up for a list.    Making what should be simp...

FFR029 - Ultimate Guide To Actions You Should Be Tracking

When it comes to tracking and optimizing your funnels it can be confusing knowing where to start and what to start measuring.    Afterall there are dozens of things you could analyze in your funnel, but you have to look at it from the point of view of opportunity cost.    Obviously, there’s no point wasting valuable time on testing things that won’t move the needle.    Once all the tracking is set up and you can see how the funnel is performing, and you’ve also completed thorough rese...

FFR028 - When Less Is More

I’ve been reading Steve Krug’s excellent book about Web Usability called “Don’t Make Me Think” and it’s got lots of excellent info in it about how to make your pages achieve their objective more efficiently, and to also keep the user at the other end happy as well.    One of the chapters is titled “Omit Needless Words”, and the whole premise of this chapter is about his observation about most words on pages just taking up space. He has a certain law that says removing half the words is ac...

FFR027 - The One Question You Should Be Asking All Your Customers

I’m a huge advocate of asking your target market for feedback and insights related to whatever it is you are selling, so you can get good market research.    So when most people think of research they think of asking potential customers what their biggest challenges are or maybe ask current customers what types of products they might be interested in buying.    But there’s one question asked a specific time, that takes the cake when it comes to skyrocketing your sales, and this comes co...

FFR026 - Never Ending Improvement From Continuous CRO

Got an interesting question for you today... is there a ceiling to the potential of ongoing conversion rate optimisation?    Are neverending improvements possible by continually optimising your funnel and achieving exponential lifts?    Or to put it another way, is it possible to get to a point where no more improvement is possible and it’s as good as you’re going to get it?   From the study that I’ve done I don’t think many companies have even got close to maxing out on conversion ra...

FFR025 - The Four Letter Word That Gets Peoples Attention With Scott Bywater

FFR024 - Optimising Visual Hierarchy to Influence Visitor Actions

When creating landing pages (or any type of page) where you want the user to take a specific action, it’s important to be focusing on conversion when designing a page.   So called web-design is all focused on making pages look pretty and professional... but often what looks pretty and what converts better are two completely different things.    I’m not saying you should deliberately make your pages look ugly, far from it, but the point is conversions are far more important than designin...

FFR023 - The Ultimate Tool To Optimize Your Funnels with Mikael Dia

FFR022 - Testimonial Graffiti On Order Pages

It’s not rocket science that an order form will convert better with testimonials compared to no testimonials.    And it’s hard to imagine an order page getting a better conversion rate if testimonials were removed from an order page.    Even so, here’s an interesting test that Russell Brunson did which was featured in his book “108 Proven Split Test Winners”.       The result of this test was the conversion rate jumped from 14% with no testimonials to 21% with testimonials... whic...

FFR021 - Quickest Easiest Way To Really Understand Your Customers

If you want to build a long-lasting business you can’t under-estimate how important it is to get a clear understanding of exactly how your target audience and existing customers think.    From experience, when I ask a business if they’ve done any customer research many often say they already know the pain points and what they like and don’t like.    In some cases they might be right with their assumptions... but even if they are... you can never do too much customer research... as the m...

FFR020 - The Two Step Opt-in That Increased Conversions By 60%

For a long time the accepted best practice for opt-in forms has been to embed the form into the page, so the user can easily fill out the form... without having to do extra work to get to the actual opt-in form   And you sometimes see landing pages that have multiple forms in different spots down the page... some of them with as many as six opt-in forms the further you scroll.    A more recent trend has been to set a section as sticky either at the top of bottom of the page, where the f...

FFR019 - Two Things That May Make Or Break Your Landing Page

It’s no secret that the area above the fold on a landing page is the most important real estate on the page... but still it’s amazing how many companies get this wrong.    In the modern age there are a million distractions that can get in the way of preventing conversions, so it’s absolutely crucial you avoid things that are certain to impede conversions and confuse or bore your prospects.    You have to look at it from the point of view that you only have a few seconds to get a visitor...

FFR 018 - The Power Law Of CRO

This week I’ve read an excellent book from Dr. Karl Blanks and Ben Jesson called “Making Websites Win”. These are the guys from the word class CRO company “Conversion Rate Experts.    The book is truly amazing and most definitely belongs on the desk of every CRO practitioner or business owner who wants to learn the science of boosting conversion rates and multiplying profits.    https://www.amazon.com/gp/product/B076XSCTB2?pf_rd_r=JXSNWDZYREYK39CHW0JS&pf_rd_p=2d1ab404-3b11-4c97-b3db-48...

FFR 017 - Using Heatmaps to boost conversion rates on landing pages

If you’re spending money on paid traffic then it’s super important to be optimizing the page for maximum conversions to get the maximum response from the page... that plainly obvious... but the big question is where do you start to improve your conversion rate.    A good way to start is to use web analytics tools (such as Google Analytics or Funnelytics) to track and measure traffic and get a good grasp of the main metrics.     But while those do help with seeing what pages are performi...

FFR 016 - Increasing conversions with more prominent CTAs

One thing I see a lot when working on clients funnels is pages that have weak or almost non existent call to action.    If your page has an objective (and “every” funnel page should have an objective) then you have to make it as clear as possible WHAT you want them to do... and also HOW to do it.    Otherwise you’re throwing money down the drain and only have yourself to blame for poor response rates.   This week I take a look at another case study from Visual Website Optimizer (VWO) ...

FFR 015 - How One Word Increased CTR 161.66%

The benefits of testing and tweaking funnels are obvious... but what separates an average optimizer from a professional optimizer... is the pro knows exactly what is worth testing to move the needle   The point being... there’s no point wasting time on testing things that are not going to make an impact or provide useful data to make informed decisions. There are thousands of things you could possibly test, but the harsh reality is most of them are not worth the time and effort.    So f...

FFR014 - Understanding The Prospects Main Objections

If I was to summarize the most important aspect of funnel optimization I would answer this by saying you need to understand the prospects main objections before doing anything else... in other words... find out what makes people who would be classed as your target audience NOT buy.     What is it that frustrates and annoys them?   Whilst you can definitely learn a lot from studying what your competitors are doing and performing A/B tests... the best place to start is by getting into the...

FFR013 - What Headlines Push Your Customers Hot Buttons?

When creating headlines to attract attention you need to be prepared to test a lot of headlines to discover what really pushes the needle for your target market.    It’s easy to be lazy and maybe test 2 or 3 headlines for a couple of weeks and then decide to use the winner and stop testing. Or for that matter not test at all and just guess what you think is best.    The problem with being lazy though is more often than not it will cost you money.    The problem is often what you think...