FFR 017 - Using Heatmaps to boost conversion rates on landing pages

If you’re spending money on paid traffic then it’s super important to be optimizing the page for maximum conversions to get the maximum response from the page... that plainly obvious... but the big question is where do you start to improve your conversion rate. 

 

A good way to start is to use web analytics tools (such as Google Analytics or Funnelytics) to track and measure traffic and get a good grasp of the main metrics.  

 

But while those do help with seeing what pages are performing best, they don’t provide a crystal clear picture of how people are actually interacting with your website.

 

And unless you’re using the right tools to find out what is happening on your site... you’re really only left with guesswork and “hope”. 

 

One of the benefits of HotJar is they have a whole suite of these tools that you get access to (even with a free membership). 

 

Here’s an interesting case study that runs through how Bannersnack managed to use Hot Jar to increase sign-ups by 25%... and also notice a 12% increase in the overall usage of their tool.

 

This case study is an excellent example of how useful it is to have an all in optimization tool like HotJar. 

 

And it doesn’t necessarily have to be HotJar either... there are other tools such as Zoho PageSense, VWO, CrazyEgg and plenty others as well. 

 

Just be prepared to put the time in to see what is really going on in your funnel and you should find the return on investment is huge with investing in an all in one optimization tool.