The entry point to most sales funnels for cold traffic is a lead magnet... so it’s crucial you get this first step right otherwise the success of your funnel is doomed from.

 

Obviously if you are getting hardly any opt-ins then that means you won’t be getting many sales (if any).

 

And it also means you won't be able to reach many people with follow up messages or broadcasts either, so it makes it hard to become profitable. 

 

The conversion rate of your lead magnet is crucial to the success of your funnel... so you have to come up with something that you KNOW your target wants (and not just guess what they want). 

 

So with said I’m going to give my thoughts and analysis of Digital Marketers excellent 8 point lead magnet checklist