FFR 015 - How One Word Increased CTR 161.66%

The benefits of testing and tweaking funnels are obvious... but what separates an average optimizer from a professional optimizer... is the pro knows exactly what is worth testing to move the needle

 

The point being... there’s no point wasting time on testing things that are not going to make an impact or provide useful data to make informed decisions. There are thousands of things you could possibly test, but the harsh reality is most of them are not worth the time and effort. 

 

So forget about best practices or what works for other companies... instead do your research and let the data influence what to test.

 

This is exactly what a client of Visual Website Optimizer (VWO) did and in this particular case it provided incredible results. 

 

So much so that changing just one word on the page managed to increase the CTR by 161.66% to their sign-up page => https://vwo.com/success-stories/veeam-software/ 

 

The key takeaway here is Veeam didn’t do any guesswork. By putting the survey on the page and asking the question, they were able to see exactly what the majority of their customers were thinking... and then act on that feedback.

 

And with free or low cost tools like HotJar available for this sort of thing, there’s no excuse not to be asking your customers for feedback on what they want, what they don’t want, and what is frustrating them the most.