Funnel Fella Radio With Scott Dudley

FFR013 - What Headlines Push Your Customers Hot Buttons

When creating headlines to attract attention you need to be prepared to test a lot of headlines to discover what really pushes the needle for your target market.    It’s easy to be lazy and maybe test 2 or 3 headlines for a couple of weeks and then decide to use the winner and stop testing. Or for that matter not test at all and just guess what you think is best.    The problem with being lazy though is more often than not it will cost you money.    The problem is often what you thin...

FFR 012 - Reducing Distraction On The Page

When creating any type of conversion page there’s always the temptation to add as many things as possible to get the attention of the prospect.    However there’s an old saying of “less is more” that perfectly describes how to design the layout of your pages.    The trouble is most marketers tend to go overboard with adding elements to the page that the average user finds distracting, instead of useful or interesting.    Plus, there’s also the fact that more often than not, a confused...

FFR 011 - Five Mandatory AB tests for landing pages

When driving traffic to a landing page with the objective of getting users to opt-in it’s pretty much impossible to know EXACTLY how to set up the form for maximum conversions before testing it. So a new page is pretty much always going to need optimization   There are always best practices that you can start with... but the problem with best practices is they are not always the correct solution in all situations... and can lead you down the wrong path if you just rely on what is supposed...

FFR 010 - Five Ways To Increase Mobile Conversions

In the modern world it’s highly likely that more people are now viewing your pages and funnels on mobile devices instead of desktop device, but still many marketers are guilty of neglecting mobile and mainly focusing on desktop.     If you’re using a page builder such as ClickFunnels, it’s pretty easy to optimize how your pages look on mobile... but the big question is how can you find out what you need to do to improve conversions on mobile.    To look into this in more detail, today I...

FFR 009 - Payment Plan vs One Time Payment

When offering products over the $200 range one of the biggest hurdles you can often come across is that your customer wants your product, but they can’t afford the full amount right now.    The obvious solution to this problem is to offer the customer a payment plan option in addition to the full payment   The common way of setting this is that the payment plan ends up costing them more... but they have the convenience of spacing out the payments. This way of doing it makes a no-lose si...

FFR 008 - Shorter or Longer Landing Pages

When you want to use a landing page to get signups one of the big decisions you need to make is whether to use long copy or short copy, and just how much copy is enough copy?   Usually for a free offer short copy is the norm, but you can’t take anything for granted and it’s always best to test   With that in mind here is an excellent case studies on the topic https://cxl.com/blog/case-study-how-we-improved-landing-page-conversion/

FFR 007 - One Belief And Ten Questions

One of the hardest parts of writing copy is staring at a blank page and wondering what to write, and figuring out how to structure your copy into a logical persuasive piece that turns interested prospects into buyers.    With that in mind... I wanted to share an excellent new copywriting book that anybody who is interested in online business and conversion should be devouring. The book is called “The 16 Word Sales Letter” by Evaldo Albuquerque => https://www.amazon.com/16-Word-Sales-Le...

Funnel Fella Radio 004 - The Element That Boosted SignUps By 102%

Funnel Fella Radio episode 4

Funnel Fella Radio 003 - Powerful Attraction Of FREE

Funnel Fella Radio episode 3

FFR 006 - Using Content As Landing Pages

One of the biggest challenges for funnel marketers is how to minimise the wastage of ad spend they drive to their funnels   A different way to approach this is instead of sending traffic to a standard landing page for a free offer... is to instead send traffic to highly valuable content first.    The most obvious reason for doing this is you instantly provide value and build trust with cold audiences    Providing the traffic is well targeted to the strategic content... the content pie...

FFR 005 - Making It Easier For Customers To Order

A marketer works hard to get people to their order forms... but the big challenge is how to minimise the chances they will leave the page without purchasing.    They have shown they are interested by actually landing on the page, but there are a number of reasons why prospects back out at the last minute.    One of the biggest reasons is some people are nervous about ordering online or they are worried it’s not a real company... particularly those over 60.    There was a test conduct...

FFR 004 - The Element That Boosted SignUps By 102%

FFR 003 - Powerful Attraction Of FREE

Probably the biggest challenge for the average online business owner is how to get more people through the door... and into their funnels.    Well, it’s all about offering the RIGHT bait and making it as attractive as possible for your target audience.    Obviously, it’s no mystery that people love getting things for free... or zero cost... however it’s often underrated just how powerful a force a good free offer can be for your marketing   The classic case study to prove this point ...

FFR 002 - What Button Color Converts Best

When designing forms one of the decisions you need to make is what colour to use for the submit button   The thing that trips most people us is how do you know what colour is going to convert best    Everyone seems to have their own opinion. Some say green because it means go... others say orange converts best... while other people say red because it has energy.    Here is a study that Russell Brunson did on the subject       Here are some more tests on the CXL blog => https://...

FFR 001 - The $300M Dollar Button

When designing funnels many funnel builders overlook how they approach the layout of their order forms, and don’t take it as it seriously as they should. But a poorly designed form can make a huge difference in sales   The biggest obstacle behind creating a successful form is actually taking the time to investigate where there are opportunities for improvements... and it’s easy to just assume you know what is best.    Here’s a classic example from the ecommerce world that we can learn ...

Funnel Fella Radio 002 - Which button colour converts best?

Second episode of Funnel Fella Radio

Funnel Fella Radio 001- The $300M Dollar Button

First episode of Funnel Fella Radio.

Funnel Fella Radio 005 - Making It Easier For Customers To Order

Funnel Fella Radio episode 5