Business of Story
466 episodes - English - Latest episode: 13 days ago - ★★★★★ - 152 ratingsThe Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!
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Episodes
#459: How to Win Against Digital Distraction With Your Storytelling
April 15, 2024 12:00 - 55 minutes - 128 MBJulienne Ryan, author of the I Learned-it-in-Queens Communications Playbook, a book that teaches Winning against Digital Distraction, explores current communication-mutant challenges and their accompanying opportunities, and her eight practical plays that can help you be a "bettah" communicator—Queens style. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication ...
#458: How to Use Your Personal Passions to Propel Your Professional Pursuits
April 08, 2024 12:00 - 49 minutes - 67.3 MBJackie Cross, founder of Ignite on Wheels and member of the eXp Realty team, shares how she combined her love for rollerskating with business to create an influential personal brand that has ignited her success as the Austin, TX, Roller Skating Real Estate Agent. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gy...
#457: The Trick to Producing Viral, Resilient Stories
April 01, 2024 12:00 - 48 minutes - 112 MBRoger Sorkin, Executive Director of The American Resilience Project, shares how to understand what your audiences care about and how to communicate with them effectively and persuasively. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communication...
#456: How to Communicate Your Brand Story With Compelling Clarity
March 25, 2024 12:00 - 57 minutes - 78.5 MBKathy Guzman Galloway, Founder and Head Wizard at The Clarity Wizard and host of the Fork in the Road podcast, works with consumer packaged goods brands to clarify and strengthen their brand position. She is on a mission to help you accomplish your greatest goals by seeing things more clearly. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Gra...
#455: How to Unstick Stuck Minds With Your Business Storytelling
March 18, 2024 12:00 - 1 hour - 145 MBMichael McQueen, Change Strategist and author of Mindstuck: Mastering the Art of Changing Minds, shares how to persuade even your most obnoxious audiences with proven storytelling tips. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications....
#455: Is Magic Real? Coincidence, Serendipity, Synchronicity & Storytelling
March 11, 2024 12:00 - 53 minutes - 122 MBJoelle Prochera, Master Coach & Messenger of Magic, answers the question, “Is magic real?” in your life and why you should pay attention to the coincidences you experience that just might be the universe’s way of showing you your most productive path forward. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym ...
#453: How to Engage Hispanic Audiences With Your Storytelling
March 04, 2024 12:00 - 49 minutes - 67.8 MBLeslie Koch, VP, Social Media for TelevisaUnivision, explores how to reach and engage the Hispanic audience in a way that resonates authentically in-culture through music, sports and other passion points. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of y...
#452: 6 Keys to Conquering the Chaos to Grow Your Business
February 26, 2024 12:00 - 1 hour - 87.3 MBClate Mask, Co-Founder of Keap and author of Conquer the Chaos: The 6 Keys to Success for Entrepreneurs, shows you how to reclaim your sanity and your business with a simple but powerful approach to your daily personal and professional activities. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a...
#451: How to Create Business Impact With Your Data Storytelling
February 19, 2024 12:00 - 49 minutes - 113 MBKat Greenbrook, founder of Rogue Penguin and author of The Data Storytellers Handbook: How to Create Business Impact Using Data Storytelling, shares how to turn your data into drama to move your people from “Aha” to action. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on craftin...
#450: How to Accelerate Your Marketing Momentum With the Storytelling Flywheel
February 12, 2024 12:00 - 45 minutes - 105 MBIn this special 450th anniversary episode, Park Howell shows you how to build and set in motion your Business of Story "Know, Like & Trust" Storytelling Flywheel to accelerate the momentum of your marketing to increase sales and convert life-long customers. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym fo...
#449: How to Use Fusion Points to Overcome Sales Objections With Your Stories
February 05, 2024 12:00 - 1 hour - 84.8 MBJeff West, President and Chief Spinner of Tales for West Marketing Group and co-author with Bob Burg the new book Streetwise to Saleswise: Become ObjectionProof™ and Beat the Sales Blues, shares how to overcome objections when you’re focused on Fusion Points to strengthen your storytelling. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab y...
#448: How to Turn Boring Product Marketing Into Vibrant Visual Stories That Sel
January 29, 2024 12:00 - 56 minutes - 129 MBSteven Winkler, Global Marketing Leader and Storyteller, Fortune 100 Marketing Leaders at HP and AutoAnyting (AutoZone), shares how he uses visual storytelling to connect deeply with audiences. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communi...
#447: The Formula for an Influential Story
January 22, 2024 12:00 - 37 minutes - 86.5 MBTy Bennett, author of The Power of Storytelling: The Art of Influential Communication, shares his formula for an influential story with the emphasis on always placing your audience at the center of your story. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for a...
#446: How Your “Rags to Riches” Story Builds Trust for Your Brand
January 15, 2024 12:00 - 1 hour - 178 MBJim Oliver, founder of Create Tailwind, host of the Breakaway Wealth podcast, and author of Make Bank Without the Bank: The New Rules of Money, share his authentic “Rags to Riches” story and how he has used it to build his financial firm and help his clients become their own banker. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy...
#445: How to Activate Your “Know, Like & Trust” Storytelling Flywheel
January 08, 2024 12:00 - 42 minutes - 97.8 MBBob Burg, legendary sales coach and author of The Go-Giver: A Little Story About A Powerful Business Idea, coined the phrase, “All things being equal, people will do business with, and refer business to, those people they know, like, and trust.” We’ll show you how to use this idea to activate your storytelling flywheel. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business com...
#444: How To Unlock Your Brand of Leadership In 8 Minutes
January 01, 2024 12:00 - 1 hour - 145 MBSkot Waldron, award-winning creative director and author of Unlocked: A 52-Week Guide For The Intentional Leader, shares micro mindfulness and behavior changes that will lead to transformational growth for your personal and professional leadership. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business,...
#443: Using Storytelling to Hire Epic Managers For Your Business
December 26, 2023 12:00 - 1 hour - 149 MBRoss Weisman, Managing Partner of Epic Managers, shares how they use storytelling to recruit, place, train and retain top managers for franchises around the world. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitc...
#442: Why the Best Storytellers are Slow and Curious
December 18, 2023 12:00 - 1 hour - 139 MBDan Heath is a senior fellow at Duke University’s Center for the Advancement of Social Entrepreneurship. He is the coauthor (along with his brother, Chip) of four books, including the New York Times bestsellers Decisive and Switch. His most recent book is Upstream and is host of the new podcast What It’s Like To Be…. Dan shares his insights on how being slow and curious can reveal amazing stories. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online ...
#441: Are We Being Seduced by Stories in Business and Politics?
December 11, 2023 12:00 - 50 minutes - 115 MBPeter Brooks, Sterling Professor of Comparative Literature Emeritus at Yale University and author of Seduced by Story: The Use and Abuse of Narrative explores the overuse of narrative in storytelling in our political and business worlds and the ramifications. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym fo...
#440: How to Heat Up Your Cold Calls With the Superpower of Storytelling
December 04, 2023 12:00 - 54 minutes - 125 MBJustin Michael, author of Sales Superpowers: A New Outbound Operating System to Drive Explosive Pipeline Growth, explores how to tap into the Limbic buying brain using storytelling to experience much greater success with your outbound marketing. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a ...
#439: How to Leverage Business Storytelling to Eliminate Employee Churn
November 27, 2023 12:00 - 51 minutes - 118 MBJoey Coleman, Chief Experience Composer of Design Symphony and author of Never Lose and Employee Again: The Simple Path to Remarkable Retention, shares how to use business storytelling to attract and keep the top talent you seek. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on c...
#438: How to Craft Your Origin Story Using the Hero’s Journey
November 20, 2023 12:00 - 1 hour - 149 MBPark Howell reads appendix two of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to use the Hero’s Journey to craft and tell a compelling origin story that sells. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short gu...
#437: How to Create Super Sticky Brand Names That Soup Up Your Story
November 13, 2023 12:00 - 1 hour - 140 MBAlexandra Watkins, Chief Executive Boss Lady of Eat My Words and author of Eat My Words: How to Create Brand Names That Stick, shares how to brainstorm meaningfully colorful brand names to amplify the impact of your brand storytelling. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guid...
#436: Brand Bewitchery: Using the Story Cycle System™ for Presentation Creation
November 06, 2023 12:00 - 33 minutes - 45.9 MBPark Howell reads appendix one of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to use the Story Cycle to create compelling presentations and long-form communications that transport your audience from their world into yours. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built....
#435: Brand Bewitchery Ch. 11 & Ch. 12: How to Debut and Scale Your New Brand Story
October 30, 2023 12:00 - 45 minutes - 103 MBPark Howell reads chapters 11 & 12 of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to debut your new brand story, align it with your people to get buy-in for your narrative, and scale your story throughout your internal and external communication channels. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential b...
#434: How Stories Drive Learning & Development to Dramatically Upskill Your People
October 23, 2023 12:00 - 1 hour - 150 MBCharles Good, President of the Institute for Management Studies (IMS), share how they use storytelling in all of their executive training and how they’re applying the Story Cycle System™ to crafting their own brand story for IMS. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on c...
#433: Ch. 10, Ritual: How to Build Repeat Business to Simplify Your Life
October 16, 2023 12:00 - 43 minutes - 100 MBPark Howell reads chapter 10 of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to ritualize the use of your brand to build repeat business and the most powerful form of advertising there is FREE word-of-mouth marketing. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Gra...
#432: Ch. 9, Moral: How to Declare Your Brand’s Purpose to Amplify Your Impact
October 09, 2023 12:00 - 42 minutes - 97.7 MBPark Howell reads chapter nine of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to craft your brand purpose because people will buy what you stand for before they purchase your product or service. . Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Na...
#431: Everyone Is a Storyteller Including AI Bots. So Now What?
October 02, 2023 12:00 - 48 minutes - 112 MBAnn Handley, the world's first Chief Content Officer and Chief Content Officer of MarketingProfs, author of the Wall Street Journal best seller, Everybody Writes and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, explores the evolution of content marketing especially with the coming of age of ChatGPT, Improve your storytelling immediately with my The ABTs of Agile Communications™ quick on...
#430: Ch. 8, Victory: How to Celebrate Wins on the Customer Journey From Brand Awareness to Appreciation
September 25, 2023 12:00 - 44 minutes - 101 MBPark Howell reads chapter eight of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to celebrate the little victories along the three customer journey steps of brand awareness, adoption and appreciation to build brand bonding. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. ...
#429: Ch. 7, Journey: How to Increase Customer Engagement Through the Stories You Tell
September 18, 2023 12:00 - 42 minutes - 58.8 MBPark Howell reads chapter seven of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to use your nine one-word brand descriptors as themes for true stories you tell your audience on their three-phase journey from brand awareness to brand adoption through brand appreciation. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all...
#428: How to Use Storytelling to Assemble Your Transformative Brand
September 11, 2023 12:00 - 55 minutes - 126 MBDr. Emmanuel Probst, Global Lead, Brand Thought-Leadership at Ipsos and author of Assemblage - The Art and Science of Brand Transformation, discusses how to hone your stories to create a transformative brand. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park
#427: Ch. 6, Mentor: How to Humanize Your Brand With its Promise, Gift and Personality
September 04, 2023 12:00 - 1 hour - 179 MBPark Howell reads chapter six of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. As the mentor to your customer, you will learn how to develop your brand personality by identifying your promise, gift and personality. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of ...
#426: Ch. 5, Antagonists: How to Capitalize on Competitive Forces
August 28, 2023 12:00 - 43 minutes - 99.6 MBPark Howell reads chapter five of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. You will learn how to leverage the antagonistic forces of villains, fog and crevasses to propel your brand forward. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym ...
#425: What Reiki Energy Healing and Leadership Storytelling Have in Common
August 21, 2023 12:00 - 1 hour - 83.6 MBGrace Emmons, founder of Forward With Grace, the only Reiki Master with degrees in Biomedical Engineering from USC and Psychology from Columbia, reveals how to use this ancient energy form to amplify the success of your storytelling. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide ...
#424: Ch 4., Disruption: How Your Unique Value Proposition Will Win the Day
August 14, 2023 12:00 - 31 minutes - 42.6 MBPark Howell reads chapter three of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. You will learn how to craft your unique value proposition (UVP) using the ABT (And, But, Therefore) agile narrative framework. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Na...
#423: Ch. 3, Stakes – How to Connect With the Wishes and Wants of Your Customers
August 07, 2023 12:00 - 41 minutes - 95.7 MBPark Howell reads chapter three of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. You will learn how to truly understand what your customers wish for and want from your product or service so that your brand will become the most timely and relevant offering for your prospects. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all infl...
#422: How to Win Over Audiences Using the Jiu-jitsu of Business Communications: Storytelling
July 31, 2023 12:00 - 1 hour - 169 MBRener Gracie, Owner of Gracie Jiu-Jitsu University and co-author of The 32 Principles: Harness the Power of Jiu-Jitsu to Succeed in Business, Relationships, and Life, covers those principles in this no-holds-barred conversation. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on cr...
#421: Ch. 2, Heroes: How to Understand Your Customers to Build a Tribe
July 24, 2023 12:00 - 36 minutes - 83 MBPark Howell, founder of the Business of Story, helps you clarify your brand story by reading chapter two of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. You will learn how to identify your top three audiences to build a tribe around your offering. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communicat...
#420: Ch. 1, Backstory: How to Clarify Your Brand Story for Deliberate Growth
July 17, 2023 12:00 - 42 minutes - 98.2 MBPark Howell, founder of the Business of Story, helps you clarify our brand story by reading the insights in chapter one of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide ...
#419: The Art, Science and Storytelling that Creates Memorable Events
July 10, 2023 12:00 - 57 minutes - 132 MBPhil Mershon, Director of Experience for Social media Examiner and author of Unforgettable: The Art and Science of Creating Memorable Experiences, shares how to design unforgettable event experiences and the marketing stories that result. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short ...
#418: How to Use the Story Cycle System™ to Make Your Presentations Vastly More Persuasive
July 03, 2023 12:00 - 40 minutes - 55 MBPark Howell, the founder of The Business of Story, walks you through how you can easily use the 10-step Story Cycle System™ to create compelling presentations by simply answering a few questions about your audience. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs...
#417: How to Reel In Your Audience With Your Stories
June 26, 2023 12:00 - 1 hour - 169 MBSteve Multer, Chief Storytelling Officer and author of Nothing Gets Sold Until the Story Gets Told: Corporate Storytelling for Career Success and Value-Driven Marketing shares how to develop the audience-speaker relationship to build trust and move people to action. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrati...
#416: See More Sales by Revealing Your Storytelling Blind Spots
June 19, 2023 12:00 - 57 minutes - 131 MBConnie Whitman, CEO of Changing the Sales Game, best-selling author and host of the Changing the Sales Game and Enlightenment of Change podcasts, explores how prospects and clients receive our messaging impacts our business results. Their perception of our stories and conversations becomes our reality. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is ...
#415: How to Position Your Brand as The First, The Best, or The Only
June 12, 2023 12:00 - 1 hour - 149 MBIsabelle Mercier, co-founder of LeadZone Strategies, and Equine-Guided Strategist, Margarita Romano, co-authors of Sitting on the Fence: How to Love Without Limits, share the three storytelling ingredients you need to position your brand as The First, The Best, or The Only. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of ...
#414: Why Belief is at the Heart of Every Effective Business Story
June 05, 2023 12:00 - 59 minutes - 135 MBJulie Ciradi, mindset and performance coach, founder of IGNITE Her Coaching and host of IGNITE Her Mind Podcast, shares how belief is the cornerstone for all of your effective storytelling and story living. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of...
#413: How to Build Brand Purpose and Profits With Your Business Storytelling
May 29, 2023 06:01 - 1 hour - 154 MBJim Stengel, President/CEO of The Jim Stengel Company, author of Unleashing the Innovators: How Mature Companies Find New Life with Startups, and Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, shares how you can use business storytelling to grow your brand purpose and profits. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication ...
#412: Seth Godin: The Story Behind My New Book, The Song of Significance
May 21, 2023 06:01 - 48 minutes - 112 MBSeth Godin, marketing guru and author of 20 best-selling books, joins me to discuss the inspiration behind his new book, The Song of Significance: A New Manifesto for Teams. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Rea...
#411: With No Struggle, There is Neither Story Nor Success
May 15, 2023 12:00 - 1 hour - 172 MBGregory Shepard, a 20-year startup veteran and serial entrepreneur with 14 liquidity events under his belt, two of which were sold as part of a $925M transaction that won 4 Private Equity awards for transactions between $250M-$1B, shares how to leverage your struggles into success. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your c...
#410: How ESPN’s Social Media Team Uses Storytelling to Score Big Time
May 08, 2023 12:00 - 55 minutes - 128 MBMitchell Clements, Social Media Creative Manager for ESPN, shares how the sports giant uses storytelling in their social media to compete in the highly-competitive sport of communications. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communicatio...