Business of Story
476 episodes - English - Latest episode: 13 days ago - ★★★★★ - 156 ratingsThe Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!
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Episodes
#324: The Sales Power of a Focused Brand Story
September 13, 2021 06:01 - 51 minutes - 118 MBGreg head, founder of Gregslist.com, CEO of Scaling Point and host of the Dallas Software Podcast explains why specialists eat generalists for lunch and why you need to find your one thing and live that story for success. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person worksho...
#323: Why the Most Skilled Storytellers Start With the ABT
September 06, 2021 06:01 - 55 minutes - 127 MBDavid Pullan and Sarah Jane McKechnie, partners in the business storytelling consultancy called The Story Spotters in the United Kingdom, share the immense power of the ABT in their work helping corporate clients land new clients and advance innovation. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park off...
#322: How to Craft a Better Family Business Story
August 30, 2021 06:01 - 52 minutes - 121 MBPete Walsh, master coach and founder of the Family Business Performance Center, launches his new book, Family Business Playbook: Your Family’s Path to Long-Term Success, helping families live into and prosper from a more powerful and beneficial business story. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? ...
#321: How to Create Clients for Life With Their Story
August 23, 2021 06:01 - 39 minutes - 91.2 MBJohn Jantsch, founder of Duct Tape Marketing, has penned a new book, The Ultimate Marketing Engine, 5 Steps to Ridiculously Consistent Growth, to help business of all size grow through focused customer service. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulti...
#320: The Stories CEOs Are Telling That Prevent Sales
August 16, 2021 06:01 - 47 minutes - 108 MBAlice Heiman, host of the new podcast Sales Talk for CEOs and an internationally recognized leader in elevating B2B sales to increase the valuation of companies, shares how CEOs have to change their approach with their sales team to thrive in these uncertain times. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you he...
#319: Why We Tell Ourselves Horror Stories When We’re Ghosted
August 09, 2021 06:01 - 52 minutes - 119 MBSam George, media consultant and author of I’ll Get Back to You: The Dyscommunications Crisis – Why Unreturned Messages Drive us Crazy and What to Do About It, explores exactly that on this episode of the Business of Story. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person works...
#318: The One Narrative Framework You Need for Effective Business Storytelling
August 02, 2021 06:01 - 40 minutes - 93.5 MBDr. Randy Olson and Park Howell, co-authors of the new book The Narrative Gym for Business, explore the foundational narrative framework of the ABT (And, But, Therefore) to help business leaders, marketing and sales professionals quickly connect with their audience and convert them to life-long customers. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bi...
#317: How to Find Your Story of Personal Fulfillment
July 26, 2021 06:01 - 1 hour - 139 MBDov Baron, twice named to the list of the world's Top 30 Global Leadership Gurus and Inc. Magazine's Top 100 Leadership Speakers, helps accomplished leaders find their true story for personal fulfillment. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and...
#316: How to Tell Your Brand Story by Just Being You
July 19, 2021 06:01 - 59 minutes - 137 MBJohn O’Hagan, designated broker/co-owner of Retro Real Estate, shares how to tell your story – warts, tattoos and all – to grow your business by just being you…as scary as that may seem at times. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes...
#315: How to Use Your Photo in Business Storytelling
July 12, 2021 06:01 - 48 minutes - 112 MBJohn DeMato is a photographer and visual story expert who collaborates with speakers, trainers, consultants and other expert business owners to create image content that captures their audience’s attention through artistry and emotion. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-p...
#314: My Newfound Brother-in-Law is an International Casino Consultant
July 05, 2021 06:01 - 1 hour - 143 MBJim Shaddick, my wife Michele’s new found brother via the DNA test 23andMe, who is an international casino consultant, shares his story building gaming environments around the world and what it has meant to him to find his family after 76 years. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers onl...
#313: The Power of Playing the Fool in Business
June 28, 2021 06:01 - 59 minutes - 137 MBPatty Limerick, Faculty Director and Chair of the Board of the Center of the American West at the University of Colorado, best-selling author of The Legacy of Conquest, MacArthur Fellow and former Official Fool for both Yale and Harvard Universities, shares the important role the fool plays in business. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit...
#312: How to Improvise on Your Story to Thrive in Tough Times
June 21, 2021 06:01 - 51 minutes - 118 MBZach Phillips, Director of Professional Development for the National Association of Music Merchants (NAMM), share how the associations and its members improvised with their business offerings to thrive through COVID. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, co...
#311: How to Find the Red Thread for Your Story
June 14, 2021 06:01 - 54 minutes - 126 MBTamsen Webster, message strategist and author of the new book Find Your Red Thread: Make Your Big Ideas Irresistible, helps you use her TEDTALK heralded Red Thread method to share the story of your big idea. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting ...
#310: How to Speak Up Without Freaking Out
June 07, 2021 06:01 - 47 minutes - 109 MBMatt Abrahams, co-founder of Bold Echo Communications Solutions, and communications professor at Stanford University's Graduate School of Business has author of Speaking Up Without Freaking Out, shares how to present in a more confident and compelling way. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park ...
#309: Should You Tell Your Story With Your Own Podcast?
May 31, 2021 06:01 - 48 minutes - 110 MBJeffrey Hayzlett, Chairman of C-Suite Network and best selling author explores how to tell your story with your podcast to attract your ideal audience and convert them into customers. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit busi...
#308: How the Science of Storytelling Actually Works
May 24, 2021 06:01 - 54 minutes - 124 MBWill Storr, author of The Science of Storytelling, shares how you can hack into the hardwiring of our storytelling brains to move your audiences to action. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in t...
#307: How You Build Trust With Your Brand Storytelling
May 17, 2021 06:01 - 51 minutes - 117 MBMargot Bloomstein, the principal of Appropriate, Inc., a brand and content strategy consultancy and author of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap, explores how to build trust with your brand storytelling. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers onli...
#306: How to Win at High Stakes Business Storytelling
May 10, 2021 06:01 - 57 minutes - 132 MBDr. Dennis Rebelo, author of Story Like You Mean It and creator of the Peak Storytelling model, helps leaders succeed with high stakes storytelling. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
#305: Grammy Artist Shares the Rhythm of a Good Story
May 03, 2021 06:01 - 55 minutes - 76.5 MBFreddie Ravel, Grammy Artist and Founder of Life In Tune, uses music to transcend the boundaries of culture and thought leadership by finding melody, harmony and rhythm in the stories we tell. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. V...
#304: How Stuckey’s is Growing by Reclaiming its Brand Story
April 26, 2021 06:01 - 50 minutes - 115 MBStephanie Stuckey, CEO of Stuckey’s, the roadside oasis famous for its pecan rolls, shares how she is renovating her family’s brand by resurrecting stories from the past to create a brighter future. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keyno...
#303: The 5 Laws of High-Impact Sales Presentations
April 19, 2021 06:01 - 59 minutes - 137 MBGinger Zumaeta, Founder & CEO of Zumaeta Group, a position and messaging strategy firm, and a 3X Emmy Award-winning writer and producer, shares her five storytelling laws to make your presentations persuasive and moving. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops...
#302: How to Make Your Stories More Accessible for Your Audiences with Neil Nelson
April 12, 2021 06:01 - 46 minutes - 107 MBNeil Nelson, founder of Atlanta Blackstar, one of the largest digital media companies informing African-Americans on business and social trends, shares how he has built several successful digital media properties through the storytelling skills he learned growing up in Jamaica and the United States. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/S...
#301: How to Reinvent Your Business Story to Thrive in Chaos
April 05, 2021 06:01 - 52 minutes - 121 MBDr. Nadya Zhexembayeva, nicknamed “The Reinvention Guru" and author of The Chief Reinvention Officer Handbook: How to Thrive in Chaos, explores how to create opportunity out of constant change by reinventing your business story. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person w...
Ten Storytelling Tips That’ll Ignite Your Sales
March 29, 2021 06:01 - 51 minutes - 70.2 MBPark Howell, the World’s Must Industrious Storyteller, shares storytelling tips to ignite your sales from his early award-winning career writing and producing radio commercials. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessof...
How to Use S.P.A.C.E. to Share Your Business Story
March 22, 2021 06:01 - 56 minutes - 129 MBScott Page, an American musician, technologist and entrepreneur who parlayed his music career with such bands as Supertramp, Pink Floyd and Toto into several successful tech business shares how to tell your story through his approach to S.P.A.C.E. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers on...
#298: How to Scale Your Brand Storytelling for Reach and Impact
March 15, 2021 06:01 - 50 minutes - 116 MBJaci & Michael Russo, founders of brandRUSSO, a strategic branding agency in Lafayette, Louisiana, and authors of the new book He Said, She Said: Branding, explore the four elements of strategic brand storytelling: Focus, Promise, Connection and Harmony. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park of...
#297: Business Storytelling and the Art of Practical Empathy
March 08, 2021 07:01 - 50 minutes - 116 MBLisa Cron is a story coach, speaker, and the author of Story or Die, Wired for Story, and Story Genius explores the art of practical empathy and why your audiences are moved be emotion and not data. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keyno...
#296: The T.R.I.P.S Storytelling Framework to Drive Results
March 01, 2021 07:01 - 47 minutes - 109 MBMatthew Woodget, a former Chief Storyteller at Microsoft Dynamics and founder of Go Narrative, explains the “Story API” and how you can use metaphors in your strategic narratives to outperform your traditional product marketing approaches. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online...
#295: How to Create Amazing Customer Experiences Using Story
February 22, 2021 07:01 - 49 minutes - 113 MBShep Hyken, customer service and experience expert an Chief Amazement Officer of Shepard Presentations, shares how to use business storytelling to create amazing customer experiences to help make your story their story. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops,...
#294: Three Story Elements of a Winning Campaign
February 15, 2021 07:01 - 44 minutes - 103 MBAndy Wakefield, author of How to be More Famous Than Me in Advertising: By Someone You Have Never Heard of Before, shares the three proven elements to create winning campaigns he’s used in his 40+ year storied advertising career in London. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or ...
#293: One Framework That Strengthens Your Business Storytelling
February 08, 2021 07:02 - 52 minutes - 119 MBRandy Olson, the Harvard Ph.d Evolutionary Biologist-turned-filmmaker has written his fifth book, The Narrative Gym: Introducing the ABT Framework for Messaging and Communication, explores how to shape your singular narratives in a problem/solution dynamic that is irresistible to your audiences. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/Story...
#292 How to Kill It With Your Story of Kindness
February 01, 2021 07:01 - 53 minutes - 122 MBSarah Santacroce, founder of The Gentle Business Revolution, podcast host and author of The Gentle Business Revolution, shifts the paradigm of cutthroat, cookie cutter marketing to bringing kindness and empathy to the marketplace. ----- Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or i...
#291: How to Use Music to Share Your Story Moments
January 25, 2021 07:01 - 53 minutes - 122 MBBrian Mohr, co-founder of Anthym.life, shares how his new music platform enables you to capture the musical moments that trigger the stories that have shaped who you are today and how to us these moments to connect with your colleagues and clients. --- Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park of...
Why Tap the Primal Brain for Storytelling?
January 18, 2021 11:00 - 50 minutes - 115 MBTim Ash, author of Unleash Your Primal Brain: Demystifying how we think and why we act, is an acknowledged authority on evolutionary psychology and digital marketing who shares why we should tap into the primal brain of our customers with our business storytelling. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/Story...
#289: 5 Lessons Learned from Over 300 Sales & Marketing Books
January 11, 2021 07:01 - 1 hour - 145 MBDouglas Burdett, Founder/Principle at ARTILLERY, and host of the extraordinary Marketing Book Podcast, shares his top five insights from reading over 300 marketing books and hosting the authors on his top-ranked show. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers on...
#288: Reinventing Your Career, Rewriting Your Story
January 04, 2021 07:01 - 49 minutes - 68.6 MBDr. Kevin Gazzara, CEO of Magna Leadership Solutions, Management & Leadership Expert, Executive Positive Intelligence Coach, Professor at 5 Universities, Speaker, and Author of The Leader of OZ, talks about personal reinvention coming out of the global pandemic. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/Storytell...
#287: Offbeat Leader? Own Your Weird With Your Story
December 28, 2020 07:01 - 49 minutes - 112 MBCassa Grant, is an international brand and leadership coach and consultant, who transforms offbeat leaders from who they think they are to who they REALLY are so they can make the impact in the world they seek through the stories they live into and prosper from. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/Storytell...
#286: How to Dominate Your Local Market With Your Brand Story
December 21, 2020 07:01 - 42 minutes - 57.9 MBKrista Mashore, ranked among the top 1% of national realtors for sales, author of four best-selling books including the Digital Marketing Playbook and host of the podcast F.I.R.E.D Up with Krista Mashore, shares what you can do to differentiate your brand story. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/Storytell...
#285: Can Storytelling Make Annoying Pop-Ups Work?
December 14, 2020 07:01 - 54 minutes - 74.2 MBMogens Møller, CEO, and Co-founder of Sleeknote, shares how you can use storytelling to generate more email subscribers and sales through non-intrusive popups. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visi...
#284: How to Tell the Story of What You Stand For
December 07, 2020 07:01 - 59 minutes - 81.6 MBBrian Burkhart, founder and chief word guy of Square Planet Presentations + Strategy and best-selling author of Stand for Something: The Power of Building a Brand People Authentically Love, shares how to tell the story of what you and your brand stand for. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingToo...
#283: How to Get Customers to Instinctively Buy From You
November 30, 2020 07:01 - 1 hour - 83.2 MBLeslie Zane, founder of Triggers, the first woman-owned brand consultancy, discusses her work in helping companies grow their real estate inside consumer’s brains in what she calls the “Brand Connectome.” Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-pe...
#282: How Video Storytelling Built Billion Dollar Brands
November 23, 2020 07:01 - 50 minutes - 69.8 MBRick Cesari, the infomercial guru behind Billy Mays OxiClean, the George Foreman Grill, Sonicare and GoPro, explores the power of telling your origin story in your online videos to sell almost anything. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-pers...
#281: 11 Hypnotic Words That Sell in Your Brand Storytelling
November 16, 2020 07:01 - 59 minutes - 81.8 MBJason Linett, a Certified Professional Hypnotist, is a Hypnotic Influence Expert who helps entrepreneurs and business owners close more premium sales. He shares his 11 hypnotic words that sell. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person worksh...
#280: The Story Behind Successful Startups
November 09, 2020 07:01 - 53 minutes - 73.5 MBDevin Miller, CEO of Miller IP Law, details what goes into launching a successful start-up, sharing your brand story and protecting your intellectual property in the process. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and...
#279: My Brother’s COVID-19 Long-Haul Journey
November 05, 2020 07:01 - 34 minutes - 47.5 MBChris Howell, my brother, and his daughter Dr. Elsie Bigelow, share their long-hauler story following Chris’ bout with COVID in March 2020 and what life has been like following his six-day hospital stay. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-per...
#278: How Frontline Communicators Use Storytelling During COVID
November 02, 2020 07:01 - 54 minutes - 74.6 MBJennifer Russo, Senior Director of Corporate Communications and HR Strategy, and Rebecca Armendariz, Senior Director of Marketing and Public Relations at Banner Health, discuss COVID frontline communications and how to use stories to communicate in a pandemic. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/Storytellin...
#277: Kenny Aronoff’s Legendary Purpose-Driven Brand Story
October 26, 2020 06:01 - 1 hour - 87.1 MBKenny Aronoff, named by Rolling Stone Magazine as one of the “100 Greatest Drummers of All Time” and Modern Drummer named him #1 Pop/Rock Drummer and #1 Studio Drummer for five consecutive years shares how his relentless focus on purpose made him the Rock n Roll star he is today. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http:...
#276: How to Tell Your Story on LinkedIn
October 19, 2020 06:01 - 53 minutes - 73.9 MBGlenn Marvin founder of Konnector, a digital marketing coaching firm in Auckland, NZ, shares how to tell your small business brand story to great affect on LinkedIn to build your influence and business. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-pers...
#275: How to Leverage AI to Amplify Your Sales Stories
October 12, 2020 06:01 - 58 minutes - 79.7 MBChad Burmeister, CEO of ScaleX.ai, shares how to use AI to better understand your customers and deliver the right sales stories at the right time to exponentially grow your brand and business. Become a Master Storyteller Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person worksho...