Business of Story
476 episodes - English - Latest episode: 13 days ago - ★★★★★ - 156 ratingsThe Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!
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Episodes
#224 How Barefoot Wines Grows Through Business Audio Theater
November 25, 2019 07:01 - 1 hour - 85.3 MBMichael Houlihan and Bonnie Harvey, founders of Barefoot Wines, and co-authors of The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand, reveal how they use business audio theater for more compelling brand storytelling. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for ...
#223 How to Storytell to Generation Z
November 18, 2019 07:01 - 1 hour - 89.6 MBSarah Weise, CEO of Bixa, an award-winning research firm, and author of Instabrain: The New Rules for Marketing to Generation Z, shares how to storytell to this young and enormous consumer market. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park...
#222 Why Your Brand Storytelling Needs to be Familiar, But Novel
November 11, 2019 07:01 - 57 minutes - 78.5 MBDerek Thompson, a staff writer for The Atlantic, host of the Crazy/Genius podcast and author of Hit Makers: The Science of Popularity in the Age of Distraction, shares the magic of familiarity and novelty to make your stories connect with the human mind and move your audiences to action. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you,...
#221 How to Align Employees With Your Brand Story
November 04, 2019 07:01 - 45 minutes - 42 MBChristopher Wallace, co-author of the study Have Your Story Straight? Why Brand Message Dilution Hurts in the Experience Economy, explores how to enroll and align your people to fulfill the promises you make in your brand storytelling to win customers. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
#220 How to Turn Adversaries Into Allies With Your Storytelling
October 28, 2019 06:01 - 1 hour - 56.9 MBBob Langert, the Senior Sustainability Advisor for The Context Group, retired VP of Sustainability at McDonald’s and author of The Battle to Do Good: Inside McDonald’s Sustainability Journey, shares how you can create allies for your social causes by honing your purpose-driven storytelling skills. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
#219 Can Story Structure Make Your Content Viral?
October 21, 2019 06:01 - 57 minutes - 52.9 MBKeith Quesenberry, author of Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution, shares findings from his latest study on how intentional storytelling using a five-act story structure will provide you greater odds of your content going viral. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
#218 You Never Know Where Your Story Will Take You
October 14, 2019 06:01 - 50 minutes - 46.5 MBJeff Friedman, co-owner and captain at Maya's Legacy Whale Watching, and his wife Joelle Prochera explain how having the courage to follow a calling has resulted in an incredible story with profound impacts. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
#217 10 Stories Purpose-Driven Leaders Tell
October 07, 2019 06:01 - 53 minutes - 49.9 MBPaul Smith, author of The 10 Stories Great Leaders Tell, walks you through the story examples and why, how and when you tell them to grow your people and your purpose-driven brand. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
#216 How to Amp Up Your Stories for Purpose-Driven Brand Marketing
September 30, 2019 06:01 - 1 hour - 56.4 MBAlycia de Mesa, Founder of de Mesa Training & Advisory, an author of several books on branding and a classically-trained improvisational harpist shares how to create greater impact for good with your purpose-driven brand stories. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
#215 Why Your Audience’s Voice is Crucial in Your Storytelling
September 23, 2019 06:01 - 1 hour - 58.7 MBKahlil Ashanti, an entertainer/entrepreneur who was a performer in the United States Air Force and Cirque du Soleil, created the pay-what-you-want ticketing platform of WeShowUp.io from lessons he learned by always placing his audience front and center in his storytelling. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
#214 How HBO’s Real Sports Tells Stories on Purpose
September 16, 2019 06:01 - 49 minutes - 45.8 MBChapman Downes, the Peabody award-winning producer for HBO’s Real Sports with Bryant Gumbel, now in its 22nd season, details how they craft stories that attract an avid audience and sometimes change the world through the telling. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
#213 Why Brand Storytelling is an Endurance Sport
September 09, 2019 06:01 - 49 minutes - 45.5 MBBill Rozier, a World Marathon Majors conqueror and digital marketing pioneer responsible for a $100+ million pipeline in annual revenue for the $2 billion telco giant Ciena, shares his secrets for winning the endurance race of brand storytelling for B2B enterprises. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
#212 Learn How to Excel Through the Stories You Tell
September 02, 2019 06:01 - 51 minutes - 47.3 MBShaan Patel, founder of Prep Expert, a Shark Tank and Mark Cuban backed company, earned his MD/MBA from Yale and USC and is a dermatology resident physician at Temple University, teaches high school students how to use storytelling techniques to excel with the SAT & ACT tests and in life. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
#211 How to Use the Transformative Power of Story for Social Causes
August 26, 2019 06:01 - 1 hour - 64.3 MBJessica Blank, award-winning writer, director, actor and story consultant explores how storytelling can connect, inspire and motivate people to transform society for the better. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
#210 How to Disrupt the Publishing Industry With Your Book
August 19, 2019 06:01 - 48 minutes - 44.2 MBMitchell Levy is a global credibility expert, TEDx speaker, and international best-selling author of over 60 books shares how you can be an Amazon bestselling author in four months. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
#209 How Selfless Service Will Grow Your Brand Story
August 12, 2019 06:01 - 1 hour - 61.5 MBJonathan Keyser, author of You Don’t Have to Be Ruthless to Win, shares his disruptive approach to “Selfless Service” that has helped him build Arizona’s largest commercial real estate brokerage firm and one of the fastest-growing in the country. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
#208 How to Turn Your Side Hustle Story Into an Epic Success
August 05, 2019 06:01 - 49 minutes - 45.7 MBTommy Griffith, founder of ClickMinded, journeyed through PayPal and Airbnb as an SEO expert to start his own firm that teaches digital marketing and shares how being naïve, courageous and a bit lucky will lead to a great business and story. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
# 207 What Brand Stories Women Want to Hear
July 29, 2019 06:01 - 50 minutes - 46 MBJamie Dunham, President, and Founder of Brand Wise shares what brand stories women want to hear and connect with from brands and why it matters. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
# 206 How Storytelling Turns Argument Into a Positive Discussion
July 22, 2019 06:01 - 1 hour - 56.4 MBGerald Graff and Cathy Birkenstein, authors of the wildly popular book on academic writing called They Say/I Say: The Moves That Matter in Academic Writing, share how you can use these communication templates to win over an audience while selling your point-of-view. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
#205 How to Compound the Growth of Your B2B Brand with Storytelling
July 15, 2019 06:01 - 44 minutes - 41.1 MBRobert DiMeo, Co-Founder and Managing Director at DiMeo Schneider & Associates, a Chicago-based investment consulting firm and author of 50 Billion Reasons to Grow Your Practice: A Guide to Success & Enjoyment for Investment Advisors, shares how to compound the growth of your purpose-driven B2B practice with business storytelling. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you h...
#204 How to Apply the Art of Visual Storytelling
July 08, 2019 06:01 - 46 minutes - 42.8 MBPayman Taei, founder of Visme, a leading visual communication tool, draws out how you turn your data into drama through the use of visual storytelling and infographics. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
#203 How to Use Storytelling to Change Entrenched Views
July 01, 2019 06:01 - 1 hour - 55.1 MBRick Smith, founder of TASER (Now Axon) and author of The End of Killing: How Our Newest Technologies Can Solve Humanity’s Oldest Problems, shares how a story is the only way to change what many Americans value as the right to bear arms that leads to the senseless deaths of tens of thousands of people into believing in a technology solution that makes killing obsolete. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit...
#202 How to Tell Short Stories When the Stakes are High
June 24, 2019 14:50 - 1 hour - 56.9 MBKymberlee Weil of Strategic Samurai has coached 300+ TEDxspeakers and shares how to find your core idea, transform it into an unforgettable message using story, structure and staging to move people to action. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
#201 Why Your Brand Story is Essential for Survival
June 17, 2019 06:01 - 56 minutes - 51.6 MBDrew McLellan, president of the Agency Management Institute, shares best practices for running your advertising, public relations, web, digital or design agency starting with understanding your origin story and why you do what you do. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.
#200 How to Use Storytelling in Your Direct Response Advertising
June 10, 2019 06:01 - 1 hour - 57 MBKen Kerry, co-founder of Script to Screen, a leading direct response agency, and author of the new book This Works Marketing: The Proven System Generating Billions in Sales for Brands and Every Size Business, shares how their approach to direct-response storytelling has generated over $6.5 billion in sales for products and services. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you...
#199 How to Use the ABT to Focus Your Brand Stories
June 03, 2019 06:01 - 47 minutes - 43.9 MBDr. Randy Olson, Ph.D. Evolutionary Biologist from Harvard and a graduate of the legendary USC film school, and I will explore how you can use the ABT in branding and your business communications. Plus, he’ll share with you his view of Narrative Selection and how only the best communicators will survive. Become a Master Storyteller Join Park Howell in Phoenix, Arizona on June 6 for a Storytelling Masterclass to kick off an 8-week Deliberate Practice Program. Learn more and reserve yo...
#198 How to Inspire People With Your Purpose-Driven Brand Story
May 27, 2019 06:01 - 53 minutes - 49 MBAdam Goodman, the third-generation President & CEO of Goodmans Interior Structures in Phoenix, shows how a purpose-driven brand inspires your people, aligns your culture, informs your business strategy and enhances your sustainability. Become a Master Storyteller Join Park Howell in Phoenix, Arizona on June 6 for a Storytelling Masterclass to kick off an 8-week Deliberate Practice Program. Learn more and reserve your seat today at https://businessofstory.com/phoenix-masterclass/
#197 How to Turn the Mundane Into Novelty with Your Storytelling
May 20, 2019 06:01 - 1 hour - 56.2 MBTania Katan, author of Creative Trespassing: How to Put the Spark and Joy Back into Your Work and Life, shares her journey on how to smuggle creativity into even the most soul-sucking workplaces to inspire productivity. Become a Master Storyteller Join Park Howell in Phoenix, Arizona on June 6 for a Storytelling Masterclass to kick off an 8-week Deliberate Practice Program. Learn more and reserve your seat today at https://businessofstory.com/phoenix-masterclass/
#196 What Leadership Stories You Can Learn From a Symphonic Orchestra
May 13, 2019 06:01 - 1 hour - 59.9 MBMaestro Roger Nierenberg, creator of The Music Paradigm and author of MAESTRO: A Surprising Story About Leading and Listening, reveals how he uses the powerful storytelling forces of a symphony orchestra to create more empathic and influential business leaders. Become a Master Storyteller Join Park Howell in Phoenix, Arizona on June 6 for a Storytelling Masterclass to kick off an 8-week Deliberate Practice Program. Learn more and reserve your seat today at https://businessofstory.com...
#195 How to Get Your Story Found Online
May 06, 2019 06:01 - 55 minutes - 51.2 MBMike Huber, Senior Director of Business Strategy and Education for Vertical Measures, explore how they teach SEO through a new storybook: The Customer Journey: How an Owned Audience can Transform Your Business Become a Master Storyteller Join Park Howell in Phoenix, Arizona on June 6 for a Storytelling Masterclass to kick off an 8-week Deliberate Practice Program. Learn more and reserve your seat today at https://businessofstory.com/phoenix-masterclass/
#194 How to Create a Healthy Brand Story
April 29, 2019 06:01 - 54 minutes - 50.4 MBNeal Smoller is a holistic pharmacist who is fed up with our health care system – both the medical and natural products industries – and shares how he developed his brand story for his new venture, Woodstock Vitamins, to provide better products, better advice and better information without any BS. Become a Master Storyteller Join Park Howell in Phoenix, Arizona on June 6 for a Storytelling Masterclass to kick off an 8-week Deliberate Practice Program. Learn more and reserve your seat tod...
#193: How to Harness the Energy of Story to Drive Your Brand
April 22, 2019 06:01 - 1 hour - 57.6 MBDr. George Basile, Biophysicist and Professor in the School of Sustainability at Arizona State University, describes how you can use the fundamental organizational force of brand storytelling to reframe social challenges like climate change as strategic business opportunities. Become a Master Storyteller Join Park Howell in Phoenix, Arizona on June 6 for a Storytelling Masterclass to kick off an 8-week Deliberate Practice Program. Learn more and reserve your seat today at https://bus...
#192: How to Immerse an Audience in Your Brand Story
April 15, 2019 06:01 - 51 minutes - 48.1 MBAs our attention spans grow shorter, most of us look for new ways to absorb stories. But it's challenging to make your story stand out amongst all the noise and distraction. On this week's show, welcome to the world of the virtually immersive novel where tech and the printed work take you on a Sci-Fi adventure. The creator, L.S. Larson, president of Axon, formerly Taser International, shares his inspiration for creating the future of storytelling and how your brand can immerse your aud...
#191: How to Wake the World With Your Purpose-Driven Brand Story
April 08, 2019 06:01 - 55 minutes - 51.4 MBYou hold the power to create the life you want. But the world has become so chaotic and so full of noise it's difficult to distinguish your own authentic story from the story the world is telling you. Therefore, it is important to pause and take a journey back to awaken the aliveness that is sleeping within you through the power of a purpose-driven brand story. Eighteen years ago, Chad Gabriel started out as a webmaster for Tuthill and eventually moved up the leadership ladder to his curren...
#190: Why, How and When to Evolve Your Brand Story
April 01, 2019 06:01 - 57 minutes - 53.1 MBAll businesses have stories. It doesn’t matter if you own a small-scale business, a medium enterprise, or a large corporation – they all come together with a common denominator: a brand story worth telling. So how do you know when it’s time to evolve your business and your brand story? With every company’s evolution and growth, the brand story needs to evolve because you want your people to take part in that evolution. But what comes first the business or brand story evolution? My g...
#189: How to Re-write Your Internal Stories Through Hypnosis
March 25, 2019 06:01 - 1 hour - 58.3 MBWe all tell ourselves stories. We all have collective, imagined realities. But these stories are critical because they can either make or break you. Therefore, it's also important to take a step back, re-evaluate, and re-write these internal stories to make sure they're in line with our personal and professional goals and our subconscious mind isn't tearing them down. “There is nothing either good or bad, but thinking makes it so.” —Hamlet I have never quoted Shakespeare in any of the pa...
#188: How Storytelling is Attracting More Female Scientists
March 18, 2019 06:01 - 54 minutes - 51 MBHow “woo woo” does it sound if I tell you we are all made of stardust? I guess it depends on the messenger. If you hear it from someone who has a doctorate in astrophysics and has mastered the study of the entire solar system, it might sound like a natural science phenomenon. The real question is: how do you make people actually care about the amazing findings science brings us? How do you create context for complex subjects that captivates our divided, hurried attention? The answer is ...
#187: How to Build Customer Loyalty Through a Shared Brand Narrative
March 11, 2019 06:01 - 49 minutes - 46.6 MBTwo weeks ago, I bought a pair of black wingtip shoes from the Johnston and Murphy store at Scottsdale Fashion Square. I noticed a pair of blue dress shoes that I had bought in Chicago six months earlier were marked down by $40. I mentioned this in passing to the cashier. When she rang up my new pair, she knocked $40 off of them. I wasn't looking for a deal. But she was empowered to give me one. That was the best $40 Johnston and Murphy could've spent on advertising in that moment. Because...
#186: How the Medium Magnifies Your Message
March 04, 2019 07:01 - 1 hour - 56.1 MBThe medium you choose determines the kind of message you will share to connect with your audience. And most of us use our analytical left brain approach to understand what drives our customers. But this only covers the behavioral side, and isn't encompassing the full picture of what customers want and need. Therefore, in this week's episode, discover a revolutionary way of understanding audiences and how to effectively communicate through Algorithm and Anecdotes. The answer will come strai...
How to Grow Your Brand Via Transmedia Storytelling
February 25, 2019 07:01 - 54 minutes - 50.8 MBThe way we typically consume stories is how they are told — starting from the beginning to the finale. But it's important to realize that not all stories are linear. Therefore, on this week's show, we're exploring a non-linear approach to telling stories using a variety of media channels to scale the same story. But the concern is if we tell the same story from a non-linear approach framed with different perspectives and media, will it be as effective? We'll get the answer straight from th...
How to Open Minds With Your Brand Story
February 18, 2019 07:01 - 57 minutes - 53.8 MBOne of the most contentious issues among our political leaders is climate change, and the Green New Deal is furthering the conversation and the divide. But many leaders of purpose-driven brands are finding new ways to frame sustainability as a tremendous business opportunity. So how do you use your brand storytelling to open minds, especially when attempting to bring polarized worlds together? Bruno Sarda, Head of Sustainability at NRG, the country’s leading integrated power company wi...
How Your Stories Can Unite Divided People
February 11, 2019 07:01 - 57 minutes - 53.4 MBWhy is happiness elusive? Why can’t it be as easy as knowing what makes you happy and doing exactly that? Think about it. Later, you’ll come to realize your important role in resolving this dilemma. In the pursuit of elusive happiness, we can use stories to connect even the greatest divides. It is a privilege to have Jonathan Haidt on this week's Business of Story podcast. Jonathan is an American social psychologist who wrote the book The Happiness Hypothesis: Finding Modern Truth in Ancie...
How Defense Attorneys Use Cinematic Storytelling to Secure Reduced Sentences
February 04, 2019 07:01 - 57 minutes - 53.7 MBIn 1995, a convict of a federal drug case was given a reduced sentence of probation. Why? The judge saw a video of him taking care of his wife who was very sick. The video showed how his wife's entire life depended on him. Most importantly, it showed who will be affected most by the judge's decision -- the sick and dying wife who didn’t have anything to do with the crime. That alone influenced the judge’s decision because it appealed to his human side. That’s the power empathy has. In th...
182: How Defense Attorneys Use Cinematic Storytelling to Secure Reduced Sentences
February 04, 2019 07:01 - 57 minutes - 53.7 MBIn 1995, a convict of a federal drug case was given a reduced sentence of probation. Why? The judge saw a video of him taking care of his wife who was very sick. The video showed how his wife's entire life depended on him. Most importantly, it showed who will be affected most by the judge's decision -- the sick and dying wife who didn’t have anything to do with the crime. That alone influenced the judge’s decision because it appealed to his human side. That’s the power empathy has. In th...
Why A Clear Brand Story Gets You Heard and Referred
January 28, 2019 07:01 - 1 hour - 58.5 MBBack in 2013, I was working with different executives for the Sustainability Leadership Program for Arizona State University. I was one of three speakers and after I was introduced, the executives’ reaction was, “Oh, the soft skills guy!” Little did I know, there was already warfare between technical hard skills and communications soft skills. A recent report from the World Economic Forum revealed the 10 most in-demand skills in business according to LinkedIn. Hitting the top spots are cre...
How to be an Authentic Brand Storyteller on Social Media
January 21, 2019 07:01 - 57 minutes - 53.7 MBThis week, we’re doing something different from the past 179 episodes. It's my turn to be on the hot seat and my guest, Wanita Z-Fourie, will be the one asking the questions. In this show, we discuss how to use storytelling to grow your following. Wanita is an African Kiwi and a social media professional who founded The Online Business Academy and an annual Social Media Conference New Zealand, where I'm honored to be a speaker. She tours the world to speak and teach different businesses and...
How to Draw out Your Genius With Visual Storytelling
January 14, 2019 07:01 - 52 minutes - 48.6 MBHave you ever been telling a story and your words failed you? And I don't mean that you didn’t have a word for what you’re thinking or feeling. Oh, no. You thought of the best word you could possibly think of. Still, it wasn't enough to express exactly what you wanted to communicate, or your audience wasn't understanding the message. Maybe you should have drawn it out. It turns out that doodling lines and shapes make an even more meaningful and unforgettable story. If you're like me, yo...
How Leadership Storytelling Will Build a Family Business
January 07, 2019 07:01 - 58 minutes - 54.3 MBSometimes, what should be a source of pride, financial security, and wealth for the family becomes a source of heartache, dysfunction, and conflict. The want for power and control is what separates families. This is why it is essential to have leadership coaches who can teach the essence of storytelling in building a successful family business. Years ago, I was a football game watching my son, where I met this week's guest, Pete Walsh. I was at a point in life contemplating whether I was st...
The Power of Self-Narrative to Design Your Future
December 31, 2018 07:01 - 51 minutes - 47.9 MBThis episode holds a special spot in my heart because my father, Keith Clinton Howell, passed away recently. We recorded this episode three days after he was buried and I felt he was the one who led today's guest to the show. My guest is someone who went through severe losses –family members, a job she really loved - and came out kicking. Surprisingly, hitting rock bottom and going through the lowest point in our lives can help unravel our most powerful story. Let’s welcome 2019 as warmly a...
The Seven Stories You Need to Tell to Sell
December 24, 2018 07:01 - 1 hour - 59 MBMany sales and business professionals ask themselves questions every day. "How do I earn the trust of my audience?" "How can I become an effective salesperson?" The answer? Ask your audience and customers questions. And after hearing their questions, offer a solution through your own story. Because you can earn trust through storytelling. When is a particular story applicable for a specific type of audience? Mike Adams joins me on this week's episode to share the different stories w...