#221 How to Align Employees With Your Brand Story
Business of Story
English - November 04, 2019 07:01 - 45 minutes - 42 MB - ★★★★★ - 156 ratingsBusiness storymarketing branding business contentmarketing digitalmarketing parkhowell socialmedia storytelling Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #220 How to Turn Adversaries Into Allies With Your Storytelling
Christopher Wallace, co-author of the study Have Your Story Straight? Why Brand Message Dilution Hurts in the Experience Economy, explores how to enroll and align your people to fulfill the promises you make in your brand storytelling to win customers.
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Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
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