#193: How to Harness the Energy of Story to Drive Your Brand
Business of Story
English - April 22, 2019 06:01 - 1 hour - 57.6 MB - ★★★★★ - 156 ratingsBusiness storymarketing branding business contentmarketing digitalmarketing parkhowell socialmedia storytelling Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #192: How to Immerse an Audience in Your Brand Story
Next Episode: #194 How to Create a Healthy Brand Story
Dr. George Basile, Biophysicist and Professor in the School of Sustainability at Arizona State University, describes how you can use the fundamental organizational force of brand storytelling to reframe social challenges like climate change as strategic business opportunities.
Become a Master Storyteller
Join Park Howell in Phoenix, Arizona on June 6 for a Storytelling Masterclass to kick off an 8-week Deliberate Practice Program. Learn more and reserve your seat today at https://businessofstory.com/phoenix-masterclass/