Business of Story
476 episodes - English - Latest episode: 13 days ago - ★★★★★ - 156 ratingsThe Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!
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Episodes
#371: How to Grow Your Brand Like a Weed With Storytelling
August 08, 2022 12:00 - 46 minutes - 105 MBStu Heinecke, author of How to Grow Your Business Like a Weed, marketer and Wall Street Journal cartoonist, lays out a complete model for explosive business growth, based on the strategies, attributes and tools weeds use to grow, expand, dominate and defend their turf. Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTool...
#371. How to Grow Your Brand Like a Weed With Storytelling
August 08, 2022 12:00 - 46 minutes - 105 MBStu Heinecke, author of How to Grow Your Business Like a Weed, marketer and Wall Street Journal cartoonist, lays out a complete model for explosive business growth, based on the strategies, attributes and tools weeds use to grow, expand, dominate and defend their turf. Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTool...
How to Overcome Stigma With Your Story
August 01, 2022 12:00 - 52 minutes - 121 MBEric Osland, Managing Partner of evolvedMD, and Sentari Minor, Head of Strategy, share how to overcome stigma by reframing your personal and brand story, especially as it relates to mental health. Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers virtual and in-person masterclasses, ...
#370: How to Overcome Stigma With Your Story
August 01, 2022 12:00 - 52 minutes - 121 MBErik Osland, Managing Partner of evolvedMD, and Sentari Minor, Head of Strategy, share how to overcome stigma by reframing your personal and brand story, especially as it relates to mental health. Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers virtual and in-person masterclasses, ...
#370. How to Overcome Stigma With Your Story
August 01, 2022 12:00 - 52 minutes - 121 MBErik Osland, Managing Partner of evolvedMD, and Sentari Minor, Head of Strategy, share how to overcome stigma by reframing your personal and brand story, especially as it relates to mental health. Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers virtual and in-person masterclasses, ...
#369: The Easiest Way to Capture Testimonial Stories
July 25, 2022 12:00 - 54 minutes - 125 MBGavin & Martine Hammar, founders of StoryPrompt.com, share how they used brand storytelling to grow and sell their first venture, Sendible, and are now using stories to build momentum for their new online testimonial capture platform. Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers...
#368: How Agile Storytelling is Key to Building an Engaged Community
July 18, 2022 12:00 - 56 minutes - 129 MBDana Malstaff, Founder of Boss Mom and the creator of the Nurture to Convert Society, shares how to build an over-the-top engaged community through what stories you share and how you share them. Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers virtual and in-person masterclasses, st...
#367. How to Use Agile Communications to Scale Your Growth
July 11, 2022 06:01 - 53 minutes - 48.8 MBDorian Stone, Head of Organizations Revenue at Grammarly, shares how to create effective organizational communication through agile storytelling to increase speed to market through speed to meaning.
#366: How to Use Storytelling to Sell Your Online Business
July 04, 2022 12:00 - 48 minutes - 110 MBBlake Hutchison, CEO of Flippa.com, shares how they use storytelling to drive buyers and sellers to the largest marketplace for online businesses. Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers virtual and in-person masterclasses, story consulting and keynotes to help you excel th...
#365: Video Tips for Virtual Sales and Marketing Storytelling
June 27, 2022 06:01 - 53 minutes - 125 MBJulie Hansen, author of the Top Sales Book of 2021, Look Me In The Eye: Using Video to Build Relationships with Customers, Partners, & Teams, shares how to tell a compelling story in the virtual world. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and k...
#364: How to Make Your Complex Story Simple and Compelling
June 20, 2022 06:01 - 54 minutes - 128 MBRobert Wilson, Associate Professor in the Department of Geography and the Environment in the Maxwell School of Citizenship and Public Affairs at Syracuse University. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to...
#363: How to Use Storytelling to Create Authentic Buyer Personas
June 13, 2022 06:01 - 45 minutes - 105 MBJim Kraus, President of Buyer Persona Institute (BPI), shares how to use storytelling to truly understand what your prospective customer believes and values and what motivates them to buy your product or service. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consu...
#362: How to Avoid the Cost of Miscommunication
June 06, 2022 06:01 - 50 minutes - 117 MBAbbey Lunney, Managing Director of the Thought Leadership Practice at The Harris Poll, discusses the findings of two recent studies that detail the cost of miscommunication costing American businesses $1.2 trillion annually. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person works...
#361: Ad Contrarian Bob Hoffman on Brand Storytelling
May 30, 2022 06:01 - 58 minutes - 139 MBBob Hoffman, the iconoclastic author/publisher of The Ad Contrarian newsletter discusses the few highs and dastardly lows of the advertising industry and the power of brand storytelling in this entertaining conversation. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops...
#360: How to Use Storytelling in Your Influencer Marketing
May 23, 2022 06:01 - 52 minutes - 127 MBJason Falls, author of Winfluence: Reframing Influencer Marketing to Ignite Your Brand host of the Winfluence and Digging Deeper podcasts, shares how to use storytelling to ignite your influencer marketing success. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, cons...
#359: How Body Language and Voice Skills Make Your Stories Sing
May 16, 2022 06:01 - 53 minutes - 126 MBRichard Newman, author of the best-selling book You Were Born to Speak, and founder of Body Talk, discusses how to use body language and voice skills to create greater impact with your business and leadership storytelling. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person worksh...
#358: How to Use Storytelling to Recruit and Retain High Performers
May 09, 2022 06:01 - 51 minutes - 118 MBBrad Smart, founder of Topgrading, Inc., author of six best-selling books on hiring, shares five common-sense solutions to hiring top performers to grow your business and how storytelling plays an important role. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, cons...
#357: Which Personality Archetype Best Tells Your Brand Story?
May 02, 2022 06:01 - 57 minutes - 131 MBRichard Gillingwater, managing director of Emotional Branding and founder of the brand mapping tool RADNB, explores the importance of defining the authentic character archetypes for your brand to enhance your business storytelling. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-pers...
#356: Telling the Super Bowl LVII Story in Social Media
April 25, 2022 06:01 - 44 minutes - 107 MBJeramie McPeek, Social Media QB, founder of Jeramie McPeek Communications and head of social media communications for Super Bowl LVII (57) in February 2023 at State Farm Stadium in Glendale, Arizona, shares how he keeps the premier sporting event’s story alive way before, during and after the big game. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit....
#355: How to Leverage Brand Fiction for Real ROI
April 18, 2022 06:01 - 58 minutes - 139 MBJay Steinfeld, founder of Blinds.com and author of Lead From the Core: The 4 principles for profit and prosperity, shows you how to make your vision statement even more vibrant by telling a story of what the future looks like so your people can see and feel it for themselves. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like...
#354: How to Fire Up Your Business Storytelling With Ignite Moments
April 11, 2022 06:01 - 46 minutes - 109 MBJB Owen, CEO of Ignite empowerment publishing and known as “The Pink Billionaire”, shares how to find your ignite moments in your brand storytelling. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
#353: Is “Word Painting” a Thing in Your Brand Storytelling?
April 04, 2022 06:01 - 1 hour - 142 MBTim James, founder of ChemicalFreeBody.com, shows you how to share healthy stories about your brand that excite your audiences to action by the pictures you paint with the words you use. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit...
#352: The Value of Visual Metaphors in Your Brand Storytelling
March 28, 2022 06:01 - 46 minutes - 110 MBDan White, author of two best-selling books, The Smart Marketing Book and the The Soft Skills Book, explores the power of visual metaphors in your brand, sales and marketing storytelling. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit ...
#351: 7 Ways to Capitalize on the Direct-to-Creator Model
March 21, 2022 06:01 - 1 hour - 216 MBChristopher Lochhead, a nine-time #1 bestselling author, #1 charting Apple podcaster, top 0.5% business newsletter creator, and is best known as the "godfather" of Category Design, explores the director-to-creator model and how it’s disrupting the old ways of publishing. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what...
#350: How to Craft Your Brand Story Strategy With the Story Cycle System™
March 14, 2022 06:01 - 1 hour - 97.7 MBPark Howell, founder of the Business of Story and considered The World’s Most Industrious Storyteller, takes you by the hand quickly through his Story Cycle System™ to help you craft your brand story strategy just by listening to this episode. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online...
#349: Crowdfunded Storytelling: Becoming a Big or Small Movie Mogul
March 07, 2022 07:01 - 50 minutes - 117 MBPaul Scanlan & Jeff Annison, founders of Legion M, the first fan-owned entertainment company, share how they are turning the old Hollywood business model on its head and how you can get in on the action. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and...
#348: The Sale Is in the Tale: 5 Storytelling Secrets
February 28, 2022 07:01 - 44 minutes - 103 MBJohn Livesay, aka The Pitch Whisperer, host of “The Successful Pitch” podcast and author of The Sale Is in the Tale, shares his five storytelling secrets to keep from drowning in a Sea of Sameness. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynot...
#347: How to Connect With Your Authentic Story Through Music
February 21, 2022 07:01 - 45 minutes - 108 MBPaula White, internationally recognized sales coach and author of the new book The B Side: Remix Your Leadership Style, shares how to become a more influential leader by reconnecting with your authentic story through the power of music. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in...
#346: The ABT’s of Branding: How to Romance Your Customer with Your Story
February 14, 2022 07:01 - 41 minutes - 58 MBPark Howell, the World’s most Industrious Storyteller, launches his new ABT’s of Branding online course and explores how to use the narrative framework of the ABT (And, But, Therefore) to help business leaders clarify their brand story so they can amplify the impact of their customers and simplify their lives. Take advantage of Park’s new ABT’s of Branding online course for free using the promo code: vdayabt at: https://businessofstory.thinkific.com/courses/abts-of-branding Explore Park'...
#345: Storytelling and the 5-Step Perpetual Innovation Process
February 07, 2022 07:01 - 53 minutes - 123 MBCarla Johnson, author of RE:Think Innovation: How the World’s Most Prolific Innovators Come Up With Great Ideas That Deliver Extraordinary Outcomes, share how to use storytelling to spark innovation in yourself and your business. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person...
#344: How to Tap Into the Innate Power of Your Brain Stories
January 31, 2022 07:01 - 48 minutes - 116 MBJocelyn Brady, Host of Tiny Tips For Your Brain YouTube series, is a writer, edutainer and professional brain jostler who thrives at the intersection of comedy, storytelling and unraveling the mysteries of the human brain. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person worksho...
#343: 9 Steps to Rewiring a More Potent Story
January 24, 2022 07:01 - 1 hour - 182 MBMichele Rosenthal, founder of MyTraumaCoach.com, an award-nominated author, poet, and former playwright, explores how to overcome the #1 impediment to telling your own potent story. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit busine...
#342: Is Your Origin Story Working for You?
January 17, 2022 07:01 - 50 minutes - 69.1 MBRobert Tighe, an award-winning journalist, number-one bestselling ghostwriter and former New Zealand Country Editor for The Red Bulletin, an adventure lifestyle magazine published by Red Bull, explores the importance of sharing your origin story to build your business. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools
#341: How to Persuade a Judge and Jury Using the ABT
January 10, 2022 07:01 - 51 minutes - 58.3 MBDoug Passon, an internationally recognized 25-year criminal defense attorney and co-author of the new book The Narrative Gym for Law: Introducing the ABT Framework for Persuasive Advocacy, shares how to use the (ABT) And, But, Therefore structure to persuade, judge, jury or any skeptical audience. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/Sto...
#340: How to Craft an Epic Personal Story Arc for the New Year
January 03, 2022 07:01 - 48 minutes - 113 MBJoseph Templin, Managing Director of the Unique Minds Consulting Group, LLC, and is the author of “Every Day Excellence”, shares how to brighten your internal narrative to create a more epic story arc for 2022. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consult...
#339: The Power of Shared Experiences in Your Storytelling
December 27, 2021 07:01 - 35 minutes - 82.6 MBJJ Ramberg, former host of MSNBC and co-founder of Goodpods and DogDog.org, share the importance of finding the experiences you share with your audience to make your stories connect and convert prospects to customers. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, ...
#338: How Great Leaders Use Intuition to Tell Their Stories
December 20, 2021 07:01 - 40 minutes - 93.4 MBDean Newlund, CEO of Mission Facilitators, Int’l, and host of The Business of Intuition podcast, explores how you can use your intuition to make a greater impact with your business storytelling. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes....
#337: How to Turn Turmoil Into Triumph With Your Story
December 13, 2021 07:01 - 45 minutes - 108 MBSean Entin, stroke survivor and founder of StrokeHacker.com, shares how to turn turmoil into triumph through the stories we tell ourselves. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
#336: Make No Mistake, You’re in Sales
December 06, 2021 07:01 - 45 minutes - 106 MBSheevaun Thatcher, Vice President of Global Digital Learning and Enablement at RingCentral, shares what the core elements of sales enablement are to help you better engage and sell more effectively to your buyers. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consu...
#335: What Sales Stories to Tell During These Turbulent Times
November 29, 2021 07:01 - 32 minutes - 76.9 MBSteven Benson, founder and CEO Badger Maps, the #1 App in the App Store for outside and field salespeople, host of the Outside Sales Talk podcast and is President of the Sales Hall of Fame, shares ways to measure the impact of storytelling in sales. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers...
#334: How to Be a More Effective Presenter Using Storytelling
November 22, 2021 07:01 - 45 minutes - 64.9 MBDeborah Ostreicher, founder of Distinguished Communications and author of the new book Enter, Enlighten, Exit: a Simple Guide to Making Claer, Concise and Convincing Presentations, share her three-step approach to making more powerful and convincing business presentations. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like wh...
#333: How to Pitch the Widest Net With Your Sales Story
November 15, 2021 07:01 - 46 minutes - 66.9 MBPamela Slim, an award-winner author, speaker and small business coach business coach, is the author of the new book The Widest Net Method to help you attract your ideal customers through the stories you tell. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting...
#322: The 6 Ways to Humanizing Your Tech Story
November 08, 2021 07:01 - 53 minutes - 76.2 MBDonna Loughlin, founder of LMGPR and host of the Before it Happened podcast, works with futurists and innovators to humanize their tech-driven stories through her six-step process. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit busin...
#331: How to Evolve Your Brand Story as Your Customers Change
November 01, 2021 06:01 - 49 minutes - 72 MBChad Wilson, Vice President/Executive Creative Director, Marketing at Grand Canyon Education, Inc. shares how to evolve your brand story as your customers change. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to ge...
#330: How to Close the Connection Gap With Your Story
October 25, 2021 06:01 - 44 minutes - 103 MBMark Smyth, founder of HUSSOUL, a sales coaching and consulting firm, shares how to use the power of the ABT to simplify your sales messaging and bridge the connection gap so you can connect easier and inspire your audience to action faster. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online o...
#329: The 6 Buyer Archetypes and the Stories You Must Tell Them
October 18, 2021 06:01 - 58 minutes - 135 MBWayne Moloney, co-author of The Wentworth Prospect: A Novel Guide to Success in B2B Sales, and an Australian business growth specialist, reveals the 6 archetypes you’ll come across in sales and the stories you need to tell to win them over. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online o...
#328: How Sales Managers Use Storytelling to Coach Their Teams to Success
October 11, 2021 06:01 - 45 minutes - 108 MBWesleyne Greer, founder of Transformed Sales, is a former chemist and now a superstar sales strategist for STEM (Science, Technology, Engineering & Manufacturing) companies, share how she uses storytelling to coach sales teams to success. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or i...
#327: How Story Attracts Attention to the Unnoticed Entrepreneur
October 04, 2021 06:01 - 44 minutes - 105 MBJim James, founder of chairman of EASTWEST Public Relations Group and author of The Unnoticed Entrepreneur: 50 Ideas for Your Company to Stand Out, shares how to gain mass attention through the stories you tell. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consult...
#326: The Powerful Sales Stories a Positive Mindset Creates
September 27, 2021 06:01 - 49 minutes - 69.4 MBGerhard Gschwandtner, CEO of Sales 3.0 Conferences, publisher of Selling Power Magazine and creator of the Peak Performance Mindset workshop to help salespeople transform self-limiting beliefs into self-empowering beliefs discusses the powerful stories a positive mindset creates. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools L...
#325: How a Story Propelled Their Brand to Market Dominance
September 20, 2021 06:01 - 49 minutes - 114 MBRon Sciarro and Paul Preston, co-founders of Aqua-Tots Swim Schools, share how they grew their franchise from one pool to 120 communities across 14 countries as the world’s largest swim school franchise. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and ...