#190: Why, How and When to Evolve Your Brand Story
Business of Story
English - April 01, 2019 06:01 - 57 minutes - 53.1 MB - ★★★★★ - 156 ratingsBusiness storymarketing branding business contentmarketing digitalmarketing parkhowell socialmedia storytelling Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
All businesses have stories. It doesn’t matter if you own a small-scale business, a medium enterprise, or a large corporation – they all come together with a common denominator: a brand story worth telling. So how do you know when it’s time to evolve your business and your brand story?
With every company’s evolution and growth, the brand story needs to evolve because you want your people to take part in that evolution. But what comes first the business or brand story evolution?
My guest this week, John Oeschle, is the president and CEO at CRM and marketing automation software provider, Swiftpage. You may remember John from an earlier Business of Story episode when he was on the journey of building a thriving brand culture through storytelling.
John explores the importance of evolving your brand story to transform your business, but that starts with getting your employees to buy into the new narrative. He believes courage, passion and tenacity play vital roles in the success of your business. Does your brand have what it takes to evolve and thrive in a crowded, changing market?
"I want you to do something that scares you. It scares you, then you break through the fear, and you accomplish it. And then you can tell your story." —John Oeschle
Become a Master StorytellerGrab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
Like what you hear? Bring Park to your next event.
All businesses have stories. It doesn’t matter if you own a small-scale business, a medium enterprise, or a large corporation – they all come together with a common denominator: a brand story worth telling. So how do you know when it’s time to evolve your business and your brand story?
With every company’s evolution and growth, the brand story needs to evolve because you want your people to take part in that evolution. But what comes first the business or brand story evolution?
My guest this week, John Oeschle, is the president and CEO at CRM and marketing automation software provider, Swiftpage. You may remember John from an earlier Business of Story episode when he was on the journey of building a thriving brand culture through storytelling.
John explores the importance of evolving your brand story to transform your business, but that starts with getting your employees to buy into the new narrative. He believes courage, passion and tenacity play vital roles in the success of your business. Does your brand have what it takes to evolve and thrive in a crowded, changing market?
"I want you to do something that scares you. It scares you, then you break through the fear, and you accomplish it. And then you can tell your story." —John Oeschle
Become a Master StorytellerGrab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
Like what you hear? Bring Park to your next event.